Vice President of Influencer Marketing

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{
  "id": "522633",
  "job": {
    "id": "528358",
    "division": {
      "id": "8315",
      "name": "HQ"
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    "department": {
      "id": "51292",
      "name": "Brand Marketing  "
    },
    "requisition_id": "FY26_BF48",
    "structure_custom_group_one": {
      "id": "8267",
      "name": "SKIMS",
      "title": "Brand"
    }
  },
  "url": "https://skims.pinpointhq.com/en/postings/41a8795a-e477-485f-b101-8529479dce18",
  "path": "/en/postings/41a8795a-e477-485f-b101-8529479dce18",
  "title": "Vice President of Influencer Marketing",
  "benefits": "<div><!--block--><strong>Benefits and Culture</strong></div><ul><li><!--block-->Up to 100% Company Paid Healthcare (medical, dental, vision)&nbsp;</li><li><!--block-->Kind Body Fertility Benefits&nbsp; &nbsp;</li><li><!--block-->401(k) savings plan with up to 4% match&nbsp;</li><li><!--block-->Unlimited PTO &nbsp;</li><li><!--block-->Full Access to LinkedIn learning&nbsp;</li><li><!--block-->Employee Discounts &nbsp;</li></ul><div><!--block--><strong>Perks (HQ Location)</strong></div><ul><li><!--block-->Free weekly catered lunch at HQ – M/T/W/Th</li><li><!--block-->Dog-Friendly office on a Thursday and Friday</li><li><!--block-->Free Swag Giveaways &nbsp;</li><li><!--block-->Annual Holiday Party&nbsp;</li><li><!--block-->Annual Summer Party &nbsp;</li><li><!--block-->Invitations to pop-ups and other company events &nbsp;</li><li><!--block-->Complimentary daily office snacks and beverages&nbsp;</li></ul><div><!--block-->&nbsp;</div>",
  "location": {
    "id": "45667",
    "city": "Los Angeles",
    "name": "Los Angeles HQ",
    "province": "California",
    "postal_code": "90028"
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  "deadline_at": null,
  "description": "<div><!--block--><br>SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.<br><br></div><div><!--block-->At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.<br><br></div><div><!--block-->As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.<br><br></div><h2><!--block--><strong>About the Role</strong></h2><div><!--block-->We are seeking a visionary and commercially driven VP of Influencer Marketing to lead and scale our influencer strategy globally. This is a senior leadership role for a seasoned marketing executive who understands the creator economy at its deepest level — someone who can build and inspire a high-performing team, forge transformative partnerships, and translate cultural moments into measurable business impact. You will own the influencer channel end-to-end, setting the strategic vision, defining the measurement framework, and ensuring our brand shows up authentically across every platform and audience segment.<br><br></div>",
  "compensation": "$230,000 - $250,000 / year",
  "reporting_to": "Tracy Nguyen Romulus",
  "workplace_type": "onsite",
  "benefits_header": "Benefits, Culture and Perks",
  "employment_type": "full_time",
  "workplace_type_text": "Onsite",
  "compensation_maximum": 250000,
  "compensation_minimum": 230000,
  "compensation_visible": true,
  "employment_type_text": "Full Time",
  "key_responsibilities": "<div><!--block--><strong><br>Strategy &amp; Vision</strong></div><ul><li><!--block-->Define and own the global influencer marketing strategy, aligning it with broader brand, growth, and revenue objectives.</li><li><!--block-->Identify emerging platforms, creator trends, and audience shifts to keep the brand ahead of the cultural curve.</li><li><!--block-->Build a scalable influencer program architecture spanning awareness, consideration, and conversion across all tiers, from nano to mega influencers.</li><li><!--block-->Serve as the internal authority on the creator economy, educating and advising senior stakeholders and the C-suite.<br><br></li></ul><div><!--block--><strong>Team Leadership &amp; Development</strong></div><ul><li><!--block-->Lead, mentor, and grow a team of influencer marketing managers, coordinators, and agency partners.</li><li><!--block-->Foster a high-performance culture built on creativity, accountability, data-fluency, and collaboration.</li><li><!--block-->Set clear team goals, establish performance standards, and ensure consistent career development for direct reports.