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    "requisitionDescription": "<div><p data-pasted=\"true\"><strong>POSITION OVERVIEW</strong></p><p>The Marketing Manager is responsible for leading the development and execution of integrated marketing strategies that support business growth, service differentiation, and customer retention. This role translates company strategy&mdash;including service excellence, proactive offerings, and operational scalability&mdash;into clear, compelling market messaging and go-to-market programs.</p><p>Working cross-functionally with Sales, Service Operations, Technical, and Leadership teams, the Marketing Manager owns brand stewardship, demand generation, content strategy, and performance measurement. The role balances strategic planning with hands-on execution and ensures all marketing activities reinforce the company&rsquo;s value proposition and leadership in the industrial services marketplace.</p><p><strong>ROLES AND RESPONSIBILITIES</strong></p><p><strong>Strategic Marketing &amp; Brand Leadership</strong></p><ul style=\"list-style-type: disc;margin-left: -0.25in;\"><li>Develop and execute annual and multi-year marketing plans aligned to corporate growth objectives, service expansion initiatives, and customer experience priorities.</li><li>Own and evolve brand positioning, messaging frameworks, and value propositions across services and customer segments, ensuring consistency across all channels.</li><li>Translate operational and service improvements into differentiated market narratives that clearly communicate customer value.</li></ul><p><strong>Go-to-Market &amp; Demand Generation</strong></p><ul style=\"list-style-type: disc;margin-left: -0.25in;\"><li>Lead integrated marketing campaigns across digital, email, web, social, print, and events to support lead generation, customer retention, and revenue growth.</li><li>Partner closely with Sales and Service teams to support new service offerings, planned maintenance programs, and proactive service models.</li><li>Create and manage marketing calendars, campaign plans, and launch timelines.</li></ul><p><strong>Content, Digital &amp; Communications</strong></p><ul style=\"list-style-type: disc;margin-left: -0.25in;\"><li>Oversee content strategy including blogs, email campaigns, surveys, newsletters, and social media.</li><li>Ensure marketing content reflects deep understanding of customer pain points and regulated industrial environments.</li></ul><p><strong>Events &amp; Industry Engagement</strong></p><ul style=\"list-style-type: disc;margin-left: -0.25in;\"><li>Plan, oversee, and attend trade shows, conferences, webinars, and customer events including messaging, logistics, and post-event follow-up.</li></ul><p><strong>Performance Measurement &amp; Analytics</strong></p><ul style=\"list-style-type: disc;margin-left: -0.25in;\"><li>Define, track, and report on marketing KPIs across digital, print, email, web, and event channels, supported by dashboards and monthly performance reviews.</li><li>Establish clear lead and opportunity tracking with Sales to ensure visibility from campaign execution through revenue impact.</li><li>Own marketing performance metrics supporting service growth, including:</li></ul><ul style=\"list-style-type: disc;\"><li>Qualified leads&nbsp;</li><li>Conversion from lead to opportunity and booked service</li><li>Geographic penetration and utilization trends by region</li><li>Campaign-level ROI tied to adoption</li></ul><ul style=\"list-style-type: disc;margin-left: -0.25in;\"><li>Develop and execute targeted marketing campaigns to accelerate awareness, adoption, and utilization of services in priority markets.</li><li>Partner with Sales and Service Operations to refine messaging, targeting, and channel mix based on performance insights and operational capacity.</li><li>Present actionable recommendations to marketing and commercial leadership to prioritize investments and drive growth initiatives.</li></ul><p><strong>Required Skills</strong></p><ul style=\"list-style-type: disc;margin-left: -0.25in;\"><li>Strong B2B marketing experience, preferably in industrial, technical services, or regulated environments.</li><li>Excellent written and verbal communication skills with ability to simplify complex concepts.</li><li>Experience with CRM systems, specifically Microsoft D365 customer experience, and marketing platforms.</li><li>Advanced Microsoft Office proficiency and familiarity with design tools such as Canva or Adobe InDesign.</li><li>Highly organized, analytical, and comfortable working in a fast-paced, evolving environment.</li></ul><p><strong>Required Education and Experience<br>&nbsp;</strong></p><ul style=\"list-style-type: disc;margin-left: 0in;\"><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field.</li><li>7&ndash;10 years of progressive marketing experience with increasing ownership and accountability.</li><li>Experience supporting B2B sales and service organizations preferred.</li></ul><p><strong>&nbsp;</strong></p><p><strong>Supervisory responsibilities (Yes or No)</strong></p><p>No &ndash; 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