Vice-President, Marketing & Communications

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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">  Title:                                Vice-President, Marketing &amp; Communications</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">  Department:                 Marketing &amp; Communications</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">  Location:                        New York, NY</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">  Reports to:                    Chief of Staff</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">  </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">JOB CLASSIFICATION:  Exempt</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">About The Paley Center for Media</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">The Paley Center for Media is the world’s leading 501 (c)(3) nonprofit cultural institution whose mission is to preserve our media history and to explore media’s powerful shaping influence on our culture.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">The Paley Center for Media owns the iconic, New York Paley Museum where media, sports, gaming, tech, and entertainment come together, and during the year, produces unmatched programs for the public and industry.   On the public side, programs celebrate the very best of television, digital content, and interactive entertainment. On the industry side, the Paley Center convenes the most influential business leaders to explore and debate the most critical issues and opportunities within the industry while also fostering a sense of community amongst peers. Through its respected Paley Impact series, programs educate and explore how media impacts culture and shapes public discourse on important societal issues.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">At the heart of the Paley Center sits the Paley Archive, which represents the largest public collection of its kind and is often cited as a national treasure, with over 160,000 programs spanning more than 100 years. This collection also serves as an incredible resource for K-12 educators and students nationwide that are served through its respected education classes.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Previously known as The Museum of Television &amp; Radio, the Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry. For more information, please visit <a href=\"http://www.paleycenter.org\" target=\"_blank\" rel=\"noopener noreferrer\">paleycenter.org</a>.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">SCOPE</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Reporting to the Chief of Staff, the Vice-President, Marketing &amp; Communications (“Executive”) is a senior, hands-on manager and core member of the Senior Leadership Team, accountable for delivering strong revenue growth across museum visitation, memberships, ticket sales, and events. This role leads marketing and communications as a performance-driven function, translating organizational priorities into integrated strategies and campaigns that drive financial results and engagement.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">The Executive develops and executes data-informed marketing and communications strategies that position the Paley Museum as a must-visit cultural destination, convert awareness into attendance, participation, and increased memberships, and deliver value for members, sponsors, and partners. While stewarding the Paley brand, the Executive is responsible for delivering significant earned media coverage, as well as demand generation, audience growth, and sustainable revenue performance, leveraging AI, analytics and emerging technologies to optimize reach, engagement, and conversion.  The Executive has a deep understanding and proven use of AI in marketing and communications and demonstrates a commitment to continuous learning of new AI use capabilities.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Direct Reports</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">VP, Marketing &amp; Partnerships</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">VP, Creative Services</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Director, Communications</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Responsibilities</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Serve as a member of the Senior Leadership Team, responsible for the strategic direction, execution, operations, and analysis of Paley’s marketing and communications departments</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead integrated marketing and communications strategies that drive Paley Museum press and social media coverage and visitor traffic, memberships, ticket sales, sponsorship visibility, and revenue growth</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Translate organizational goals into clear campaigns, audience strategies, and measurable outcomes across digital, earned, owned, and paid channels</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Steward and activate the Paley brand to ensure clarity, consistency, and impact across all audiences and platforms and to convert audiences into visitors, members, and ticket buyers</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Partner closely with the Chief of Staff and Executive Team to advance organizational priorities and revenue-generating initiatives</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Collaborate cross-functionally with Development, Sponsorship, Membership, Programming, Guest Services, and other teams to align campaign execution and messaging</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Provide strategic leadership and hands-on management of the marketing and communications team and agencies ensuring effectiveness, accountability, a high standard of excellence, and fiscal responsibility</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead communications for major initiatives, exhibitions, and events, including reputation management as needed</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Oversee internal communications to ensure clear, timely, and consistent messaging that aligns staff, leadership, and stakeholders with organizational goals and priorities</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead corporate communications, including executive messaging, institutional positioning, thought leadership, and external stakeholder communications as well as award submissions for Paley and its CEO &amp; executive team</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Build and maintain relationships with media, industry leaders, sponsors, and cultural partners to support audience growth and visibility</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Leverage data, analytics, and emerging technologies to improve targeting, engagement, and marketing efficiency</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Serve as a Paley Ambassador by amplifying organizational initiatives and content through networks and social media platforms to strengthen reach and community engagement</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Participate in special projects and initiatives as assigned</span><br><br></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">CORE COMPETENCIES</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Our successful employees meet the following criteria:</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">High energy, extremely organized, highly efficient operator with proven ability to meet deadlines and budgets</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Exceptional business writing skills and outstanding verbal communication</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strong leadership skills and ability to lead cross functional teams</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ability to take ownership of all tasks and manage simultaneously</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Positive and professional demeanor with excellent interpersonal, administrative, and managerial skills</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ability to handle and prioritize multiple tasks while maintaining attention to detail</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Resourcefulness, creativity, strong problem-solving, and research skills</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">REQUIREMENTS</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Proven experience as a Chief Marketing Officer, or equivalent senior executive position, with 25+ years’ experience in media, sports, gaming, tech, music, or entertainment industries with deep understanding of these sectors</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Deep understanding of AI, with a proven track record of successful application in marketing and communications initiatives, with a demonstrated commitment to continuous learning and staying at the forefront of AI and other emerging technologies, platforms, and innovations</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Demonstrated success in leading teams, with a track record of delivering measurable results, and a results-oriented, solutions-driven approach</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Proven track record in developing and executing integrated marketing and communications strategies that drive business results and enhance brand reputation</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Extensive experience managing and mentoring senior-level teams and providing direction to communications and marketing functions</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Exceptional ability to translate organizational goals into effective marketing and communications strategies</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Expertise in data analytics, marketing technology platforms, and performance measurement</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strong business acumen and financial accountability, with demonstrated ability to drive revenue growth, oversee budgets and optimize operational efficiency</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Exceptional executive presence marked by discretion, sound judgment, resilience, adaptability, and polished, personable demeanor</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Proven ability to thrive in fast-paced, entrepreneurial environments managing multiple priorities, and pivot effectively in response to changing circumstances while maintaining attention to detail and high standards</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Excellent consensus-building skills with the ability to collaborate effectively across teams and stakeholders</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strong work ethic with preference for in-person collaboration in a high-energy office environment</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Bachelor's degree from an accredited college or university</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Master of Business Administration (MBA) degree from an accredited institution preferred</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Bilingual fluency in Spanish a plus</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Total Compensation Range:  $200,000 - $300,000</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">EQUAL EMPLOYMENT OPPORTUNITY STATEMENT</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">The Paley Center for Media maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.</span></p>",
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