Senior Growth Marketing Manager

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    "description": "<p><span style=\"color: rgb(0, 0, 0)\">At Ellis Porter, <span style=\"font-weight: bold\"><em>our goal is to improve the immigration experience for employers and individuals so they can thrive in a smaller world</em>.</span> To do this, we've built a team of dedicated immigration professionals (we call ourselves Porters) who believe passionately in the economic and cultural benefits that immigration provides to America<em>, </em>and who excel at providing our clients with <span style=\"font-weight: bold\"><em>refreshingly clear guidance</em>, <em>uniquely creative strategies,</em></span><em> </em>and <span style=\"font-weight: bold\"><em>remarkably responsive service</em>, <em>all with</em> <em>genuine empathy </em></span>and<span style=\"font-weight: bold\"> <em>a personal touch</em>.</span></span></p>\n<p><span style=\"color: rgb(0, 0, 0)\"><br></span></p>\n<p><span style=\"color: rgb(0, 0, 0)\">Immigration law is very complex and full of constant challenges, but the Ellis Porter team loves<span style=\"font-weight: bold\"><em> what we do, and who we do it with</em>,</span> and <span style=\"font-weight: bold\"><em>we find great satisfaction in knowing that our work positively and intimately impacts our clients’ lives and companies</em>.</span></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-weight: bold\"><br></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-weight: bold\"><span style=\"text-decoration: underline\">Our Culture:</span></span></p>\n<p><span style=\"color: rgb(0, 0, 0)\">We're also immensely proud of (and protective of) our culture at Ellis Porter. It's not what you would expect from a typical law firm, <span style=\"font-weight: bold\"><em>because we're not a typical law firm</em>.</span> We take our work seriously, but not ourselves. We don't tolerate drama, and jerks are not allowed. And we’ve built a wonderfully diverse team of Porters who reflect the diversity of the clients we serve.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-weight: bold\">As our team continues to grow, we’ve remained committed to cultivating an inspiring, authentic, comfortable, and flexible work environment where you are respected, encouraged to bring your whole self to work, and challenged to continue your professional growth in the legal immigration field.</span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-weight: bold\"><br></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-weight: bold\"><span style=\"text-decoration: underline\">The Position:</span></span></p>\n<p><span style=\"color: rgb(0, 0, 0)\">As the <span style=\"font-weight: bold\">Senior Growth Marketing Manager</span>, you will serve as Ellis Porter’s first dedicated in-house marketing leader and play a foundational role in shaping our growth marketing function. In this role, you will have the opportunity to create the strategy, systems, and operating model for how marketing drives awareness, inquiries, and client growth across the firm. You will work closely with firm leadership and cross-functional partners to <span>build a scalable, data-informed marketing engine that thoughtfully incorporates AI tools and supports our current growth priorities while laying the foundation for future expansion across audiences.</span></span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0)\">This position is ideal for a hands-on, builder-minded marketer who is excited by the opportunity to own and develop a broad range of growth marketing capabilities, including paid advertising, landing pages, email journeys, tracking and reporting, automation, and marketing operations, while helping define what modern marketing looks like at Ellis Porter.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0)\">This position can be fully remote from any U.S. location, or based in either our <span style=\"font-weight: bold\">Troy, MI</span> or <span style=\"font-weight: bold\">Ann Arbor, MI</span> office as an in-person or hybrid role. Please note - <em>although this role can be remote, all work must be performed within the United States.</em></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-weight: bold\"><br></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-weight: bold\"><span style=\"text-decoration: underline\">What You'll Do:</span></span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0)\">Develop and lead the firm’s growth marketing strategy, decide which channels and campaigns to invest in, with a focus on B2C audience growth, client acquisition, and marketing-generated inquiries.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Manage paid advertising initiatives across major search and social platforms, including emerging channels, covering strategy, execution, optimization, and performance analysis.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Design and implement scalable workflows, automation, and channel strategies that incorporate AI tools where appropriate to expand execution capacity and support data-informed decision-making.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Create, test, and optimize our landing pages and conversion pathways to improve the percentage of marketing traffic that turns into qualified inquiries and clients.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Own marketing automation and follow-up journeys, including email campaigns, retargeting, and other initiatives that guide prospective clients from initial inquiry through retention and conversion.