Director, Marketing Technology & Measurement

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    "datePosted": "2026-02-12",
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    "description": "<p><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold; text-decoration: underline\">Summary/Objective:</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">The </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Director, Marketing Technology &amp; Measurement</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> is the senior owner of the agency’s marketing technology, data, measurement, and cross-platform delivery ecosystem—including how data is collected, governed, integrated, activated, and reported across paid, owned, and partner channels. This role leads digital media operations and enablement, ensuring campaigns are instrumented correctly, reporting is consistent and decision-ready, and platform integrations support reliable performance management at scale. The Director ensures measurement integrity, first-party data readiness, privacy-safe data collaboration, and durable cross-platform connections so teams can execute confidently and prove impact. </span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Partnering closely with the Director of Digital Connections, this role provides the standards, tooling, and operating processes that power consistent delivery and trusted performance insights, and reports to the Managing Director.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Essential Duties &amp; Responsibilities</span><span style=\"color: rgb(35, 38, 41); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Marketing Technology leadership &amp; platform governance</span>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Own the agency’s marketing technology + measurement ecosystem across paid, owned, and partner channels</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Govern the ad tech and marketing technology stack (tool selection criteria, access/permissions, documentation, vendor coordination, platform change management)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Innovation &amp; Platform Adoption: Identify, pilot, and scale emerging marketing/ad tech and measurement capabilities, creating adoption playbooks, governance, and training</span></li>\n</ul>\n</li>\n</ul>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Digital media operations, standards &amp; enablement (scale delivery)</span>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Operationalize best practices through playbooks, templates, launch/QA checklists, training, and recurring governance routines</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Provide enablement to media and account teams (launch readiness standards, troubleshooting support, platform configuration best practices)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Act as escalation point for complex implementation, tracking, and data issues; reduce firefighting through repeatable processes</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Support onboarding and new business with audits, feasibility assessments, and transition planning</span></li>\n</ul>\n</li>\n</ul>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Data strategy, management &amp; governance (source of truth)</span>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Own marketing data management: data quality, governance, retention, documentation, and definitions (KPI dictionary/source-of-truth standards)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Establish standards for data hygiene and stewardship (naming/taxonomy, deduplication, identity considerations, consent signals, access controls)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build scalable governance toolkits (templates, policies, QA routines) applied consistently across accounts</span></li>\n</ul>\n</li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">First-party data enablement &amp; audience operations</span>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Lead first-party data strategy and operational readiness (segmentation, suppression, lifecycle signals, audience governance)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Partner with clients to connect first-party sources (CRM/CDP/commerce systems, as applicable) to activation and measurement workflows—ensuring data is usable, compliant, and measurable</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Enable audience operations across platforms (audience creation, refresh processes, match-rate improvements, audience QA, documentation)</span></li>\n</ul>\n</li>\n</ul>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Data architecture, integration &amp; processing (connect the ecosystem)</span>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Own the data architecture that connects platforms (ad platforms, analytics, CRM/CDP, BI/reporting, call center/offline systems as applicable)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Define how data is ingested, transformed, validated, and surfaced (processing logic, event schemas, mapping, error handling, version control for definitions)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Manage/partner on data pipelines and connectors that support automated reporting and cross-platform reconciliation (including structured discrepancy resolution workflows)</span></li>\n</ul>\n</li>\n</ul>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Data clean rooms &amp; privacy-safe collaboration</span>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Lead the agency POV and practical use cases for data clean rooms / privacy-safe collaboration (measurement, audience overlap, reach/frequency, suppression, incrementality support—where applicable)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Coordinate workflows with clients and partners: requirements, governance, documentation, and trusted measurement outputs</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ensure privacy compliance in data collaboration (permissions, consent signals, regional/state considerations, data minimization best practices)</span></li>\n</ul>\n</li>\n</ul>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Measurement framework &amp; tracking architecture (ensure integrity)</span>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Own the measurement approach across the digital media ecosystem, including KPI definitions, reporting principles, and confidence levels (“what we know vs. what’s directional”)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Lead tracking standards and implementation frameworks (event design, taxonomy/naming, conversion definitions, QA processes)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Oversee ongoing measurement integrity (audits, anomaly detection, discrepancy investigation, root-cause analysis, prevention)</span></li>\n</ul>\n</li>\n</ul>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Reporting, insights &amp; decision support (turn data into action)</span>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build and govern reporting systems that produce decision-ready outputs (dashboards, automated pipelines, validation/anomaly checks)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Translate performance signals into clear insights and recommendations in partnership with the Digital Connections Director</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Support client narratives: what changed, what drove results, and what’s next—grounded in measurement confidence</span></li>\n</ul>\n</li>\n</ul>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Team leadership &amp; client delivery</span>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Lead and develop analysts assigned to specific clients, setting priorities and ensuring consistent, high-quality delivery</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Provide hands-on guidance on measurement problem-solving, reporting, and insight generation across accounts</span></li>\n</ul>\n</li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Relationship to the Digital Connections Director (how you work together)</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Digital Connections Director owns performance strategy and activation decisions (what we do in the market).