Home › Companies › D10fa923 90b0 455b Aa60 C6205626cb00 19000101 000003 › Senior Manager, Content Marketing
Senior Manager, Content Marketing
D10fa923 90b0 455b Aa60 C6205626cb00 19000101 000003 · Zionsville, IN, US, Zionsville, IN · Deleted · ADP Workforce Now Recruiting
Job facts
| Field | Value |
|---|---|
| Company | D10fa923 90b0 455b Aa60 C6205626cb00 19000101 000003 |
| Title | Senior Manager, Content Marketing |
| Normalized title | - |
| Department / team | - |
| Location | Zionsville, IN, United States |
| Work model | - |
| Employment type | Full Time |
| Salary | - |
| Status | deleted |
| ATS provider | ADP Workforce Now Recruiting |
| Posted / first seen | 2026-04-23 / 2026-05-31 |
| Changed / last seen | 2026-06-03 / 2026-06-01 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from D10fa923 90b0 455b Aa60 C6205626cb00 19000101 000003. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through ADP Workforce Now Recruiting. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Zionsville. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | D10fa923 90b0 455b Aa60 C6205626cb00 19000101 000003 |
| Source | dec3f751-05fd-4086-913e-9a9af021cb3e |
| ATS provider | ADP Workforce Now Recruiting |
Description
Job Title: Senior Manager, Content Marketing
Reports To : VP of Marketing
FLSA: Exempt
About us:
120Water is a mission-driven SaaS company helping government agencies and utilities protect public health and give communities confidence in their water. Our platform unifies water data in one place, enabling customers to easily manage compliance and streamline everything from sampling to community communication and public transparency.
We power critical initiatives like lead service line inventories, water quality and asset compliance, giving those responsible for water safety the tools they need to operate with clarity, precision, and speed.
At 120Water, we believe water is one of the world’s most important resources—and the work we do directly impacts communities across the country. We’re building a team of people who care deeply about solving complex problems, collaborating across disciplines, and using technology to drive meaningful impact.
A winning candidate will demonstrate 120Water core values:
People First We have empathy for operators, appreciation for regulators, and a priority to serve public health. We treat all with respect, and communicate with clarity, candor and kindness.
Mission Guided
We are committed to delivering pragmatic software solutions that enable us to have an impact at scale. We move with purpose and priority in order to accelerate the mission.
Outcome Driven
We bring a team-first approach to deliver on our commitments to our customers. We strengthen our trusted-advisor status by doing what we say we’ll do.
Your impact: We are looking for a Senior Manager, Content Marketing to own 120Water's content engine. You'll define the strategy, uncover compelling stories, and produce content that educates our market, builds our audience, and converts new customers.
We have a foundation of resources our industry loves, and a strong network of thought leaders. What's missing is the right leader to drive focus, bring new skills, and take things to the next level of quality, innovation, and business impact. The right person will double down on what's working, strengthen what's not, and build a content program that drives real value for a company whose mission matters.
You'll partner closely with subject matter experts, industry advisors, and our Product and Go-To-Market teams. You're a strategist who thinks in terms of pillars, funnels, personas, and distribution, but you're not above writing the blog post yourself. You're a writer who can also use resources across video, audio, and design to make 120Water the most trusted voice in water compliance. You know how to build AI workflows that complement human expertise, quickly scale processes, and improve content quality. As your impact on the business and our customers' success grows, so will your resources.
