Lifecycle Marketing Manager

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    "description": "<p><span style=\"font-size: 10pt; font-weight: 600\">About Uphold</span></p>\n<p><span style=\"color: rgb(76, 92, 110); font-size: 10pt\">Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking, and investments. Offering Consumer Services, Business Services, and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.</span></p>\n<p><span style=\"color: rgb(76, 92, 110); font-size: 10pt\">Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.</span></p>\n<p><span style=\"color: rgb(76, 92, 110); font-size: 10pt\">To learn more about Uphold, please visit </span><a href=\"https://uphold.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: 10pt\">https://uphold.com</span></a><span style=\"color: rgb(76, 92, 110); font-size: 10pt\">.</span></p>\n<p><span style=\"color: rgb(76, 92, 110); font-size: 10pt\">If this sounds interesting and challenging, we want to hear from you! </span><a href=\"https://uphold.bamboohr.com/jobs/view.php?id=158\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: 10pt\">Apply here</span></a><span style=\"color: rgb(76, 92, 110); font-size: 10pt\">!</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">The Opportunity</span></p>\n<p><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">We are seeking a talented and data-driven </span><span style=\"color: rgb(0, 29, 53); font-size: 10pt; font-weight: bold\">Lifecycle Marketing Manager</span><span style=\"color: rgb(0, 29, 53); font-size: 10pt\"> to help develop and execute the lifecycle engagement strategy for Uphold's Consumer Division. Reporting to the Head of Lifecycle &amp; CRM, this highly impactful role will focus on building and optimizing programs that drive customer retention, increase transaction frequency, and enhance overall customer lifetime value (LTV).</span></p>\n<p><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">The Lifecycle Marketing Manager will work cross-functionally across Marketing, Product, Data Science, Engineering, Regulatory, and Operations to execute scalable, data-informed campaigns that deepen engagement across Uphold's diverse consumer segments.</span></p>\n<p><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">This is a </span><span style=\"color: rgb(0, 29, 53); font-size: 10pt; font-weight: bold\">hybrid role based in New York</span><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">, with an expectation of in-office presence weekly.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Key Responsibilities:</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Contribute to the growth of Uphold's monthly transacting customers and drive sustained customer activity.</span></li>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Increase transaction volume and frequency among existing users.</span></li>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Drive product adoption across Uphold products and features.</span></li>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Improve customer lifetime value (LTV) through targeted retention efforts.</span></li>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Reduce churn and customer dormancy rates.</span></li>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Build and implement re-engagement strategies to activate dormant users.</span></li>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Design and execute customer journeys tailored to different segments.</span></li>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Refine personalization, behavioral triggers, and campaign strategies.</span></li>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Apply a structured approach to customer retention aligned with lifecycle stages and segment value.</span></li>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Contribute to a high-performing, data-driven, and iterative lifecycle marketing team.</span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Key Skills:</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Translate customer data, behavioral trends, and cohort performance into actionable programs.</span></li>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Execute and optimize lifecycle marketing initiatives, reactivation campaigns, and loyalty strategies.</span></li>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Launch and refine behavioral trigger campaigns to drive engagement at key moments.</span></li>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Apply test-and-learn methodologies to optimize performance across the funnel.</span></li>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Collaborate cross-functionally with Product, Marketing, Support, Risk, Compliance, and other key stakeholders.</span></li>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Deliver reporting and insights on customer retention, engagement, and LTV to lifecycle and marketing leadership.</span></li>\n<li><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Monitor and maintain channel health across email, push, SMS, and in-app messaging.</span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Required Qualifications:</span></p>\n<ul>\n<li><span style=\"color: rgb(84, 93, 126); font-size: 10pt\">5+ years of experience in lifecycle marketing, retention, CRM, or campaign management.</span></li>\n<li><span style=\"color: rgb(84, 93, 126); font-size: 10pt\">Demonstrated success executing lifecycle programs that improve retention and engagement.</span></li>\n<li><span style=\"color: rgb(84, 93, 126); font-size: 10pt\">Strong analytical mindset with experience in cohort analysis, segmentation, and experimentation.</span></li>\n<li><span style=\"color: rgb(84, 93, 126); font-size: 10pt\">Skilled at collaborating cross-functionally in dynamic environments.</span></li>\n<li><span style=\"color: rgb(84, 93, 126); font-size: 10pt\">Comfortable working in a fast-paced, results-driven environment.</span></li>\n<li><span style=\"color: rgb(84, 93, 126); font-size: 10pt\">Empathy for users and a passion for building engaging, value-driven experiences.</span></li>\n<li><span style=\"color: rgb(84, 93, 126); font-size: 10pt\">Prior experience in B2C fintech, crypto, trading platforms, or scaled consumer tech is a strong plus but not required.</span></li>\n</ul>\n<p><span style=\"color: rgb(0, 29, 53); font-size: 10pt; font-weight: bold\">Benefits</span></p>\n<p><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Annual bonus program based on individual, team and company performance.</span></p>\n<p><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Home office stipend for a productive setup.</span></p>\n<p><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Generous PTO, healthcare, and employee assistance programs.</span></p>\n<p><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Engaging events and celebrations.</span></p>\n<p><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Well-stocked office kitchen with a foodie culture.</span></p>\n<p><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Join us to grow, innovate, and contribute meaningfully. Be part of our talented team!</span></p>\n<p><span style=\"color: rgb(0, 29, 53); font-size: 10pt\">Visit our careers page for more exciting opportunities, if this role isn’t the perfect fit.</span></p>\n<p><span style=\"font-size: 10pt\">Salary: $120K + Bonus + Benefits </span></p>\n<p><span style=\"font-size: 10pt; font-weight: 600\">EEOC Employer</span></p>\n<p><span style=\"color: rgb(76, 92, 110); font-size: 10pt\">We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us better.</span></p>",
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