Marketing Director

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    "location": {
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    "description": "<p><span style=\"font-weight: bold\">Who we are:</span><span> </span>Capita is a fast-growing RIA firm. We focus on building long-lasting relationships with individuals, families, and business owners through comprehensive financial planning. We are growing quickly, and we need your talents and energy at our firm!</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Job:<span> </span></span>Full-time, Monday – Friday, 9:00 am - 5:00 pm. </p>\n<p><span style=\"font-weight: bold\">Location:<span> </span></span>Draper, UT<br></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Job Overview:</span><br></p>\n<p>The Marketing Director leads the marketing department and is responsible for developing and executing the overall marketing strategy to drive business growth, brand awareness, and advisor engagement. <span style=\"font-size: 12pt\">This role sets the vision, direction, and execution standards across all marketing functions, overseeing campaigns, events, digital, and internal marketing initiatives, while managing and mentoring a team of five marketing professionals with anticipated team growth.</span> The ideal candidate is a visionary, strategic, and hands-on leader who proactively develops original ideas, programs, and initiatives to continuously advance and evolve the company’s marketing efforts in alignment with company goals and advisor needs.<br></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Duties and Responsibilities</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Develop and execute comprehensive marketing strategies aligned with company objectives and long-term growth goals.</span></li>\n<li><span style=\"font-size: 12pt\">Oversee and take full ownership of the marketing department and its team, including performance management, organizational structure, processes, strategic direction, and providing mentorship, coaching, and performance oversight.  </span></li>\n<li><span style=\"font-size: 12pt\">Establish marketing priorities, timelines, staffing needs, and budgets; ensure projects are delivered on time and within scope.</span></li>\n<li><span style=\"font-size: 12pt\">Develop and introduce innovative and forward-thinking marketing ideas and initiatives designed to strengthen brand presence, advisor engagement, and business growth.</span></li>\n<li><span style=\"font-size: 12pt\">Continuously evaluate marketing trends, tools, and industry best practices to drive strategic evolution.</span></li>\n<li><span style=\"font-size: 12pt\">Collaborate with executive leadership to support company positioning, expansion opportunities, and organizational initiatives.</span><br></li>\n<li><span style=\"font-size: 12pt\">Work closely and collaboratively with all members of the executive leadership team to develop, align, and execute company-wide strategic initiatives.</span><br><br></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Campaigns &amp; Communications</span></p>\n<ul>\n<li><span style=\"color: inherit; font-size: 12pt\">Oversee the planning, execution, and performance of marketing campaigns across digital, print, email, and social platforms.</span></li>\n<li><span style=\"color: inherit; font-size: 12pt\">Ensure consistent branding, messaging, and tone across all marketing materials and channels.</span></li>\n<li><span style=\"font-size: 12pt\">Analyze campaign performance and adjust strategies based on data, results, and business objectives.</span><br><br></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Events &amp; Advisor Support</span></p>\n<ul>\n<li><span style=\"color: inherit; font-size: 12pt\">Lead the planning and execution of company events, including internal events, advisor events, conferences, and client-facing initiatives.</span></li>\n<li><span style=\"font-size: 12pt\">Oversee advisor marketing support, including event coordination, marketing materials, communications, and campaign execution.</span></li>\n<li><span style=\"font-size: 12pt\">Ensure events align with brand standards, marketing strategy, and business objectives.</span><br><br></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Digital &amp; Website Oversight</span></p>\n<ul>\n<li><span style=\"color: inherit; font-size: 12pt\">Provide oversight and strategic direction for the company website, ensuring content is accurate, current, and aligned with marketing goals.</span></li>\n<li><span style=\"font-size: 12pt\">Coordinate with internal team members and external vendors on website updates, SEO strategy, and digital marketing improvements.</span></li>\n<li><span style=\"font-size: 12pt\">Ensure digital platforms effectively support lead generation, advisor engagement, and brand visibility.</span><br><br></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Operations &amp; Cross-Functional Collaboration</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Maintain marketing documentation, departmental processes, and workflows to ensure operational efficiency and consistency.</span></li>\n<li><span style=\"font-size: 12pt\">Partner with other departments (HR, Operations, Leadership, Sales, and Advisor Support) to support internal communications and company initiatives.</span></li>\n<li><span style=\"color: inherit; font-size: 12pt\">Manage vendor relationships and external marketing partners as needed.</span></li>\n<li><span style=\"font-size: 12pt\">Oversee departmental performance metrics, reporting, and continuous improvement initiatives.</span><br><br></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Required Skills and Abilities</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Strong leadership and people-management skills with the ability to inspire and develop team members.</span></li>\n<li><span style=\"font-size: 12pt\">Demonstrated ability to lead and operate an entire department while maintaining strategic and operational oversight.</span></li>\n<li><span style=\"color: inherit; font-size: 12pt\">Proven experience in campaign planning, execution, and performance tracking.</span></li>\n<li><span style=\"font-size: 12pt\">Visionary and innovative mindset with the ability to proactively generate and implement new marketing ideas and strategies.</span></li>\n<li><span style=\"font-size: 12pt\">Highly organized with the ability to manage multiple projects, priorities, and deadlines.</span><br></li>\n<li><span style=\"color: inherit; font-size: 12pt\">Excellent verbal and written communication skills.</span></li>\n<li><span style=\"color: inherit; font-size: 12pt\">Strong analytical and problem-solving abilities.</span></li>\n<li><span style=\"color: inherit; font-size: 12pt\">Experience with event planning and execution.</span></li>\n<li><span style=\"color: inherit; font-size: 12pt\">Proficiency with Microsoft Office Suite and marketing-related tools or platforms.</span></li>\n<li><span style=\"font-size: 12pt\">Ability to balance high-level strategic planning with hands-on execution and team leadership.</span><br><br></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Education and Experience</span></p>\n<ul>\n<li><span style=\"color: inherit; font-size: 12pt\">Bachelor’s degree in Marketing, Communications, Business, or a related field required.</span></li>\n<li><span style=\"font-size: 12pt\">5–8 years of progressive marketing experience, including senior leadership experience running or overseeing a marketing department and managing teams.</span></li>\n<li><span style=\"color: inherit; font-size: 12pt\">Experience working in a mid-sized organization preferred.</span></li>\n<li><span style=\"color: inherit; font-size: 12pt\">Experience supporting advisors, sales teams, or professional services organizations is a plus.</span></li>\n</ul>\n<p><br></p>\n<p>We offer competitive pay and a great opportunity for learning and growth. Our benefits include medical, dental, and vision with a generous company contribution and match to a qualified HSA. Basic life, AD&amp;D, and Long Term Disability all paid by Capita! 401k plan with company match after 6 months of employment. Paid time off and 12 paid holidays!</p>\n<p><br></p>\n<p><em>The safety and security of our employees and our clients is top priority. All offers of employment at Capita Financial are contingent upon a clear</em></p>\n<p><em>background check.</em></p>",
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