Marketing Manager

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      "addressCountry": "South Africa"
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    "datePosted": "2026-05-18",
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    "description": "<p><span style=\"font-size: 10pt; font-weight: bold\">Who we are</span></p>\n<p><span style=\"font-size: 10pt\">At Fido, we are building the future of finance in Africa, powered by advanced technology, data-driven decision-making and bold thinking.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">Through AI, cutting edge data science and automation, we’re redefining how people access and experience financial services. Our goal is to make finance simple, smart and accessible, giving everyone the confidence to take charge of their financial story</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">Joining Fido is an opportunity to drive real impact, solve meaningful problems and contribute to building a future where millions have the tools to create, grow and thrive.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">About the role</span></p>\n<p><span style=\"color: rgb(67, 67, 67); font-size: 10pt\">This is a solo, hands-on marketing role. You'll be Fido's first marketing hire in South Africa, owning the marketing function for the country, building the brand from the ground up and shaping how Fido shows up to South African customers.</span></p>\n<p><span style=\"font-size: 10pt\">You will support the development and execution of Fido's marketing strategy in South Africa, shaping how the brand is positioned, perceived, and scaled within the market. You'll work closely with the broader Fido Group marketing team, delivering on the agenda locally.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Key Responsibilities:</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Market Strategy &amp; Brand Positioning</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Support the development and execution of Fido’s marketing strategy in South Africa, shaping how the brand is positioned, perceived, and scaled within the market.</span></li>\n<li><span style=\"font-size: 10pt\">Analyse brand positioning and consumer insights for the South African market.</span></li>\n<li><span style=\"font-size: 10pt\">Translate Fido’s brand and brand elements into localised go-to-market plans and strategies for South Africa, ensuring every customer touchpoint feels local, credible, and clear.</span></li>\n<li><span style=\"font-size: 10pt\">Devise innovative growth strategies suited to the South African market and align the company around the brand’s direction, choices, and tactics locally.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Campaigns, Content &amp; Social Media</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Manage end-to-end marketing efforts across digital, field, PR, blog, social, and email channels.</span></li>\n<li><span style=\"font-size: 10pt\">Own Fido’s South African social media presence across platforms.</span></li>\n<li><span style=\"font-size: 10pt\">Lead creative development to motivate the target audience to take action and support content creation across blogs, social media, and campaigns by briefing writers and designers, editing, publishing, and ensuring strong audience engagement.</span></li>\n<li><span style=\"font-size: 10pt\">Plan and ship content across blog, social, and email channels in collaboration with the broader Group Marketing team.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Events &amp; Field Marketing</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Plan and execute physical and virtual events to drive brand visibility, customer acquisition, and community engagement, including logistics, vendor management, on-site execution, and post-event measurement.</span></li>\n<li><span style=\"font-size: 10pt\">Own field and event marketing initiatives that position Fido in front of customers, partners, and communities.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Partnerships, PR &amp; Ecosystem Growth</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Build and manage relationships with South African finance and fintech media, creative agencies, community organisations, employers, and fintech ecosystem players to strengthen brand visibility and customer acquisition.</span></li>\n<li><span style=\"font-size: 10pt\">Identify and execute strategic marketing partnerships that position Fido in front of the right audiences in a cost effective manner.</span></li>\n<li><span style=\"font-size: 10pt\">Support PR efforts and strengthen relationships with finance and fintech press to increase local brand visibility.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Reporting, Performance &amp; Budget Management</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Measure and report on marketing campaign performance, ROI, KPIs, CAC, brand health, event performance, and overall budget spend to leadership.</span></li>\n<li><span style=\"font-size: 10pt\">Own and manage the South African marketing budget and use data-driven insights to improve marketing effectiveness and business outcomes.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Requirements</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Up to date with AI tools and fluent in using them to work faster and scale.</span></li>\n<li><span style=\"font-size: 10pt\">5+ years in marketing, with at least 2 years owning meaningful budget and outcomes</span></li>\n<li><span style=\"font-size: 10pt\">A track record running events end-to-end: sourcing, contracts, execution, measurement</span></li>\n<li><span style=\"font-size: 10pt\">Experience working with or managing creative and media agencies</span></li>\n<li><span style=\"font-size: 10pt\">Confidence in reading data and using it to make the right business decisions</span></li>\n<li><span style=\"font-size: 10pt\">At least 3 years of experience in B2C mobile app marketing</span></li>\n<li><span style=\"font-size: 10pt\">Proven experience in content creation, creative strategy, and implementation</span></li>\n<li><span style=\"font-size: 10pt\">Experience in identifying target audiences and devising effective campaigns</span></li>\n<li><span style=\"font-size: 10pt\">Excellent understanding of the full marketing mix</span></li>\n<li><span style=\"font-size: 10pt\">Strong analytical skills paired with a creative mind</span></li>\n<li><span style=\"font-size: 10pt\">Familiarity with the South African consumer credit landscape an advantage</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">What We Offer:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Exciting opportunity to be part of a fast-growing fintech company.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Competitive compensation and comprehensive benefits package.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Exposure to innovative tools and cutting-edge technology.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Collaborative and creative work environment.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Opportunities for career growth and professional development.</span></li>\n</ul>",
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