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Senior Lifecycle Marketing Manager, Cross-Sell
Rippling · Hybrid (San Francisco, CA, US), San Francisco, CA, United States · Hybrid · Active · $156,000–$195,000 / year · Rippling ATS
Job facts
| Field | Value |
|---|---|
| Company | Rippling |
| Title | Senior Lifecycle Marketing Manager, Cross-Sell |
| Normalized title | - |
| Department / team | Product Growth |
| Location | San Francisco, CA, United States |
| Work model | Hybrid / Hybrid |
| Employment type | Full Time |
| Salary | $156,000–$195,000 / year |
| Status | active |
| ATS provider | Rippling ATS |
| Posted / first seen | 2026-05-28 / 2026-05-29 |
| Changed / last seen | 2026-06-06 / 2026-06-06 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Rippling. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Rippling ATS. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in San Francisco. | Open |
| Department jobs | Active postings in Product Growth. | Open |
| Work model jobs | Active Hybrid postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Rippling |
| Source | 02062ba4-35e8-43e7-964f-b1ad299a2912 |
| ATS provider | Rippling ATS |
Description
company
About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses.
role
About the role As Rippling’s Senior Lifecycle Marketing Manager, you’ll design and execute programs that move prospects seamlessly through every stage of the journey. You’ll own the strategy and execution of lifecycle programs across email, paid, and owned channels that drive conversion, product adoption, and long-term engagement. As our Senior Cross-Sell Lifecycle Marketing Manager, you'll own the infrastructure and programs that turn existing customers into multi-product buyers.
This role sits at the center of everything: marketing automation, sales orchestration, product signals, and data infrastructure. You'll work shoulder-to-shoulder with sellers, MOps, RevOps and Product. We’re looking for candidates that can move fast, prioritize ruthlessly, and leave the system better than they found it.
Rippling’s marketing engine has always been a growth lever - Kleiner Perkins partner Mamoon Hamid calls Rippling “the 1% of the 1%” - and lifecycle is central to unlocking our next phase of scale.
What you will do Own & execute lifecycle campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking. Analyze lifecycle performance across touchpoints; kill what isn't working, double down on what is, and write the Snowflake queries to prove it either way Build and scale customer journeys in Iterable that move customers from awareness to demo booked to closed. Implement lifecycle hierarchy logic with MOps, enforce accurate entry/exit criteria, and expand journeys across the multi-product suite. Drive product launches through GA comms, vertical-specific messaging plays, and PLG sequences that convert engagement into pipeline. Identify and activate behavioral and firmographic triggers — funding rounds, headcount changes, product usage signals — and build campaigns that turn them into SQOs. Expand on existing engagement signals by cleaning up unused sequences, testing new signals and implementing corresponding campaigns to support e.g. customer raises new funding round. Be the connective tissue between marketing, sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly. What you will need 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies. Proven track record of using lifecycle marketing to improve activation, retention, and customer LTV. Fluency in Salesforce data model: campaign members, lead/contact records, MQL routing logic — you can self-serve on SFDC reports and spot data problems before they become seller complaints Experience with marketing automation/ email marketing software (Iterable) specifically building multi-step nurture campaigns. Strong project management instincts - you track your own work, hit deadlines without being chased, and know when to escalate vs. resolve independently Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact Comfortable operating at the intersection of sales and marketing - you understand that sellers have commercial relationships to protect and you coordinate accordingly Experience with Outreach or similar sales sequencing tools is a plus Sharp communicator; you can synthesize a complicated ops issue into a one-line Slack for a sales leader Comfortable operating in a fast-paced environment—you're energized by experimentation and rapid iteration. Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here .
