Digital Marketing Specialist

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  "location": {
    "raw": "Champaign, IL, 61801",
    "city": "Champaign",
    "region": "IL",
    "country": "United States",
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      "region": "IL",
      "country": "United States",
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    "url": "https://stratummed.applytojob.com/apply/jobs/details/1LD634ZBan?&",
    "heading": "Digital Marketing Specialist",
    "html_title": "JazzHR » Job Listings",
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    "description_html": "<span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"font-size:14pt;\"><span style=\"line-height:107%;\">Digital Marketing Specialist Job Description</span></span></b></span></span></span><br><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">This hybrid role requires a versatile digital marketer with expertise in both media buying, strategy and optimization, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.</span></span></span><br><br><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Media Buying:</b></span></span></span><ul><li style=\"margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Execute paid media buys across various platforms including search engines, social media, DOOH, display networks, CTV/OTT, and Digital Audio.</span></span></span></li><li style=\"margin-bottom:11px;margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Leverage Stratum’s digital buying platform for purchasing (Basis)</span></span></span></li></ul><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Campaign Management & Optimization:</b></span></span></span><ul><li style=\"margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Oversee the planning, execution, and continuous optimization of digital marketing campaigns.</span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Monitor and analyze campaign performance meticulously using relevant analytics tools.</span></span></span></li><li style=\"margin-bottom:11px;margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Provide data-driven recommendations to significantly enhance campaign effectiveness and efficiency.</span></span></span></li></ul><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Market Research:</b></span></span></span><ul><li style=\"margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Stay informed about industry trends, competitive landscape, and emerging technologies in digital marketing.</span></span></span></li><li style=\"margin-bottom:11px;margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Conduct market research to identify potential opportunities and challenges in the digital advertising space.</span></span></span></li></ul><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Budget Management:</b></span></span></span><ul><li style=\"margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Work closely with stakeholders to manage and allocate budgets effectively.</span></span></span></li><li style=\"margin-bottom:11px;margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Monitor spending and ensure campaigns are executed within budgetary constraints.</span></span></span></li></ul><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Collaboration:</b></span></span></span><ul><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Collaborate seamlessly with the marketing team and other stakeholders to develop cohesive media buying strategies.</span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Work with stakeholders to obtain necessary creative assets, content, and approvals for campaigns.</span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Will directly report to Manager – Marketing Special Projects & Shared Services</span></span></span></li></ul><br><br><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Qualifications:</b></span></span></span><ul><li style=\"margin-left:8px;\"><span style=\"font-size:12pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-size:11pt;\"><span style=\"font-family:Aptos, sans-serif;\">Bachelor’s degree in digital media, marketing, communication, business, or a related field is preferred.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:12pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-size:11pt;\"><span style=\"font-family:Aptos, sans-serif;\">2-5 years of extensive experience in digital marketing, with a strong emphasis on media buying, campaign management, and campaign optimization.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:12pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-size:11pt;\"><span style=\"font-family:Aptos, sans-serif;\">Proven expertise in DSP buying or similar digital buying marketplaces is required, with Basis experience highly preferred.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:12pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-size:11pt;\"><span style=\"font-family:Aptos, sans-serif;\">Proficiency in major digital advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:12pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-size:11pt;\"><span style=\"font-family:Aptos, sans-serif;\">Exceptional analytical skills with the ability to translate data into actionable insights.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:12pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-size:11pt;\"><span style=\"font-family:Aptos, sans-serif;\">Strong communication and interpersonal skills for effective collaboration with cross-functional teams.</span></span></span></span></li></ul>",
    "description_text": "Digital Marketing Specialist Job Description\n This hybrid role requires a versatile digital marketer with expertise in both media buying, strategy and optimization, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.\n Media Buying: Execute paid media buys across various platforms including search engines, social media, DOOH, display networks, CTV/OTT, and Digital Audio.\n Leverage Stratum’s digital buying platform for purchasing (Basis)\n Campaign Management & Optimization: Oversee the planning, execution, and continuous optimization of digital marketing campaigns.\n Monitor and analyze campaign performance meticulously using relevant analytics tools.\n Provide data-driven recommendations to significantly enhance campaign effectiveness and efficiency.\n Market Research: Stay informed about industry trends, competitive landscape, and emerging technologies in digital marketing.\n Conduct market research to identify potential opportunities and challenges in the digital advertising space.\n Budget Management: Work closely with stakeholders to manage and allocate budgets effectively.\n Monitor spending and ensure campaigns are executed within budgetary constraints.\n Collaboration: Collaborate seamlessly with the marketing team and other stakeholders to develop cohesive media buying strategies.\n Work with stakeholders to obtain necessary creative assets, content, and approvals for campaigns.\n Will directly report to Manager – Marketing Special Projects & Shared Services\n Qualifications: Bachelor’s degree in digital media, marketing, communication, business, or a related field is preferred.\n 2-5 years of extensive experience in digital marketing, with a strong emphasis on media buying, campaign management, and campaign optimization.\n Proven expertise in DSP buying or similar digital buying marketplaces is required, with Basis experience highly preferred.\n Proficiency in major digital advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.\n Exceptional analytical skills with the ability to translate data into actionable insights.\n Strong communication and interpersonal skills for effective collaboration with cross-functional teams.",