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Manage and build HubSpot marketing workflows, including campaigns, defined metrics reporting, attribution, and dashboard development.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Identify, evaluate, engage, and manage external vendors when needed, while maintaining in-house ownership of strategy, performance, and outcomes.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Monitor and report on key marketing performance indicators, and present results, opportunities, and areas for improvement to leadership.</span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-weight: bold\"><br></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-weight: bold\"><span style=\"text-decoration: underline\">What Skills and Experience You'll Bring:</span></span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0)\">Bachelor's degree in Marketing, Business Administration, or related field.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">5–8+ years of experience in growth marketing, performance marketing, demand generation, or a related field, with experience building marketing infrastructure from the ground up.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Demonstrated experience managing paid acquisition channels and supporting conversion infrastructure, such as landing pages, email automation, tracking, analytics, and reporting.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Strong understanding of B2C marketing strategy and customer acquisition, with interest in or readiness to support future B2B marketing efforts as the firm expands.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Experience working across multiple marketing channels, with deep expertise in at least two areas such as paid media, lifecycle/email marketing, SEO/AEO, or conversion rate optimization.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Genuinely AI-native using AI tools in a practical, workflow-driven way to improve speed, quality, insight generation, and execution capacity.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Experience working in HubSpot or a similar CRM/marketing automation platform, including building workflows, campaigns, dashboards, and reporting from scratch.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Strong analytical, communication, and collaborations skills, including the ability to interpret performance data, identify trends, and present results-oriented recommendations to leadership and cross-functional stakeholders.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Ability to work independently, prioritize effectively, and build structure in a role with broad scope and significant ownership.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">High level of curiosity, resourcefulness, and accountability, with a willingness to test ideas, learn quickly, and build from the ground up.</span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-weight: bold\"><br></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-weight: bold\"><span style=\"text-decoration: underline\">What We'll Provide to You:</span></span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0)\">An opportunity to do challenging and highly rewarding work at a fast-growing firm with an inspiring mission.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">An opportunity to join intelligent, creative, and dedicated immigration professionals who value respectful, collaborative working relationships.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Inclusive firm culture celebrating diverse perspectives, backgrounds, identities, and experiences.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">People-centered workplace policies and flexible work schedules, including remote work opportunities.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Competitive compensation, health/dental/vision/life insurance benefits, a 401(k)-retirement savings plan with employer-matching, and a generous paid-time-off policy.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\">Casual attire and the opportunity to enjoy complimentary international cuisine in the office.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0)\"><span style=\"font-weight: bold\">Does this position, and our culture, seem like a good fit for you? If so, we would love to speak with you about joining the Ellis Porter team!</span> </span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0)\">Ellis Porter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(126, 140, 141); font-size: 10pt\"><span style=\"font-weight: bold\">NON-SOLICITATION STATEMENT: </span></span><span style=\"color: rgb(126, 140, 141); font-size: 10pt\">No agencies please. Ellis Porter (EP) recruits candidates exclusively utilizing our internal Talent Acquisition team. EP does not accept any liability for fees for resumes from recruiters or employment agencies (“Agency”), without a binding, written recruitment agreement between EP and Agency describing the services and specific job openings (“Agreement”). EP may consider any candidate for whom an Agency has submitted an unsolicited resume and explicitly reserves the right to hire those candidate(s) without any financial obligation to the Agency, unless an Agreement is in place. Any email or verbal contacts with any person within EP is inadequate to create a binding agreement. Agencies without an Agreement are requested not to contact any employees of EP with recruiting inquiries or resumes.</span></p>",
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