Manager, Social Media & Digital Strategy

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  "source_hash": "7b1b48cc7130af32e554ace6d150bec28250a8b3c89b042455469b2655cbaeba",
  "last_changed_at": "2026-05-29T07:00:53.768Z",
  "active_status": "active"
}

{
  "language": "en",
  "location": {
    "raw": "Greater Toronto Area, ON",
    "city": "Greater Toronto Area",
    "region": "ON",
    "country": "Canada",
    "is_remote": false,
    "confidence": 0.9
  },
  "salary_max": 99000,
  "salary_min": 83000,
  "inferred_at": "2026-06-04T11:34:29.262Z",
  "launch_scope": {
    "reason": "english_us_canada",
    "included": true,
    "language": "en",
    "location": {
      "raw": "Greater Toronto Area, ON",
      "city": "Greater Toronto Area",
      "region": "ON",
      "country": "Canada",
      "is_remote": false,
      "confidence": 0.9
    },
    "countries": [
      "Canada"
    ]
  },
  "remote_policy": "hybrid",
  "salary_period": "year",
  "workplace_type": "hybrid",
  "salary_currency": "CAD"
}

{}

{
  "lists": [
    {
      "text": "Digital Strategy, Engagement & Performance",
      "content": "<div>\n\n<li>\n<p>Lead the development and execution of integrated digital and social media strategies aligned with organizational goals&nbsp;</p>\n</li>\n<li>\n<p>Drive audience growth, engagement, and conversions across all digital channels&nbsp;</p>\n</li>\n<li>\n<p>Establish KPIs and performance benchmarks, with accountability for achieving and exceeding targets - with accountability for achieving and exceeding targets, including quarterly performance reporting</p>\n</li>\n<li>\n<p>Monitor, analyze, and optimize performance across social, email, web, and paid channels</p>\n</li>\n\n</div>"
    },
    {
      "text": "Social Media Management & Content",
      "content": "<div>\n\n<li>\n<p>Own and manage all day-to-day content for the Foundation’s social media platforms (Instagram, Facebook, LinkedIn, YouTube)&nbsp;</p>\n</li>\n<li>\n<p>Plan, create, and publish high-quality, engaging content across platforms that is relevant, aligned with current initiatives, and includes clear, compelling calls to action</p>\n</li>\n<li>\n<p>Conceptualize, film, and produce social-first content including reels and short-form video&nbsp;</p>\n</li>\n<li>\n<p>Provide live, on-site social media coverage of Foundation signature events, community events, and fundraising initiatives&nbsp;</p>\n</li>\n<li>\n<p>Manage community engagement across platforms, ensuring timely and brand-aligned responses&nbsp;</p>\n</li>\n<li>\n<p>Conduct monthly audits of social media performance and optimize accordingly</p>\n</li>\n<li>&nbsp;</li>\n\n</div>"
    },
    {
      "text": "Audience Development & Digital Growth",
      "content": "<div>\n\n<li>\n<p>Lead audience segmentation and targeting strategies to support personalized engagement&nbsp;</p>\n</li>\n<li>\n<p>Partner with Database &amp; Donor Systems and IT teams to leverage data insights&nbsp;</p>\n</li>\n<li>\n<p>Develop and implement strategies to grow digital audiences and supporter base&nbsp;</p>\n</li>\n<li>\n<p>Identify opportunities to amplify reach through stakeholders, partners, and community networks</p>\n</li>\n\n</div>"
    },
    {
      "text": "Digital Campaigns & Fundraising Integration",
      "content": "<div>\n\n<li>\n<p>Lead integrated digital campaigns supporting fundraising, events, and organizational priorities&nbsp;</p>\n</li>\n<li>\n<p>Align digital strategy with direct response and fundraising initiatives&nbsp;</p>\n</li>\n<li>\n<p>Support donor acquisition, stewardship, and conversion through digital channels&nbsp;</p>\n</li>\n<li>\n<p>Leverage social, email, and web to support Signature Events, Community Events, and Giving Circles</p>\n</li>\n<li>\n<p>Audit the current state of social and digital as it relates to Events promotion and implement a strategy for collaborating with sponsors, vendors, donors, and other stakeholders</p>\n</li>\n\n</div>"
    },
    {
      "text": "Email Marketing",
      "content": "<div>\n\n<li>\n<p>Develop and execute email marketing strategies to drive engagement, stewardship, and fundraising&nbsp;</p>\n</li>\n<li>\n<p>Create and manage multiple email campaigns per month&nbsp;</p>\n</li>\n<li>\n<p>Support copywriting, design, scheduling, and deployment of email communications&nbsp;</p>\n</li>\n<li>\n<p>Utilize A/B testing to evaluate campaign performance, leveraging insights and data-driven results to continuously optimize content, targeting, and overall effectiveness</p>\n</li>\n<li>\n<p>Monitor and report on performance metrics&nbsp;</p>\n</li>\n\n</div>"