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      "url": "https://stratummed.applytojob.com/apply/1LD634ZBan/Digital-Marketing-Specialist",
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      "title": "Digital Marketing Specialist",
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      "datePosted": "2026-05-26",
      "description": "<span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"font-size:14pt;\"><span style=\"line-height:107%;\">Digital Marketing Specialist Job Description</span></span></b></span></span></span><br><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">This hybrid role requires a versatile digital marketer with expertise in both media buying, strategy and optimization, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.</span></span></span><br><br><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Media Buying:</b></span></span></span><ul><li style=\"margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Execute paid media buys across various platforms including search engines, social media, DOOH, display networks, CTV/OTT, and Digital Audio.</span></span></span></li><li style=\"margin-bottom:11px;margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Leverage Stratum’s digital buying platform for purchasing (Basis)</span></span></span></li></ul><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Campaign Management & Optimization:</b></span></span></span><ul><li style=\"margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Oversee the planning, execution, and continuous optimization of digital marketing campaigns.</span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Monitor and analyze campaign performance meticulously using relevant analytics tools.</span></span></span></li><li style=\"margin-bottom:11px;margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Provide data-driven recommendations to significantly enhance campaign effectiveness and efficiency.</span></span></span></li></ul><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Market Research:</b></span></span></span><ul><li style=\"margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Stay informed about industry trends, competitive landscape, and emerging technologies in digital marketing.</span></span></span></li><li style=\"margin-bottom:11px;margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Conduct market research to identify potential opportunities and challenges in the digital advertising space.</span></span></span></li></ul><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Budget Management:</b></span></span></span><ul><li style=\"margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Work closely with stakeholders to manage and allocate budgets effectively.</span></span></span></li><li style=\"margin-bottom:11px;margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Monitor spending and ensure campaigns are executed within budgetary constraints.</span></span></span></li></ul><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Collaboration:</b></span></span></span><ul><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Collaborate seamlessly with the marketing team and other stakeholders to develop cohesive media buying strategies.</span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Work with stakeholders to obtain necessary creative assets, content, and approvals for campaigns.</span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Will directly report to Manager – Marketing Special Projects & Shared Services</span></span></span></li></ul><br><br><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Qualifications:</b></span></span></span><ul><li style=\"margin-left:8px;\"><span style=\"font-size:12pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-size:11pt;\"><span style=\"font-family:Aptos, sans-serif;\">Bachelor’s degree in digital media, marketing, communication, business, or a related field is preferred.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:12pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-size:11pt;\"><span style=\"font-family:Aptos, sans-serif;\">2-5 years of extensive experience in digital marketing, with a strong emphasis on media buying, campaign management, and campaign optimization.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:12pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-size:11pt;\"><span style=\"font-family:Aptos, sans-serif;\">Proven expertise in DSP buying or similar digital buying marketplaces is required, with Basis experience highly preferred.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:12pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-size:11pt;\"><span style=\"font-family:Aptos, sans-serif;\">Proficiency in major digital advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:12pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-size:11pt;\"><span style=\"font-family:Aptos, sans-serif;\">Exceptional analytical skills with the ability to translate data into actionable insights.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:12pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-size:11pt;\"><span style=\"font-family:Aptos, sans-serif;\">Strong communication and interpersonal skills for effective collaboration with cross-functional teams.</span></span></span></span></li></ul>",
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          "addressRegion": "IL",
          "addressLocality": "Champaign"
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      "validThrough": "2026-08-24",
      "uniqueJobCode": "job_20260526152342_XQKBF3PTCH3LHDYZ",
      "employmentType": "FULL_TIME",
      "hiringOrganization": {
        "logo": "https://s3.amazonaws.com/resumator/customer_20191125194134_EJ4ZJEYNNLJOVRX6/logos/20250627204819_Stratum_Med_2024_Logo.png",
        "name": "Stratum Med",
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        "sameAs": "https://www.stratummed.com/contact/"
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      "experienceRequirements": "Mid Level"
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