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Director, Marketing Technology &amp; Measurement owns the data/tech foundation and proof (how we instrument, integrate, govern, and trust what we see).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Co-own the learning agenda and performance narrative (what we learned and what we’ll do next).</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Client-Facing Functions</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Advise clients on measurement strategy, data readiness, platform integration, and privacy-safe collaboration.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Support senior client conversations related to reporting confidence, discrepancies, attribution, and performance proof.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ensure clients understand what is measured, how it is measured, and the level of confidence behind insights.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Internal Functions</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Define and maintain standards that enable consistent, scalable campaign execution and reporting.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Provide technical leadership and guidance to digital, media, analytics, and account teams.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Partner cross-functionally to align activation, measurement, and reporting workflows.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold; text-decoration: underline\">Other Duties: </span></p>\n<p><br></p>\n<p><span style=\"color: rgb(24, 23, 23); font-family: Arial, sans-serif; font-size: 10pt\">Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.</span></p>\n<p><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold; text-decoration: underline\">Supervisory Responsibility:</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"color: rgb(24, 23, 23); font-family: Arial, sans-serif; font-size: 10pt\">Lead and develop analysts and marketing technology team members assigned to specific clients or initiatives.</span></li>\n<li><span style=\"color: rgb(24, 23, 23); font-family: Arial, sans-serif; font-size: 10pt\">Set priorities, review work quality, and ensure consistent delivery across accounts.</span></li>\n<li><span style=\"color: rgb(24, 23, 23); font-family: Arial, sans-serif; font-size: 10pt\">Provide coaching and hands-on problem solving related to measurement, reporting, and data architecture.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold; text-decoration: underline\">Job Competencies</span></p>\n<ul>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Strategic and systems-oriented thinking.</span></li>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Strong analytical judgment and attention to data integrity.</span></li>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Ability to translate technical complexity into clear, actionable guidance.</span></li>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Operational discipline and process design capability.</span></li>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Collaborative leadership and stakeholder influence</span><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold\">.</span></li>\n</ul>\n<p><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold; text-decoration: underline\">Core Competencies</span></p>\n<ul>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Measurement Integrity: Builds trust in data and reporting through rigor and governance.</span></li>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Technical Leadership: Owns complex systems while enabling non-technical teams.</span></li>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Clarity &amp; Structure: Reduces ambiguity through standards, documentation, and process.</span></li>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Client Stewardship: Ensures confidence, transparency, and credibility in performance discussions.</span></li>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Continuous Improvement: Proactively evolves systems, tools, and practices.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold; text-decoration: underline\">Preferred Education and Related Experience:</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Bachelor’s degree in Marketing, Analytics, Information Systems, Business, or a related field required.</span></li>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Advanced degree or certifications in analytics, data engineering, or marketing technology preferred.</span></li>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">8–12+ years of experience in marketing technology, measurement, analytics engineering, ad tech, or data strategy.</span></li>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Agency experience is strongly preferred.</span></li>\n</ul>\n<p><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold; text-decoration: underline\">Knowledge &amp; Critical Skills</span></p>\n<ul>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Deep understanding of marketing technology stacks, analytics platforms, and ad tech ecosystems.</span></li>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Strong grasp of first-party data activation, audience operations, and privacy-safe data collaboration.</span></li>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Experience designing data architectures that connect activation platforms to reporting environments.</span></li>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Proficiency in data governance, KPI frameworks, tracking design, and discrepancy resolution.</span></li>\n<li><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt\">Ability to communicate technical concepts clearly to non-technical stakeholders.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold; text-decoration: underline\">Physical Demands:</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ability to work extended periods at a computer and participate in virtual and in-person meetings.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Occasional travel (5–15%) for client meetings, onboarding, or internal planning sessions.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold; text-decoration: underline\">Updates and Revisions:</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(24, 23, 23); font-family: Arial, sans-serif; font-size: 10pt\">Due to the dynamic and changing environment in our industry, the Company reserves the right to modify this Job Description as needed</span></p>\n<p><br></p>\n<p><span style=\"color: #181717; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold; text-decoration: underline\">Work Environment &amp; Schedule Requirements: </span></p>\n<p><br></p>\n<ul>\n<li><span style=\"color: rgb(24, 23, 23); font-family: Arial, sans-serif; font-size: 10pt\">Fast-paced, collaborative agency environment.</span></li>\n<li><span style=\"color: rgb(24, 23, 23); font-family: Arial, sans-serif; font-size: 10pt\">Frequent interaction with senior leadership, clients, and cross-functional teams.</span></li>\n<li><span style=\"color: rgb(24, 23, 23); font-family: Arial, sans-serif; font-size: 10pt\">Environment that requires precision, adaptability, and proactive problem-solving.</span></li>\n<li><span style=\"color: rgb(24, 23, 23); font-family: Arial, sans-serif; font-size: 10pt\">Flexibility required to support launches, audits, or critical measurement initiatives.</span></li>\n<li><span style=\"color: rgb(24, 23, 23); font-family: Arial, sans-serif; font-size: 10pt\">Extended hours may be required during platform changes, major implementations, or client escalations.</span></li>\n<li><span style=\"color: rgb(24, 23, 23); font-family: Arial, sans-serif; font-size: 10pt\">Flexibility to work Holidays and Weekends based on business needs.</span></li>\n</ul>",
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