    },
    {
      "text": "Website & Content Management",
      "content": "<div>\n\n<li>\n<p>Create and publish blog posts and landing pages optimized for engagement and SEO&nbsp;</p>\n</li>\n<li>\n<p>Support ongoing website updates and user experience improvements&nbsp;</p>\n</li>\n<li>\n<p>Ensure digital content aligns with brand, messaging, and campaign objectives</p>\n</li>\n\n</div>"
    },
    {
      "text": "Google Grant & Agency Management",
      "content": "<div>\n\n<li>\n<p>Oversee and optimize the Google Ad Grant account&nbsp;</p>\n</li>\n<li>\n<p>Act as primary liaison with external agency partners&nbsp;</p>\n</li>\n<li>\n<p>Provide strategic direction and ensure performance against KPIs&nbsp;</p>\n</li>\n<li>\n<p>Evaluate agency effectiveness and identify opportunities for optimization</p>\n</li>\n\n</div>"
    },
    {
      "text": "Executive & Stakeholder Communications",
      "content": "<div>\n\n<li>\n<p>Manage the CEO’s personal social media presence, aligning tone and voice with leadership positioning&nbsp;</p>\n</li>\n<li>\n<p>Exercise discretion and integrity in all executive communications&nbsp;</p>\n</li>\n<li>\n<p>Collaborate with internal and external stakeholders to amplify reach and engagement&nbsp;</p>\n</li>\n\n</div>"
    },
    {
      "text": "Compliance & Best Practices",
      "content": "<div>\n\n<li>\n<p>Ensure compliance with AODA, CASL, and Law 25 requirements&nbsp;</p>\n</li>\n<li>\n<p>Maintain a strong understanding of digital best practices and emerging trends</p>\n</li>\n\n</div>"
    },
    {
      "text": "Cross-Functional Collaboration",
      "content": "<div>\n\n<li>\n<p>Work collaboratively across Marketing, Events, and Philanthropy / fundraising teams&nbsp;</p>\n</li>\n\n\n<li>\n<p>Align digital efforts with broader organizational campaigns and initiatives&nbsp;</p>\n</li>\n<li>\n<p>Manage multiple priorities, meet strict deadlines, and perform effectively under pressure</p>\n</li>\n\n</div>"
    },
    {
      "text": "Innovation, Testing & AI-Enabled Strategies",
      "content": "<div>\n\n<li>\n<p>Leads a culture of testing and innovation across direct response campaigns, continuously exploring new approaches to improve performance.&nbsp;</p>\n</li>\n<li>\n<p>Identifies and implements opportunities to leverage AI-enabled tools to enhance segmentation, personalization, and campaign optimization.&nbsp;</p>\n</li>\n<li>\n<p>Tests new channels, tactics, and creative approaches to strengthen lead generation and revenue growth.&nbsp;</p>\n</li>\n\n</div>"
    },
    {
      "text": "EXPERIENCE, ATTRIBUTES & CAPABILITIES",
      "content": "<div>\n\n<li>\n<p>5–7 years of progressive experience in digital marketing, social media, or performance marketing roles&nbsp;</p>\n</li>\n<li>\n<p>Proven success driving engagement, growth, and conversions across digital channels with a flair for creativity and innovation</p>\n</li>\n<li>\n<p>Strong experience in content creation, including video and social-first formats&nbsp;</p>\n</li>\n<li>\n<p>Experience managing email marketing, digital campaigns, agencies and vendor relationships&nbsp;</p>\n</li>\n<li>\n<p>Strong analytical and data-driven mindset with the ability to make data-based decisions to improve campaign performance&nbsp;</p>\n</li>\n<li>\n<p>Experience with Google Analytics or similar is an asset&nbsp;</p>\n</li>\n<li>\n<p>Experience with WordPress or similar CMS platforms is an asset&nbsp;</p>\n</li>\n\n\n<li>\n<p>Proven ability to independently manage a portfolio of social media and digital programs&nbsp;</p>\n</li>\n<li>\n<p>Strong analytical skills, with the ability to translate data into actionable insights&nbsp;</p>\n</li>\n<li>\n<p>Experience leveraging or exploring data-driven and AI-enabled tools is an asset.&nbsp;</p>\n</li>\n<li>\n<p>Excellent project management and organizational skills.&nbsp;</p>\n</li>\n<li>\n<p>Strong communication and collaboration skills.&nbsp;</p>\n</li>\n<li>\n<p>Results-oriented, proactive, and highly accountable.&nbsp;</p>\n</li>\n<li>\n<p>Experience in nonprofit or healthcare fundraising is an asset.&nbsp;</p>\n</li>\n\n</div>"
    }
  ],
  "country": "CA",
  "createdAt": 1777484130215,
  "updatedAt": null,
  "categories": {
    "team": "Digital Marketing",
    "location": "Greater Toronto Area, ON",
    "commitment": "Full Time Permanent",
    "allLocations": [
      "Greater Toronto Area, ON"
    ]
  },
  "salaryRange": {
    "max": 99000,
    "min": 83000,
    "currency": "CAD",
    "interval": "per-year-salary"
  },
  "workplaceType": "hybrid"
}