Marketing Operations Manager

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    "description": "<p><span style=\"color: #1a2b4a; font-family: Arial,sans-serif; font-size: 18pt; font-weight: bold\">Role Overview</span></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">HW Media is seeking a Marketing Operations Manager for Altos to drive the next phase of growth for its SaaS platform. This person will be the operational engine behind Altos marketing — turning strategy into execution across lifecycle campaigns, email marketing, project management, and cross-functional coordination.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">This role is ideal for a hands-on marketer who thrives in fast-moving environments, communicates with clarity, and brings a bias for action. You'll work closely with product, content, and sales to orchestrate campaigns that drive user acquisition, engagement, and retention for a growing subscription product.</span></p>\n<p><br></p>\n<p><span style=\"color: #1a2b4a; font-family: Arial,sans-serif; font-size: 18pt; font-weight: bold\">What is Altos?</span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif\">Altos is a data platform that delivers real-time housing market intelligence for real estate professionals. Our SaaS platform enables agents, brokers, and lenders to communicate market trends, build client trust, and win more business through timely and actionable data. Learn more at </span><a href=\"https://altosresearch.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(0, 120, 138); font-family: Arial, sans-serif; font-weight: bold\">altosresearch.com</span></a></span></p>\n<p><br></p>\n<p><span style=\"color: #1a2b4a; font-family: Arial,sans-serif; font-size: 18pt; font-weight: bold\">What is HousingWire?</span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif\">HousingWire is an information services business operating at the intersection of media and data. We're part of HW Media, a media and data flywheel with partner brands Altos and RealTrends. HW Media acquired Altos in December 2022 and has integrated it into our content and marketing flywheel, while completing significant work improving and simplifying the platform for our core personas. Learn more at </span><a href=\"https://www.housingwire.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(0, 120, 138); font-family: Arial, sans-serif; font-weight: bold\">housingwire.com</span></a></span></p>\n<p><br></p>\n<p><span style=\"color: #1a2b4a; font-family: Arial,sans-serif; font-size: 18pt; font-weight: bold\">Responsibilities</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Own the execution of lifecycle and email marketing — including onboarding sequences, upsell campaigns, churn-prevention flows, and re-engagement programs.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Project manage marketing initiatives end-to-end: coordinate timelines, align stakeholders, track deliverables, and keep campaigns moving with precision and accountability.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Write and edit compelling marketing copy across emails, landing pages, campaign briefs, and other touchpoints — with a clear, audience-first voice.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Execute multi-channel campaigns across email, social, and content distribution to increase product adoption and subscriber retention.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Maintain marketing automation workflows and CRM processes to optimize lead nurturing and campaign performance.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Collaborate with product, content, and sales teams on messaging, positioning, and go-to-market execution for new features and initiatives.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Support the production and promotion of webinars, podcasts, and product demos that showcase Altos data and market insights.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Build and maintain marketing materials using design tools such as Canva — we're nimble and execution-oriented, and all team members are expected to contribute hands-on.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Track and report on key marketing metrics — including conversion rates, email performance, and funnel health — to continuously improve campaign effectiveness.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Embrace AI-powered tools and systems to improve efficiency, personalization, and creative output across marketing operations.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #1a2b4a; font-family: Arial,sans-serif; font-size: 18pt; font-weight: bold\">Qualifications</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">5+ years of marketing experience, with demonstrated strength in project management, email marketing, and campaign execution.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Exceptional copywriting skills — you can craft clear, engaging, and persuasive content for diverse audiences and channels.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Proven ability to manage multiple projects simultaneously, meeting deadlines and maintaining quality in a fast-paced environment.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Experience with lifecycle and email marketing, including campaign planning, segmentation, and performance analysis.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Comfortable working with data — able to interpret metrics, draw insights, and translate them into actionable next steps.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Strong collaborator with excellent communication and organizational skills across cross-functional teams.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Eager to learn about the real estate and housing industry — deep prior experience is not required, but genuine curiosity is.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #1a2b4a; font-family: Arial,sans-serif; font-size: 18pt; font-weight: bold\">Nice to Have</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Hands-on experience with ActiveCampaign or similar marketing automation platforms (e.g., HubSpot, Klaviyo).</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Familiarity with design tools such as Canva or Adobe Express for creating marketing assets.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Experience with tools such as Later (social scheduling), Riverside (podcast/video), or Screen Studio (screen recording).</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Exposure to B2B SaaS marketing, subscription products, or product-led growth models.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Familiarity with the real estate or housing industry.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Experience supporting webinar, podcast, or video content production and promotion.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Bachelor's degree in Marketing, Business, Communications, or a related field.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #1a2b4a; font-family: Arial,sans-serif; font-size: 18pt; font-weight: bold\">What We Offer</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Competitive salary and benefits package.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Fully remote or hybrid role with flexibility, plus occasional travel to our Dallas, TX office and HW Media / Altos events.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">The opportunity to own and shape marketing operations for a growing subscription product with real investment behind it.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">A collaborative, data-driven culture with a bias for execution and clear paths for career advancement.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Access to cutting-edge marketing tools, AI systems, and a team that values experimentation and continuous improvement.</span></li>\n</ul>",
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