A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
Full job record
| Job ID | 9a8527d18d426759cc377d19f8db86a2314b8e6f |
| Org ID | 95955af6-63d9-4202-8015-38114b0c4352 |
| Source ID | 02062ba4-35e8-43e7-964f-b1ad299a2912 |
| Board ID | 02062ba4-35e8-43e7-964f-b1ad299a2912 |
| Provider | rippling |
| Provider Job Key | a76dc091-0b15-417a-86e9-f1c0109bc070 |
| Title | Senior Lifecycle Marketing Manager, Cross-Sell |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Hybrid (San Francisco, CA, US), San Francisco, CA, United States |
| Department | Product Growth |
| Team | — |
| Employment Type | full_time |
| Workplace Type | hybrid |
| Remote Policy | hybrid |
| Country | United States |
| Region | CA |
| City | San Francisco |
| Salary Raw | USD 156000-195000 YEAR |
| Salary Min | 156,000 |
| Salary Max | 195,000 |
| Salary Currency | USD |
| Salary Period | year |
| Source URL | https://ats.rippling.com/rippling/jobs/a76dc091-0b15-417a-86e9-f1c0109bc070 |
| Apply URL | https://ats.rippling.com/rippling/jobs/a76dc091-0b15-417a-86e9-f1c0109bc070 |
| First Seen At | 2026-05-29 07:06:04Z |
| Last Seen At | 2026-06-06 18:47:56Z |
| Last Checked At | 2026-06-06 18:47:56Z |
| Last Changed At | 2026-06-06 18:47:56Z |
| Inactive At | — |
| Source Posted At | 2026-05-28 17:30:59Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=rippling/board=rippling/date=2026-06-06/2026-06-06T18-47-12-364Z-8e1cce66186ea3ee494130c0b15921dc0d71aaa37e03abd15f09e33ca1ed486c.json |
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"role": "<meta><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">About the role</strong></b></h2><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">As Rippling’s Senior Lifecycle Marketing Manager, you’ll design and execute programs that move prospects seamlessly through every stage of the journey. You’ll own the strategy and execution of lifecycle programs across email, paid, and owned channels that drive conversion, product adoption, and long-term engagement. As our Senior Cross-Sell Lifecycle Marketing Manager, you'll own the infrastructure and programs that turn existing customers into multi-product buyers.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">This role sits at the center of everything: marketing automation, sales orchestration, product signals, and data infrastructure. You'll work shoulder-to-shoulder with sellers, MOps, RevOps and Product. We’re looking for candidates that can move fast, prioritize ruthlessly, and leave the system better than they found it.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Rippling’s marketing engine has always been a growth lever - Kleiner Perkins partner Mamoon Hamid calls Rippling “the 1% of the 1%” - and lifecycle is central to unlocking our next phase of scale.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">What you will do</strong></b></h2><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Own & execute lifecycle campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Analyze lifecycle performance across touchpoints; kill what isn't working, double down on what is, and write the Snowflake queries to prove it either way</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Build and scale customer journeys in Iterable that move customers from awareness to demo booked to closed. Implement lifecycle hierarchy logic with MOps, enforce accurate entry/exit criteria, and expand journeys across the multi-product suite.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Drive product launches through GA comms, vertical-specific messaging plays, and PLG sequences that convert engagement into pipeline.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Identify and activate behavioral and firmographic triggers — funding rounds, headcount changes, product usage signals — and build campaigns that turn them into SQOs.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Expand on existing engagement signals by cleaning up unused sequences, testing new signals and implementing corresponding campaigns to support e.g. customer raises new funding round.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Be the connective tissue between marketing, sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly.</span></li></ul><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">What you will need</strong></b></h2><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Proven track record of using lifecycle marketing to improve activation, retention, and customer LTV.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Fluency in Salesforce data model: campaign members, lead/contact records, MQL routing logic — you can self-serve on SFDC reports and spot data problems before they become seller complaints</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Experience with marketing automation/ email marketing software (Iterable) specifically building multi-step nurture campaigns.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Strong project management instincts - you track your own work, hit deadlines without being chased, and know when to escalate vs. resolve independently</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Comfortable operating at the intersection of sales and marketing - you understand that sellers have commercial relationships to protect and you coordinate accordingly</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Experience with Outreach or similar sales sequencing tools is a plus</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Sharp communicator; you can synthesize a complicated ops issue into a one-line Slack for a sales leader</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Comfortable operating in a fast-paced environment—you're energized by experimentation and rapid iteration.</span></li></ul><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">Additional Information</strong></b></h2><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location </span><a href=\"https://www.rippling.com/pay-transparency\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">here</span></a><span style=\"white-space:pre-wrap;\">.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.</span><span style=\"white-space:pre-wrap;\">\t</span></p>",
"company": "<meta><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">About Rippling</strong></b></h2><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Based in San Francisco, CA, </span><a href=\"https://www.rippling.com/careers#:~:text=GLOBAL%20EMPLOYEES-,%241.4B%2B,-RAISED%20TO%20DATE\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">Rippling has raised $1.4B+</span></a><span style=\"font-size:11pt;white-space:pre-wrap;\"> from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">We prioritize candidate safety. Please be aware that all official communication will only be sent from @</span><a href=\"http://www.Rippling.com\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Rippling.com</span></a><span style=\"font-size:11pt;white-space:pre-wrap;\"> addresses.</span></p>"
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