What you'll do: Content Strategy Define topic pillars that position 120Water as the category leader
Map content to the customer journey across state agency and utility personas
Own the content calendar, aligned to demand gen campaigns, product launches, and industry moments
Develop thought leadership with 120Water team members, customers, and advisors
Help shape corporate communications and the brand narrative
Explore AI-assisted workflows that improve speed and quality without losing the human voice
Employ analytics and set content KPIs tied to business outcomes
Content Execution Write blogs, guides, whitepapers, case studies, and high-production digital content
Produce video content with internal SMEs and external resources
Work with designers to make content visual, interactive, and compelling
Manage and edit freelance writers and contributors for quality and brand consistency
Build relationships with SMEs and advisors to turn their expertise into content competitors can't replicate
Repurpose top content across formats (e.g. whitepaper → blogs, webinar → social clips, case study → one-pagers)
Protect and evolve the 120Water brand voice
Content Promotion Optimize content for campaigns, channels, and formats
Partner across digital, events, PR, and partnerships to extend reach
Evolve how content lives on our website and owned channels, making it interactive, engaging, and easy to find
Make SEO/AEO a real acquisition channel in partnership with the digital marketing team
What you bring: 6+ years in content marketing with a strong B2B portfolio across formats
Proven ability to build and run a content strategy mapped to funnel stages and personas
Exceptional writer and editor who can make complex topics clear, compelling, and human
Experience with and curiosity about AI-assisted workflows
Experience managing freelancers or agencies and holding a high editorial bar
Track record tying content to real results like traffic, engagement, pipeline, revenue
Strong collaborator who can pull insights out of SMEs, product teams, and leadership
Project management chops. You can run multiple workstreams, stakeholders, and deadlines without things falling apart.
Strategic thinker who still likes making things
Comfortable in a well-resourced but high-urgency scale-up
Nice to have: Water, govtech, or regulated infrastructure experience
Creative direction and brand leadership experience
Video production skills (strong visual storytelling instincts are a must)
Experience with HubSpot, Webflow, Canva, Claude and/or similar systems
What success looks like: A documented content strategy with themes that support the mission, brand, product marketing, and sales
An editorial process that meets needs across business functions, getting the right content to the right audience at the right time
A content calendar mapped to funnel, personas, and campaigns
Growing organic traffic, subscribers, and engagement
Content that measurably contributes to pipeline and bookings
Increasing share of voice: 120Water recognized as the authority on water compliance
Smooth content operations: consistent cadence, strong freelancer bench, clear standards
Video and compelling visual design as regular parts of the mix
Engaging media and digital content experiences that inspire audience engagement
A pipeline of expert-driven content powered by strong SME relationships
Full job record
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| Source ID | dec3f751-05fd-4086-913e-9a9af021cb3e |
| Board ID | dec3f751-05fd-4086-913e-9a9af021cb3e |
| Provider | adp_workforcenow |
| Provider Job Key | 644538 |
| Title | Senior Manager, Content Marketing |
| Normalized Title | — |
| Status | deleted |
| Active | no |
| Location Text | Zionsville, IN, US, Zionsville, IN |
| Department | — |
| Team | — |
| Employment Type | full_time |
| Workplace Type | — |
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| Country | United States |
| Region | IN |
| City | Zionsville |
| Salary Raw | — |
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| Source URL | https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=d10fa923-90b0-455b-aa60-c6205626cb00&ccId=19000101_000003&lang=en_US&type=JS&jobId=644538&jwId=9201502124593_1 |
| Apply URL | https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=d10fa923-90b0-455b-aa60-c6205626cb00&ccId=19000101_000003&lang=en_US&type=JS&jobId=644538&jwId=9201502124593_1 |
| First Seen At | 2026-05-31 18:58:23Z |
| Last Seen At | 2026-06-01 09:13:25Z |
| Last Checked At | 2026-06-03 09:14:46Z |
| Last Changed At | 2026-06-03 09:14:46Z |
| Inactive At | 2026-06-03 09:14:46Z |
| Source Posted At | 2026-04-23 17:38:00Z |
| Source Updated At | — |
| Raw Payload Uri | s3://bluework-jobs-prod-raw-590183727216/raw/provider=adp_workforcenow/board=d10fa923-90b0-455b-aa60-c6205626cb00|19000101_000003/date=2026-06-01/2026-06-01T09-13-24-815Z-443ebcbf0ad09f7a247866a3be8c6e332dd3c751d61700fa2267403d74d281c7.json |
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"requisitionDescription": "<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\" data-pasted=\"true\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Job Title:</span><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"> Senior Manager, Content Marketing</span></p><p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Reports To</span><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">: VP of Marketing</span></p><p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">FLSA: </span><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Exempt </span></p><p><br></p><p dir=\"ltr\" style=\"line-height:1.2;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">About us:</span></p><p dir=\"ltr\" style=\"line-height:1.2;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;padding:12pt 0pt 12pt 0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">120Water is a mission-driven SaaS company helping government agencies and utilities protect public health and give communities confidence in their water. Our platform unifies water data in one place, enabling customers to easily manage compliance and streamline everything from sampling to community communication and public transparency.