Digital Media & Advertising Strategist

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    "description": "<p><span style=\"font-weight: bold\"><span style=\"font-size: 12pt\">Digital Media &amp; Advertising Strategist</span><br></span> <br></p>\n<p><span style=\"font-family: Inter, sans-serif\"><span style=\"font-size: 12pt\">Do you enjoy turning insight into impact and strategy into measurable digital growth? </span><span style=\"font-size: 12pt\">At Certified Angus Beef®, we’re looking for a digital strategist who connects big‑picture thinking with hands-on execution across platforms, partners, and campaigns. I</span><span style=\"font-size: 12pt\">f you thrive on shaping strategy, building and optimizing performance driven campaigns, and using data to sharpen creative ideas, keep reading. In this role, you’ll help define and execute the brand’s digital approach by working closely with creative, communications, web, and marketing teams to develop paid campaigns that expand awareness, deepen engagement, and drive results. One day you might be building or optimizing a paid media campaign for a partner. The next, you’re helping bring a brand initiative to life across social, web, or other digital channels. No two days look the same, and that’s exactly how digital should be.</span></span></p>\n<p> </p>\n<p><span style=\"font-weight: bold\">Ready to make an impact</span><span style=\"font-weight: bold\">? Keep reading to learn about the role’s essential functions, preferred skills, and experiences.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Essential Functions:<span style=\"font-weight: bold\"><br></span></span></p>\n<ul>\n<li><span style=\"text-decoration: underline\">Digital strategy</span>. Recommend and work within the team to set digital strategy across platforms to maximize exposure and engagement for the brand and its partners. Areas include, but are not limited to, social, web, YouTube.</li>\n<li><span style=\"text-decoration: underline\">Digital adverting</span>. Serve as the brand’s digital media strategist and buyer, advising on platforms and campaign development that best align with brand and partner goals. Plan and manage paid digital buys and campaigns. Purchase, build, launch and monitor campaigns, reporting on effectiveness and maximizing the value of campaigns with retail and foodservice partners. Experience is required in Google ads and social platforms.</li>\n<li><span style=\"text-decoration: underline\">Digital analysis.</span> Work with the team to establish benchmarks and metrics for digital campaigns and initiatives within the brand’s digital ecosystem. Evaluate against them and provide strategic direction for paid, owned and shared media. Develop a communication plan for sharing success and status with the marketing and sales team.</li>\n<li><span style=\"text-decoration: underline\">Campaign maximization</span>. Support company marketing events and initiatives with creative digital media plans that help secure and grow loyalist audience, connect company activities with the appropriate channel, message and audience.</li>\n<li><span style=\"text-decoration: underline\">Search and Answer Engine understanding</span>. Work across the team to keep SEO, AEO and GEO at the forefront of digital marketing, advertising and communication efforts.<br></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\">EMPLOYMENT STANDARDS:</span></p>\n<p><span style=\"font-weight: bold\">Education/Experience</span>: Any combination of education and experience that would provide the required skill and knowledge for successful performance would be qualifying. Typical qualifications would be equivalent to:</p>\n<ul>\n<li>Bachelor’s degree in marketing, digital marketing, advertising or a related field, and 3-5 years of experience.</li>\n<li>Minimum of three years of experience in digital advertising<br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Knowledge, Skills, Abilities:<br></span></p>\n<ul>\n<li>Experience with SEO and AEO, website analytics, social media platforms, and able to learn new software and skills quickly</li>\n<li>Experience developing and executing paid media campaigns on major social and digital platforms – preferably for a consumer brand</li>\n<li>Experience working within creative teams with the ability to manage internal relationships as well as agency collaboration on advertising projects</li>\n<li>Solid implementation skills with attention to detail and good with follow up with extended team(s)</li>\n<li>Ability to research, analyze, and draw conclusions about content based on open, click rates and other indicators</li>\n<li>Must be comfortable working under pressure, deadline-oriented, and able to deliver creative, targeted content on or ahead of schedule</li>\n<li>Must be comfortable serving as an expert, and being a consultant on digital advertising platforms, strategies and best practices needed to achieve core goals</li>\n<li>Additive skills: familiarity and work with CRMs to support email marketing strategy. AI experience and heightened curiosity in an ever-evolving digital space.<br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Location:</span><span> </span><em>This in-office position is located in Wooster, Ohio.</em></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Still excited? Here’s what we can offer you.</span></p>\n<p><span style=\"color: rgb(33, 37, 41)\">In addition to enjoying great-tasting beef, we provide employees 10 vacation days and 10 personal days in the first year of employment. Employees also enjoy nine paid holidays and time off to volunteer in the community. We pay 90% of full-time employee health insurance. We also provide dental and vision coverage and an extensive<span> </span></span><a href=\"https://news.certifiedangusbeef.com/certified-angus-beef-brand-earns-healthy-worksite-award/\" target=\"_blank\" rel=\"noopener noreferrer\">wellness program</a><span style=\"color: rgb(33, 37, 41)\">. 401(k) retirement program available. We are an Equal Opportunity Employer.</span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span>More about Certified Angus Beef</span></span></p>\n<p><span>The best-tasting beef starts on sustainable farms and ranches, and our role is to help market that beef to global food distributors and grocery stores, so chefs and home cooks can serve their best meals. While doing that, we stay true to our farm beginnings with staff meals around the table, open-door conversations and neighborly friendships inside our Wooster, Ohio, home and beyond. We challenge each other and push the limits of beef innovation to help our customers thrive, yet fun and celebrations are always cherished. For more than 45 years, we’ve held these traditions close and they’ve helped make us a </span>certified<span> </span><a href=\"https://news.certifiedangusbeef.com/certified-angus-beef-certified-as-great-place-to-work/\" target=\"_blank\" rel=\"noopener noreferrer\">Great Place to Work</a><span style=\"color: rgb(33, 37, 41)\">®</span><span style=\"color: rgb(33, 37, 41)\">.</span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">If this position interests you, apply to join our team today.</span></p>",
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