Senior Associate Brand Manager - Blue Bunny

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    "ExternalDescriptionStr": "<p>Wells Enterprises is looking for a strategic &amp; action-oriented Senior Associate Brand Manager to take our Blue Bunny team into their next era of growth. You will be responsible for the day-to-day management of the holistic business. This role requires a self-starter who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross functional team to work together to achieve complex goals.</p>\n<p>Responsibilities Include</p>\n<ul>\n <li><strong>Brand Strategy &amp; Positioning</strong>: Develop, collaborate, and implement brand strategies that grow our presence in frozen desserts.</li>\n <li><strong>New Product Development</strong>: Partner with product managers, R&amp;D, and production experts to identify new products that solve consumer needs while aligning with brand positioning criteria.</li>\n <li><strong>Holistic General Management</strong>: Champion the bottom-line success of the brand, identifying opportunities for improvement and partnering with cross-functional partners to capitalize on their resolution.</li>\n <li><strong>Consumer Insights &amp; Trends</strong>: Strategically conduct &amp; analyze consumer research, market research, and syndicated data analysis to identify trends and inform go-forward plans.</li>\n <li><strong>Marketing Campaigns &amp; Activation</strong>: Lead an integrated agency team to plan &amp; execute marketing campaigns that win the hearts and minds of consumers - including tactics such as digital, social, influencer, and traditional advertising – while ensuring brand consistency across all touchpoints.</li>\n <li><strong>Sales, Retail, and E-Com Support</strong>: Collaborate with demand partners to connect brand and marketing initiatives with the goals and objectives of our customer partners, driving growth for all.</li>\n <li><strong>Performance Tracking &amp; Optimization</strong>: Measure and analyze key performance indicators, leveraging findings to adjust strategies and meet business objectives.</li>\n</ul>",
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    "ExternalQualificationsStr": "<p>Qualifications</p><ul><li>Bachelor’s degree required; MBA preferred.</li><li>2-3 years of relevant experience in brand management or related CPG roles. Preferably in the food &amp; beverage industry.</li><li>Strong understanding of brand building &amp; delivering on consumer needs.</li><li>Proven ability to execute successful marketing campaigns and product launches.</li><li>Demonstrated analytical skills and experience in turning complex data sets into actionable insights.</li><li>Strong leadership &amp; communication skills, as well as the ability to influence and inspire.</li></ul><p>Refreshment is an innovative, high growth category that is an innovation pillar for the Wells organization. Our team operates in a fast-paced work environment that requires a bias for action, an entrepreneurial mindset, and a willingness to ‘be real’ while working together to achieve our common goals. If this sounds like an environment you’ll thrive in, we look forward to hearing from you!</p><p><span style=\"background-color:rgb( 255 , 255 , 255 );color:rgb( 30 , 28 , 28 );font-family:'open sans' , 'arial' , sans-serif;font-size:14.001px\">The base pay range for this position is $104,295 to $146,013 annually.  Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law.  This pay range represents the anticipated salary for this position at this time.</span></p><p>Wells Enterprises is an EEO/AA employer M/F/Vet/Dis</p><p>#LI-Hybrid</p>",
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