</span></p><p dir=\"ltr\" style=\"line-height:1.2;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We power critical initiatives like lead service line inventories, water quality and asset compliance, giving those responsible for water safety the tools they need to operate with clarity, precision, and speed.</span></p><p dir=\"ltr\" style=\"line-height:1.2;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">At 120Water, we believe water is one of the world’s most important resources—and the work we do directly impacts communities across the country. We’re building a team of people who care deeply about solving complex problems, collaborating across disciplines, and using technology to drive meaningful impact.</span></p><p dir=\"ltr\" style=\"line-height:1.2;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">A winning candidate will demonstrate 120Water core values:</span></p><p dir=\"ltr\" style=\"line-height:1.2;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><br></p><ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\"><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#444444;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><h3 dir=\"ltr\" style=\"line-height:1.2;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">People First </span></h3></li></ul><h3 dir=\"ltr\" style=\"line-height:1.2;margin-left: 36pt;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We have empathy for operators, appreciation for regulators, and a priority to serve public health. We treat all with respect, and communicate with clarity, candor and kindness.</span></h3><p><br></p><ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\"><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Mission Guided</span></p></li></ul><p dir=\"ltr\" style=\"line-height:1.38;margin-left: 36pt;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We are committed to delivering pragmatic software solutions that enable us to have an impact at scale. We move with purpose and priority in order to accelerate the mission.</span></p><p><br></p><ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\"><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Outcome Driven</span></p></li></ul><p dir=\"ltr\" style=\"line-height:1.38;margin-left: 36pt;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We bring a team-first approach to deliver on our commitments to our customers. We strengthen our trusted-advisor status by doing what we say we’ll do.</span></p><h2 dir=\"ltr\" style=\"line-height:1.38;margin-top:18pt;margin-bottom:4pt;\"><span style=\"font-size:17pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Your impact:</span></h2><p dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We are looking for a Senior Manager, Content Marketing to own 120Water's content engine. You'll define the strategy, uncover compelling stories, and produce content that educates our market, builds our audience, and converts new customers.</span></p><p dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We have a foundation of resources our industry loves, and a strong network of thought leaders. What's missing is the right leader to drive focus, bring new skills, and take things to the next level of quality, innovation, and business impact. The right person will double down on what's working, strengthen what's not, and build a content program that drives real value for a company whose mission matters.</span></p><p dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">You'll partner closely with subject matter experts, industry advisors, and our Product and Go-To-Market teams. You're a strategist who thinks in terms of pillars, funnels, personas, and distribution, but you're not above writing the blog post yourself. You're a writer who can also use resources across video, audio, and design to make 120Water the most trusted voice in water compliance. You know how to build AI workflows that complement human expertise, quickly scale processes, and improve content quality. As your impact on the business and our customers' success grows, so will your resources.</span></p><h2 dir=\"ltr\" style=\"line-height:1.38;margin-top:18pt;margin-bottom:4pt;\"><span style=\"font-size:17pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">What you'll do:</span></h2><h3 dir=\"ltr\" style=\"line-height:1.38;margin-top:14pt;margin-bottom:4pt;\"><span style=\"font-size:13pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Content Strategy</span></h3><ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\"><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Define topic pillars that position 120Water as the category leader</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Map content to the customer journey across state agency and utility personas</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Own the content calendar, aligned to demand gen campaigns, product launches, and industry moments</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Develop thought leadership with 120Water team members, customers, and advisors</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Help shape corporate communications and the brand narrative</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Explore AI-assisted workflows that improve speed and quality without losing the human voice</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Employ analytics and set content KPIs tied to business outcomes</span></p></li></ul><h3 dir=\"ltr\" style=\"line-height:1.38;margin-top:14pt;margin-bottom:4pt;\"><span style=\"font-size:13pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Content