Associate Director, CRM & Martech

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  "location": {
    "raw": "New York, NY",
    "city": "New York",
    "region": "NY",
    "country": "United States",
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{
  "lists": [
    {
      "text": "What You'll Do",
      "content": "<div>&nbsp;</div>\n\n<li>Lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth</li>\n<li>\n<p>Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning</p>\n</li>\n<li>\n<p>Build and optimize audience segmentation, lead management, and campaign orchestration across channels</p>\n</li>\n<li>\n<p>Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals</p>\n</li>\n<li>\n<p>Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions</p>\n</li>\n<li>\n<p>Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs</p>\n</li>\n<li>\n<p>Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making</p>\n</li>\n<li>\n<p>Lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working</p>\n</li>\n"
    },
    {
      "text": "Who You Are",
      "content": "<div>\n\n<li>\n<p>You have 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment</p>\n</li>\n<li>\n<p>You have 5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures</p>\n</li>\n<li>\n<p>You are experienced in designing and scaling lifecycle marketing programs that drive measurable business outcomes</p>\n</li>\n<li>\n<p>You have hands on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively</p>\n</li>\n<li>\n<p>You know how to partner cross-functionally with Product, Engineering, Data, and Sales to deliver integrated solutions</p>\n</li>\n<li>\n<p>You are comfortable working with data and analytics, and can translate insights into clear recommendations and actions</p>\n</li>\n<li>\n<p>You have experience with experimentation frameworks and using testing to inform strategy and optimization</p>\n</li>\n<li>\n<p>You have experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness</p>\n</li>\n\n<p>&nbsp;</p>\n</div>"
    },
    {
      "text": "Where You'll Be",
      "content": "<div>\n\n<li>\n<p>We offer you the flexibility to work where you work best! For this role, you can be within the North America region as long as we have<a href=\"https://lifeatspotify.com/being-here/work-from-anywhere\"> a work location.</a>&nbsp;</p>\n</li>\n<li>\n<p>This team operates within the EST time zone for collaboration.</p>\n</li>\n\n</div>"
    }
  ],
  "country": "US",
  "createdAt": 1776774666522,
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  "categories": {
    "team": "Advertising Business Marketing",
    "location": "New York, NY",
    "commitment": "Permanent",
    "department": "Advertising",
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