Chief Marketing Officer

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    "description": "<p><span style=\"font-size: 10pt; font-weight: bold\"><span style=\"color: inherit\">About Waystone </span> </span></p>\n<p><span style=\"font-size: 10pt\">Waystone is a leading asset-servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years’ experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Reporting to the Chief Revenue Officer the Chief Marketing Officer (CMO) will be an integral part of the team’s success. The CMO will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer acquisition, innovation and revenue growth across Waystone’s products and services. This role provides visionary leadership and hands‑on direction across all marketing disciplines, ensuring the growth of market share, revenue, and customer satisfaction.</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">ESSENTIAL DUTIES AND RESPONSIBILITIES</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Develop Marketing Strategy: </span>Lead the design and implementation of the marketing strategy aligned with company objectives. Support the group with the strategic advice and tasks on newly acquired Company integration.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Brand Positioning: </span>Build, evolve, and manage a compelling brand that differentiates the company from its competitors. Collaborating with the business to uncover insights for developing marketing and branding strategies for existing and new products.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Lead Marketing Team: </span>Build, mentor, and manage a high‑performance marketing team across digital, product, brand, PR, and events to foster a culture of innovation and excellence<span style=\"font-weight: bold\">. </span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Demand Generation: </span>Establish and oversee multi‑channel marketing campaigns that drive qualified leads and revenue growth.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Digital Marketing: </span>Lead digital marketing strategy across SEO, paid media, social media, email marketing, and marketing automation platforms. Drive the adoption of AI-powered tools to accelerate content production, campaign optimisation, and audience personalisation at scale.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Product Marketing: </span>Collaborate with Product and Sales to define positioning, messaging, and go‑to‑market strategies for new and existing offerings<span style=\"font-weight: bold\">.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Customer Insights: </span>Utilize analytics and customer research to identify market trends, customer needs, and opportunities for growth.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Budget &amp; Resource Management: </span>Develop and manage the marketing budget, aligning spend with strategic priorities allocating resources effectively and demonstrate ROI on marketing investments.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Vendor Management: </span>Oversight of third party marketing contractors, tracking KPIS and projects to ensure quality and timely delivery of services.</span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Communications</span> Final review and sign off with support of CRO on key externally distributed Waystone literature and communications.</span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Innovation </span>Stay abreast of industry trends, competitive landscape, and emerging technologies- with particular focus on AI and automation- to inform marketing strategies, improve team productivity, and maintain a competitive edge. Champion a culture of experimentation and continuous improvement across the marketing function.</span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Executive Stakeholder Management: </span>Working closely with the Senior Management Team and C-Suite to develop and implement the boards view of the strategic vision and positioning of Waystone</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">REQUIREMENTS</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Experience </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Extensive marketing experience with recent experience in a senior leadership role (VP Marketing or CMO).</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Strong track record of delivering results</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Expertise across digital marketing, branding, and lead generation. (Preferably in a partnership or professional services) with knowledge of the financial services industry.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Strong analytical, communication, and storytelling abilities.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Strong understanding of data analytics and marketing attribution</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Skilled in nurturing cross‑functional relationships with Sales, Product, and Operations.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Strong relationship management skills and the ability to understand and respond to the needs of internal stakeholders.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">A team player with the ability to build relationships within the marketing team both locally and globally, and across partners and staff at all levels across the firm.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Excellent verbal and written communications skills with strong attention to detail.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Strategic thinker with a results‑oriented mindset.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Strong leadership and team‑building abilities.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Excellent communication and interpersonal skills.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Innovative and adaptable with a growth mindset.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience with CRM systems, and how to maximise the data value, as well as being highly proficient in MS applications including Word, Excel, and PowerPoint.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Excellent project, organisational and time management skills.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Has a proven track record of successfully managing a team.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">AI &amp; Marketing Technology </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Proven ability to lead the strategic adoption of AI across a marketing function - identifying where AI creates genuine competitive advantage in content, campaigns, personalisation, and analytics, and building the capability within the team to realise it.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Strong working knowledge of AI-powered marketing platforms and tools, including generative AI for content, AI-driven SEO and paid media optimisation, marketing automation, and predictive analytics.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience evaluating and embedding new marketing technologies at an organisational level, with the commercial judgement to distinguish tools that drive real value from those that do not.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Understanding of responsible AI use in a regulated financial services environment, including data privacy, accuracy, brand risk, and the appropriate governance of AI-generated content and decisions.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Education </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Internationally recognised bachelor’s degree in business, marketing, communications, or related field</span></li>\n</ul>",
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