Regional Marketing Manager, AMENA

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    "datePosted": "2026-04-28",
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    "description": "<p><span style=\"font-weight: bold\">Reports to</span></p>\n<p><br><br></p>\n<p><br>Senior Marketing Director, AMENA</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Position Objective</span></p>\n<p><br><br></p>\n\n\n\n<ul>\n<li>Deliver financial targets- net sales target, EBITA and SOM targets for the assigned brand/s across the AMENA region.</li>\n<li><span style=\"font-size: 12pt\">Support the development and execution of brand plans to meet the growth and financial targets for the signed portfolio.</span></li>\n<li>Ensure a consumer-centric mindset is at the forefront of all brand activity, with the identification and development of compelling consumer insights.</li>\n<li>Partner with markets to help deliver optimal marketing ROI on A&amp;P investments and resources and oversee the development of regional assets for multi-market adoption. Ensure all brand activations are executed and managed in compliance with relevant regulations and corporate policies. Support agency briefings and comms presentations as required by markets.</li>\n<li>Lead the regional digital marketing strategy, execution and evaluation with the intent to optimize brand assets.</li>\n<li>Champion the adoption of AI-powered tools across Marketing workflows -from content creation and trend analysis to performance optimization and reporting.</li>\n<li>Leverage appropriate platform analytics to evaluate and validate digital marketing performance.</li>\n<li>Partner with cross-functional groups to ensure that there is consistency of professional business strategies and regulatory compliance of all advertising and promotional materials.</li>\n<li>Lead, direct and control marketing policies, programs and activities ensuring that they comply with marketing codes, regulations and standards to protect the company’s reputation.</li>\n<li>Monitor, analyze and evaluate market trends and competitor activity to identify market opportunities, adjust marketing strategy and plans to meet changing markets and competitive conditions.</li>\n<li>Identify and evaluate portfolio gaps and comply with the iGate process requirements. This includes supporting the innovation milestones, launch evaluation and analysis of global/regional NPD initiatives. Develop launch strategies as appropriate.</li>\n<li>Develop HCP Marketing plans that drive brand superiority by partnering with Medical Affairs and market HCP teams.</li>\n<li>Lead best practice learnings and training programs to improve in-market digital and eCommerce capabilities.</li>\n<li>In collaboration with Commercial Excellence, drive optimal revenue growth management (RGM) through the alignment of pricing guidelines and a clear portfolio strategy.</li>\n</ul>\n\n\n\n<p><br></p>\n<p><span style=\"font-weight: bold\">Position Requirements</span></p>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">Knowledge and Skills</span></p>\n<ul>\n<li>A strong consumer centric mindset, preferably with 10+ years of proven success in brand management and development preferably from the Consumer Health Industries with at least 5+ years in a regional or multi-market role</li>\n<li>Hands on experience in managing OTC brands particularly in URT category is strongly preferred.</li>\n<li>Strong brand advertising and promotion experience, specifically in Digital marketing and eCommerce strategy, execution and evaluation.</li>\n<li>Experienced in developing and managing HCP-related programs.</li>\n<li>A strategic thinker with financial acumen who is able to contribute effectively to brand planning and</li>\n<li>Able to collaborate and work with a diverse range of stakeholders across the</li>\n<li>Excellent communication skills (verbal and written)</li>\n<li>Strong analytical skills to support the identification and development of growth opportunities and optimization of brand strategies</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Personal Attributes</span></p>\n<ul>\n<li>A self-starter who is flexible and willing to roll up his/her sleeves to get the job done</li>\n<li>A team player who is able to influence and work well with all stakeholders across different</li>\n<li>Pragmatic, creative and able to work in a fast-paced environment and deal with</li>\n<li>Ability to multi-task, work independently with attention to</li>\n<li>Strategic agility and analytical thinking, with numerical reasoning</li>\n<li>Exhibits high learning agility and sound judgment in recommending effective courses of action.</li>\n<li>Strongly results oriented with a demonstrable record of</li>\n<li>Excellent interpersonal and communication skills</li>\n<li>When faced with a problem, find constructive solutions</li>\n<li>Acts with integrity and is trustworthy</li>\n</ul>\n<p><br></p>",
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