Execution</span></h3><ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\"><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Write blogs, guides, whitepapers, case studies, and high-production digital content</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Produce video content with internal SMEs and external resources</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Work with designers to make content visual, interactive, and compelling</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Manage and edit freelance writers and contributors for quality and brand consistency</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Build relationships with SMEs and advisors to turn their expertise into content competitors can't replicate</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Repurpose top content across formats (e.g. whitepaper → blogs, webinar → social clips, case study → one-pagers)</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Protect and evolve the 120Water brand voice</span></p></li></ul><h3 dir=\"ltr\" style=\"line-height:1.38;margin-top:14pt;margin-bottom:4pt;\"><span style=\"font-size:13pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Content Promotion</span></h3><ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\"><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Optimize content for campaigns, channels, and formats</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Partner across digital, events, PR, and partnerships to extend reach</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Evolve how content lives on our website and owned channels, making it interactive, engaging, and easy to find</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Make SEO/AEO a real acquisition channel in partnership with the digital marketing team</span></p></li></ul><h2 dir=\"ltr\" style=\"line-height:1.38;margin-top:18pt;margin-bottom:4pt;\"><span style=\"font-size:17pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">What you bring:</span></h2><ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\"><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">6+ years in content marketing with a strong B2B portfolio across formats</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Proven ability to build and run a content strategy mapped to funnel stages and personas</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Exceptional writer and editor who can make complex topics clear, compelling, and human</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Experience with and curiosity about AI-assisted workflows</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Experience managing freelancers or agencies and holding a high editorial bar</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Track record tying content to real results like traffic, engagement, pipeline, revenue</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Strong collaborator who can pull insights out of SMEs, product teams, and leadership</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Project management chops. You can run multiple workstreams, stakeholders, and deadlines without things falling apart.</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Strategic thinker who still likes making things</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Comfortable in a well-resourced but high-urgency scale-up</span></p></li></ul><h2 dir=\"ltr\" style=\"line-height:1.38;margin-top:18pt;margin-bottom:4pt;\"><span style=\"font-size:17pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Nice to have:</span></h2><ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\"><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Water, govtech, or regulated infrastructure experience</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Creative direction and brand leadership experience</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Video production skills (strong visual storytelling instincts are a must)</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Experience with HubSpot, Webflow, Canva, Claude and/or similar systems</span></p></li></ul><h2 dir=\"ltr\" style=\"line-height:1.38;margin-top:18pt;margin-bottom:4pt;\"><span style=\"font-size:17pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">What success looks like:</span></h2><ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\"><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">A documented content strategy with themes that support the mission, brand, product marketing, and sales</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">An editorial process that meets needs across business functions, getting the right content to the right audience at the right time</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">A content calendar mapped to funnel, personas, and campaigns</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Growing organic traffic, subscribers, and engagement</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Content that measurably contributes to pipeline and bookings</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Increasing share of voice: 120Water recognized as the authority on water compliance</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Smooth content operations: consistent cadence, strong freelancer bench, clear standards</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Video and compelling visual design as regular parts of the mix</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Engaging media and digital content experiences that inspire audience engagement</span></p></li><li dir=\"ltr\" style=\"list-style-type:disc;font-size:11pt;font-family: initial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">A pipeline of expert-driven content powered by strong SME relationships</span></p></li></ul>\n",
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