Senior CRM Manager

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    "description": "<p><span style=\"font-weight: bold\"><span style=\"font-size: 12pt\">Join ibet, where innovation meets integrity. With over 100 years of combined industry experience, we lead the way in fair play and cutting-edge technology.</span></span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span style=\"font-size: 12pt\">Our mission? To shape the future of sports betting and casino entertainment, built on smart, transparent, and responsible gaming.</span></span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span style=\"font-size: 12pt\">What You Will Do:</span></span></p>\n<ul>\n<li>CRM Strategy Leadership:  Lead the development and execution of sophisticated, data-driven multi-channel CRM strategies to maximize player loyalty, lifetime value, and overall business objectives.<br></li>\n<li>Budgeting &amp; Strategic Planning: Lead the planning, budgeting, and forecasting of CRM initiatives, ensuring efficient use of resources and accurate measurement of ROI.</li>\n<li>Campaign Optimization &amp; Innovation: Oversee the continuous optimization of CRM campaigns and customer journeys, leveraging cutting-edge techniques to enhance user experience, retention, and profitability.</li>\n<li>Advanced Data Analytics: Utilize deep data analytics, and predictive segmentation to drive highly personalized, results-oriented campaigns.</li>\n<li>Ownership &amp; Accountability:  Take full ownership of end-to-end campaign delivery, ensuring alignment with compliance requirements, and delivering a seamless, high-quality customer experience.</li>\n<li>Cross-Functional Collaboration: Work closely with leadership, marketing, product, and data teams to align on common goals and drive innovative solutions.</li>\n</ul>\n<p><span style=\"font-weight: bold\"><span style=\"font-size: 12pt\">Your Experience:</span></span></p>\n<ul>\n<li>3+ years of proven experience in CRM management, with a strong focus on strategy. </li>\n<li>Expertise in player segmentation, targeting, and behavioral analysis for high-impact results.</li>\n<li>In-depth understanding of automation, customer flows, and lifecycle marketing strategies.</li>\n<li>Extensive knowledge of player bonuses, incentives, and retention programs within a digital/online environment.</li>\n<li>Proven experience working with advanced CRM tools (e.g., FastTrack, Salesforce) and ability to drive CRM tool optimization.</li>\n<li>Exceptional communication and leadership skills, with the ability to present complex strategies to stakeholders at all levels.<br></li>\n</ul>\n<p><span style=\"font-weight: bold\"><br></span><br></p>",
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