Lead, Community & Social

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar! Our Community Management department is growing, and we’re looking for a Lead, Community & Social to join our team! We need an engaging, self-starting individual who stays on top of the latest trends and emerging social platforms. This role will involve working alongside a team of Community and Social Managers, helping to establish processes, and working towards goals to ensure smooth collaboration with cross-functional teams and external clients. A strong community management and strategic background is essential, as well as a passion for working in a fast-paced, ever-evolving space. What You'll Do Here: Work cross functionally with the Content and Creative team to develop community management strategies and creative ideation for Viral Nation’s top tier brands Supervise dedicated Community Managers and assist with planning of daily posts, monitoring analytics, and maintaining accounts on key social media channels (Facebook, Instagram, Twitter, TikTok, YouTube, etc.) Act as a strategic community manager, taking lead on top priority accounts and mentor to colleagues across the social & community management team Oversee the development and management of content calendars for dedicated accounts and provide recommendations to enhance content, copy and identify agile moments Assist in development of Community Management Playbooks for new and current clients, outlining best practices for proactive & reactive community management as well as crisis comms Provide guidance and direction to Community Management team on innovative tactics to build community and engagement through best practices on social platforms Present analytics feedback and insights gained from social media marketing to help evolve strategies in a timely fashion Work in collaboration with the Content, Creative and Accounts divisions to ensure processes and protocols are followed and enhanced Act as the Social Media expert at Viral Nation, keeping the team up-to-date with changes in the ecosystem, current best practices and trends What You'll Need To Have: Minimum of five (5) years of professional experience with Instagram, Facebook,TikTok, YouTube, Twitter, LinkedIn, etc. Proficiency with social media management and analytical tools (Sprout Social, Hootsuite, Sprinklr, etc.) Must have a university degree, or college diploma, in a relevant field such as marketing, business, public relations, communications, and/or have equivalent work experience. Must have professionally managed Social Media for brands Experience growing brands on social media through strategic community management This role has an annual salary range of $85,000 to $100,000 CAD . This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us. Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria. Compensation Philosophy: At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels. Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact. AI in Recruitment: Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews. DEI Commitment: Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

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