Manager, Activation

Manager, Activation Responsibilities: · Have working knowledge of Local TV, Radio, Network Radio and Digital Audio. · Work with Strategy team to understand goals, address client needs, and communicate results and insights as needed. · Working side-by-side with Director to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective. · Support the buying and execution process across Digital Direct and Terrestrial channels, partnering with leadership on negotiations. · Overseeing and managing the media campaign stewardship process, including performance reporting, system-entry, direct billing, and reconciliation process. · Analyze campaign performance and translate data into clear insights and actionable optimizations. · Maintain accurate reporting for client-savings and client budgets. · Act as a key contributor in investment discussions, providing informed recommendations based on performance, marketplace trends, and campaign learnings. · Develop and maintain strong relationships with station representatives, management and owners to ensure GEICO receive top-level attention. · As requested, collaborate with media partners to develop strategic opportunities that enhance Local Investment efforts. · Develop and support successful partnerships with Orion partners that can enhance GEICOs' local investment. · Create and maintain strong relationships with internal and external teams. · Ensure proper post-buy analyses are prepared and shared with Director. · Maintain current knowledge of marketplace conditions and economic indicators that impact local channels. Qualifications: · Fluent user of Microsoft Office – specifically Excel, PowerPoint, and Word. · Must have advanced knowledge of using Prisma and Media Ocean. · Working knowledge of third-party ad serving and measurement platforms (e.g. DCM, IAS), including tagging, tracking, and performance verification. · Strong knowledge of media math formulas and concepts. · Experience juggling multiple work priorities · Detail-oriented, organized, good follow through, able to multi-task, and work well under tight deadlines. · Experience working across several media channels and a curiosity in emerging media platforms · Experience working with large data sets and understanding of methodologies for evaluating data · Ability to effectively manage costs while exceeding performance and viewability goals. · Excellent presentation and communication skills. · Demonstrates strong written and verbal communication skills, along with excellent listening abilities. · Thrives in a collaborative, team-oriented environment. · Conveys thoughts, ideas, feelings, and decisions in a clear, concise, and appropriate manner. · Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally centric teams. Salary Range $85,000 — $95,000 USD

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