<br><br></li></ul><div><!--block--><strong>Partnerships &amp; Creator Relations</strong></div><ul><li><!--block-->Cultivate and manage relationships with top-tier creators, talent agencies, and multi-channel networks (MCNs).</li><li><!--block-->Negotiate and close high-value influencer partnerships, ambassador programs, and long-term brand deals.</li><li><!--block-->Build a diverse and inclusive creator roster that authentically represents the brand’s audiences and values.</li><li><!--block-->Oversee the full partnership lifecycle from briefing and contracting through content approval, publishing, and reporting.<br><br></li></ul><div><!--block--><strong>Campaign Execution &amp; Cross-Functional Collaboration</strong></div><ul><li><!--block-->Partner closely with Brand, Performance Marketing, Social, PR, and Product teams to integrate influencer into integrated campaigns.</li><li><!--block-->Ensure seamless execution of influencer activations across product launches, seasonal campaigns, and always-on programming.</li><li><!--block-->Collaborate with legal and compliance teams to ensure all partnerships adhere to FTC guidelines and platform policies.<br><br></li></ul><div><!--block--><strong>Analytics, Measurement &amp; Budget</strong></div><ul><li><!--block-->Own the influencer marketing budget, allocating spend efficiently across channels, tiers, and campaign objectives.</li><li><!--block-->Define KPIs and build robust reporting frameworks to measure reach, engagement, sentiment, EMV, and attributed revenue.</li><li><!--block-->Leverage data and consumer insights to continuously optimize creator selection, content strategy, and campaign performance.</li><li><!--block-->Present results, learnings, and strategic recommendations to executive leadership on a regular basis.<br><br></li></ul>",
  "compensation_currency": "USD",
  "compensation_frequency": "year",
  "skills_knowledge_expertise": "<ul><li><!--block-->10+ years of marketing experience, with at least 5 years focused on influencer or creator marketing at a senior level.</li><li><!--block-->Proven track record of building and scaling influencer programs that drive measurable brand and business outcomes.</li><li><!--block-->Deep knowledge of the creator economy, social platforms (Instagram, TikTok, YouTube, Pinterest, and emerging channels), and influencer tools/platforms.</li><li><!--block-->Exceptional leadership skills with experience managing and developing multi-person marketing teams.</li><li><!--block-->Strong commercial acumen with experience managing multi-million dollar budgets and negotiating complex partnership agreements.</li><li><!--block-->Data-driven mindset with fluency in performance metrics, attribution modeling, and reporting tools.</li><li><!--block-->Outstanding communicator and relationship builder — you can inspire a creator and a CFO in the same afternoon.</li><li><!--block-->Experience in a consumer brand, agency, or high-growth startup environment preferred.</li></ul><div><!--block--><strong>What Success Looks Like</strong></div><div><!--block--><br>In your first 12 months, you will have:</div><ul><li><!--block-->Audited the existing influencer program and delivered a clear, prioritized strategic roadmap.</li><li><!--block-->Built or restructured a high-performing team capable of executing at scale.</li><li><!--block-->Signed a portfolio of meaningful creator partnerships that elevate brand awareness and drive revenue.</li><li><!--block-->Established a measurement framework that gives leadership clear visibility into influencer ROI.</li><li><!--block-->Become a trusted cross-functional partner and the go-to voice on creator strategy across the business.<br><br></li></ul><h2><!--block--><strong>Why Join Us</strong></h2><div><!--block-->This is a rare opportunity to take full ownership of a high-visibility, high-impact function at a company that is serious about the creator economy. You will have the executive mandate, the budget, and the team to build something exceptional. If you are a bold thinker who combines creative instincts with strategic rigor and a genuine love for culture, we want to hear from you.<br><br></div>",
  "key_responsibilities_header": "Key Responsibilities",
  "skills_knowledge_expertise_header": "Skills, Knowledge and Expertise"
}