FUTURE (Full-time) Brand Expert - Jackson, MS

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    "datePosted": "2026-05-19",
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    "description": "<p><span style=\"font-family: helvetica; font-size: 14pt; font-weight: bold\">Nature of the position </span></p>\n<p><span style=\"font-family: helvetica; font-size: 14pt\">The Brand Expert position is a highly interactive, performance-based role dedicated to promoting, educating, and driving product conversions under the supervision of the Area Manager. This full-time position requires a flexible and evolving schedule that adapts to consumer traffic and event demands. Brand Experts operate across dynamic retail environments — including mobile trailers, indirect retail partners, on-site set-ups throughout the area while being responsible for delivering exceptional product knowledge and creating meaningful consumer connections that convert interest into sales. This role blends traditional retail selling and brand representation, requiring confidence, professionalism, and the ability to drive performance in fast-paced settings.</span></p>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 14pt; font-weight: bold\">Main missions and purposes of the position </span></p>\n<p><span style=\"font-family: helvetica; font-size: 14pt\">A Brand Expert builds the image of our smoke-free brand. Brand Experts inspire Legal Age Smokers and Nicotine users and discuss the differences and benefits of using a smoke-free alternative. Brand Experts will operate in dynamic locations and local city events network and will be responsible for facilitating legal age smokers and nicotine users, who would otherwise continue to smoke, to convert to a smoke-free alternative by explaining its purpose, matching its benefits to their needs. Overall, Brand Experts act as key contributors to the smoke-free future we’re working towards. The core function of this role is to introduce Legal Age Smokers and Nicotine Users to our smoke-free product who otherwise choose not to quit following all guidelines as this is a critical step in converting Legal Age Smokers and Nicotine Users by working with them 1:1 providing an exceptional consumer experience.</span></p>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 14pt; font-weight: bold\">Complexities of the position </span></p>\n<p><span style=\"font-family: helvetica; font-size: 14pt\">Multi-level communications.</span></p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 14pt\"> Strong brand knowledge with the ability to demonstrate product demos, answer questions, and make recommendations that meet customer’s needs.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Deliver high-touch retail experience, including authentic greetings, discovering needs, offering education and product recommendations, and closing sales.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Execute retail operations, including accurate sales transactions, order processing, inventory management, and managing consumer payment information.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Demonstrate excellent service and develop strong customer relationships in a retail, hospitality, or customer-focused environment. </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Educate customers on brand values, product features, and benefits. </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Stay informed on product knowledge, promotions, and visual standards. </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Submitting end of shift detail reports to leadership daily </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Manage your daily performance expectations with an opportunity to earn performance-based incentives by achieving KPIs</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 14pt; font-weight: bold\">Position Profile The Brand Expert must know:</span></p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Relevant state, local, and national regulatory and legal guidelines concerning tobacco consumption.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Company guidelines on the marketing of products to Legal Age Nicotine Users. - Effective communication techniques with persuasion skills.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Understanding of logistical operations.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Operational procedures for retail activities including processing payments, stocking product, and maintaining customer payment information appropriately</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 14pt; font-weight: bold\">Skills: </span></p>\n<p><span style=\"font-family: helvetica; font-size: 14pt; font-weight: bold\">Communication Skills </span></p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Ability to clearly and persuasively convey information to customers and stakeholders Confident presentation of how customers can benefit from this product.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Critical Thinking</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Judgment and Decision Making</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Considers the relative costs and benefits of potential actions to choose the most appropriate one. </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Coordination — Adjusts actions in relation to others' actions. </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Time Management — Manages one's own time and the time of others.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Speaking — Talks to others to convey information effectively.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Explanation to help others understand better alternatives.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Reading Comprehension — Understands written sentences and paragraphs in work related documents. </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Service Orientation — Actively looks for ways to help people.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Social Perceptiveness — Is aware of others' reactions and understanding why they react as they do.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">A problem-solving attitude.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Ability to deliver personalized service/communication for each consumer.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Timely in handling escalations while remaining consumer focused.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 14pt; font-weight: bold\">Critical Behaviors:</span></p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Understands and anticipates consumers’ needs and expectations.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Delivers a personalized experience dependent on the consumers’ needs and expectations.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Consistently follows through on commitments and promises. - Aims to deliver best-in-class experiences.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Overcomes obstacles to move forward and helps others to do the same.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Proactively works to find solutions to problems and challenges the status quo.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Demonstrates a strong work ethic</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Works independently and as part of a team to manage workload and ensure all tasks are completed.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Has an open and honest mindset, able to admit mistakes and take responsibility.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Actively accepts and values feedback, using it to improve their capabilities.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Seeks and adapts to change and is not afraid of uncertainty.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Displays confidence and enthusiasm for the product, believing in its importance.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Shares vision of consumer conversion to Smoke Free products and working towards a Smoke Free Future.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Easily establishes contact with consumers and builds strong relationships and trust quickly.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Excellent at managing key stakeholders.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Able to listen effectively and express thoughts clearly and concisely.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Respond to customer needs with empathy.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Eagerly gathers and understands new information by showing interest in the opinions and experiences of others, seeking to put the knowledge gained into practice.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Able to build a work environment of openness and transparency, creating space to deliver.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Demonstrates curiosity and creative thinking to produce ideas to improve consumer experience.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Has a critical mindset, with a proactive viewpoint to find innovative ways to drive success and learn from mistakes.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Views situations from a big picture perspective and makes optimal decisions for consumers based on various sources of information.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 14pt; font-weight: bold\">Preferred Education and Experience:</span></p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Licensed driver with a good driving record </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Bilingual in Spanish is a plus - High School Diploma or equivalent is required.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Experience in brand building activities (Events, Hotel/Restaurant, Nightlife Industry).</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Experience in retail sales, hospitality, customer service, field sales, or brand activations.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Experience in consumer management.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Experience in building &amp; managing relationships with multiple stakeholders</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Ability to travel within select market area.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Ability to travel outside the market area up to ten (10%) percent of time as needed. </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Must be able to lift objects of at least thirty (30) pounds.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 14pt; font-weight: bold\">Technology: </span></p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Point of Sale Technology </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Inventory Software </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">ID Scanner </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Electronic Tablets </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Office suite software </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Microsoft Office including Teams and OneDrive </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Electronic mail software </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">Microsoft Outlook </span></li>\n<li><span style=\"font-family: helvetica; font-size: 14pt\">T-Sheets</span></li>\n</ul>",
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