Director, Organic Growth (SEO & GEO)

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    "region": "CA",
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{
  "id": "459825",
  "job": {
    "id": "469818",
    "division": {
      "id": "8315",
      "name": "HQ"
    },
    "department": {
      "id": "51300",
      "name": "Performance Marketing "
    },
    "requisition_id": "FY26_INCR17",
    "structure_custom_group_one": {
      "id": "8267",
      "name": "SKIMS",
      "title": "Brand"
    }
  },
  "url": "https://skims.pinpointhq.com/en/postings/0f6e7c89-e6ad-400e-a139-4ff7df817ed9",
  "path": "/en/postings/0f6e7c89-e6ad-400e-a139-4ff7df817ed9",
  "title": "Director, Organic Growth (SEO & GEO)",
  "benefits": "<div><!--block--><strong>Benefits and Culture</strong></div><ul><li><!--block-->Up to 100% Company Paid Healthcare (medical, dental, vision)&nbsp;</li><li><!--block-->Kind Body Fertility Benefits&nbsp; &nbsp;</li><li><!--block-->401(k) savings plan with up to 4% match&nbsp;</li><li><!--block-->Unlimited PTO &nbsp;</li><li><!--block-->Full Access to LinkedIn learning&nbsp;</li><li><!--block-->Employee Discounts &nbsp;</li></ul><div><!--block--><strong>Perks (HQ Location)</strong></div><ul><li><!--block-->Free weekly catered lunch at HQ – M/T/W/Th</li><li><!--block-->Dog-Friendly office on a Thursday and Friday</li><li><!--block-->Free Swag Giveaways &nbsp;</li><li><!--block-->Annual Holiday Party&nbsp;</li><li><!--block-->Annual Summer Party &nbsp;</li><li><!--block-->Invitations to pop-ups and other company events &nbsp;</li><li><!--block-->Complimentary daily office snacks and beverages&nbsp;</li></ul><div><!--block-->&nbsp;</div>",
  "location": {
    "id": "45667",
    "city": "Los Angeles",
    "name": "Los Angeles HQ",
    "province": "California",
    "postal_code": "90028"
  },
  "deadline_at": null,
  "description": "<div><!--block-->SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.<br><br></div><div><!--block-->At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.<br><br></div><div><!--block-->As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.<br><br>SKIMS is seeking a Director of Organic Growth to lead the global SEO and AI-driven search strategy across our digital ecosystem. This role owns the end-to-end organic roadmap, including technical SEO, content strategy, GEO/AEO innovation, and local store visibility to drive scalable customer acquisition and revenue impact.</div><div><!--block-->&nbsp;</div><div><!--block-->Partnering closely with Digital Product, Engineering, Site Merchandising, Creative, Retail, and Customer Experience teams, this leader will embed search-first thinking into the roadmap while communicating measurable impacts on business outcomes.</div>",
  "compensation": "$170,000 - $190,000 / year",
  "reporting_to": "",
  "workplace_type": "onsite",
  "benefits_header": "Benefits, Culture and Perks",
  "employment_type": "full_time",
  "workplace_type_text": "Onsite",
  "compensation_maximum": 190000,
  "compensation_minimum": 170000,
  "compensation_visible": true,
  "employment_type_text": "Full Time",
  "key_responsibilities": "<ul><li><!--block-->Develop and execute a holistic global SEO + GEO/AEO strategy aligned to SKIMS business goals, balancing technical and content initiatives.</li><li><!--block-->Partner closely with Digital Product, Engineering, Site Merch and Creative/Brand to ensure SEO is embedded into the digital roadmap, site experiences, and campaign planning.</li><li><!--block-->Monitor, analyze, and report organic performance to leadership and cross-functional teams. Clearly communicating results, trends, risks, and future opportunities while owning outcomes end-to-end.</li><li><!--block-->Serve as the resident search expert by staying ahead of algorithm shifts and industry trends, educating internal teams and external partners, and managing agencies/contractors through influence and strong operating cadence.</li><li><!--block-->Own local listings as a dedicated organic growth lever and drive store reputation visibility initiatives in partnership with Retail and Customer Experience teams.</li></ul>",
  "compensation_currency": "USD",
  "compensation_frequency": "year",
  "skills_knowledge_expertise": "<ul><li><!--block-->7+ years of SEO experience with a proven track record of driving significant organic growth through a deep expertise in both technical and content strategies.</li><li><!--block-->Strong proficiency in platforms including Google Search Console, SEMrush, Botify (or equivalent enterprise crawling tools), and emerging AI search measurement platforms.</li><li><!--block-->Demonstrated curiosity and innovation in the evolving search landscape, AI, GEO/AEO, and the evolving search landscape, with specific examples of experimentation and impact rather than surface-level familiarity.</li><li><!--block-->Highly operational mindset with the ability to roll up sleeves to build new processes, workflows, reporting systems, and scalable execution rhythms across teams and agency partners.</li></ul>",
  "key_responsibilities_header": "Key Responsibilities",
  "skills_knowledge_expertise_header": "Skills, Knowledge and Expertise"
}