Sr. Manager, AMER Luxury & Lifestyle Commercial Marketing

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    "ShortDescriptionStr": "Lead marketing strategy, development and execution in support of the Americas L&L estate, driving measurable commercial performance. Strategically lead initiatives and enable effective cross-functional partnerships that drive performance to support the marketing vision and overall company objectives. Role works closely with L&L Commercial partners and delivers marketing campaign support, content strategy, R&B marketing.\n\n",
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    "ExternalDescriptionStr": "<p><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Lead marketing strategy, development and execution in support of the Americas L&amp;L estate, driving measurable commercial performance. Strategically lead initiatives and enable effective cross-functional partnerships that drive performance to support the marketing vision and overall company objectives.&nbsp;Role works closely with L&amp;L Commercial partners and delivers marketing campaign support, content strategy, R&amp;B marketing.</span></span></p><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Your day to day</span></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Develop and implement marketing plan laying the foundation of&nbsp;assigned&nbsp;initiatives and building into overall IHG marketing&nbsp;strategy&nbsp;and plan.&nbsp;</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Independently lead strategic planning, activation, project management, implementation,&nbsp;evaluation and socialization of assigned marketing initiatives, including L&amp;L Commercial Marketing and content based marketing.&nbsp;</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Serve as marketing lead working in close partnership with business partners and in-region marketing teams.&nbsp;This includes activation of marketing solutions to drive short and long-term performance.&nbsp;&nbsp;</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Identify strategic objectives and then drive the corresponding tactical initiatives to achieve those objectives.&nbsp; &nbsp;</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Develop and&nbsp;maintain&nbsp;excellent working&nbsp;relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies.&nbsp;</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Develop annual goals and initiative-level goals and monitor progress – including financial implications – while proactively enabling enhancements and optimizations to course-correct as needed.</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Review and analyze market and industry data to understand current trends.</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Maintain strong marketing acumen across owned, earned, paid channels (including AI).</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Own and manage marketing budget, ensuring effectively allocating funds and conducting budget audits in partnership with business financial partners.&nbsp;</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Effectively communicate initiatives to team, marketing organization, and cross-functional business partners.&nbsp;</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Lead, coach, and develop marketing team members providing clear direction, prioritization, and performance management.</span></span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">What we need from you</span></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Bachelor's or Master’s degree in Marketing, Hospitality, or a relevant field of work or an equivalent combination of education and work-related experience.</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">6 to 10 years progressive work-related experience in marketing and/or hotel operations, with demonstrated proficiency in multiple disciplines/processes related to the position, including experience working within a franchise organization and specifically working with/influencing franchisees.</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Demonstrated knowledge and ability to develop and lead marketing strategies, marketing planning, and showcase critical and analytical thinking skills</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Demonstrated organization and management development, including demonstrated ability to think strategically and develop/implement organizational initiatives.</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Demonstrated experience in bringing large-scale, complex, cross-functional marketing initiatives to life.</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Demonstrated project management experience in organizing, planning and executing large-scale projects from conception through implementation. This role requires a high level of both impact and influence skills and project management skills.</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff. Ability to influence across all levels including senior management.&nbsp; Must be able to present and defend a point of view clearly and articulately, react appropriately to unexpected reactions, etc.&nbsp;</span></span></li><li><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Demonstrated ability to develop consumer understanding based on research and existing trends.</span></span></li></ul><p>&nbsp;</p><p style=\"line-height: normal; margin-left: 0.5in;\"><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt;\">&nbsp;</span></span></p><p style=\"line-height: normal;\"><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt;\">Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office.&nbsp;</span></span><span style=\"font-size: 12pt;\"> </span><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt;\">This expectation may be adjusted to evolve with the changing needs of the business.&nbsp;</span></span></p><p style=\"line-height: normal;\"><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt;\">The salary range for this role is $120,000.00 to $145,000.00. This role is also eligible for bonus pay.&nbsp;</span></span><span style=\"font-size: 12pt;\"> </span><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt;\">We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.&nbsp;</span></span></p><p style=\"line-height: normal;\">&nbsp;</p><p style=\"line-height: normal;\">#LI-AA5</p><p>&nbsp;</p>",
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    "OrganizationDescriptionStr": "<p class=\"MsoNormal\"><b>Who we are</b></p>\n<p class=\"MsoNormal\"></p>\n<p class=\"MsoNormal\" style=\"margin-bottom:0in;\">At IHG Hotels &amp; Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.</p>\n<p class=\"MsoNormal\" style=\"margin-bottom:0in;\"><br/></p>\n<p class=\"MsoNormal\" style=\"margin-bottom:0in;\">Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests &amp; owners love.</p>\n<p class=\"MsoNormal\" style=\"margin-bottom:0in;\"><br/></p>\n<p class=\"MsoNormal\" style=\"margin-bottom:0in;\">We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.</p>\n<p class=\"MsoNormal\" style=\"margin-bottom:0in;\"><br/></p>\n<p class=\"MsoNormal\" style=\"margin-bottom:0in;\">We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.</p>\n<p class=\"MsoNormal\" style=\"margin-bottom:0in;\"><br/></p>\n<p class=\"MsoNormal\" style=\"margin-bottom:0in;\">Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels &amp; Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws.&nbsp; We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.</p>",
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