Sr Product Marketing Manager

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Our 340B Audit &amp; Optimization suite is already creating measurable impact for 95+ enterprise customers, and we’re looking for a Sr Product Marketing Manager to own the release of future solution modules and scale the stories we tell about it.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">This role is equal parts storyteller, strategist, and operator. You’ll create compelling content that fuels our sales, customer success, and demand gen engines, while partnering cross-functionally to help our team and our customers understand the real-world value of our 340B solutions. This role reports to our Head of Marketing and is an owner from day one, with an opportunity to grow as we scale the product marketing function.</span><br><br><b><strong style=\"color:rgb(0,146,139);font-size:18pt;white-space:pre-wrap;\">What You'll Do</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Own product messaging and positioning for Plenful's 340B suite, ensuring Sales, CS, and BDRs always have accurate, resonant messaging tailored to pharmacy directors, compliance officers, and health system operations leaders.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Lead the development of 340B-focused content across the full buyer journey: sales decks, battlecards, 1-pagers, case studies, blog posts, whitepapers, and objection-handling guides.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Drive sales enablement for the 340B solution: developing training materials, hosting regular sales trainings, and maintaining a current, accessible library of GTM assets.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Own customer marketing for 340B: sourcing proof points from CS, developing case studies, and producing expansion-focused content that deepens product adoption and supports retention.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Support partner marketing efforts alongside the Head of Marketing: contributing co-branded content, partner-facing collateral, and joint GTM materials that bring our strategic 340B partnerships to market effectively.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Support product launch communications for 340B feature releases: from internal rollouts and sales training to external-facing content and customer comms.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Partner with BDRs and the ABM Manager on persona-specific messaging and outreach sequences targeting 340B buyers.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Co-own 340B-themed webinar content and narratives with the Head of Marketing, helping craft compelling programming that drives awareness and pipeline.</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(32,150,143);font-size:18pt;white-space:pre-wrap;\">Who You Are</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">4-6 years of experience in B2B marketing, with a focus on product marketing and/or content marketing. Healthtech or pharmacy experience is strongly preferred; familiarity with 340B compliance, pharmacy revenue cycle, or adjacent regulated workflows is a significant plus.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Proven ability to write high-impact product content with a strong instinct for clarity, voice, and buyer empathy. We're looking for someone who writes memorable content meant for humans.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Proficiency in Claude, can speak to proven AI projects that have amplified PMM work, harnessed sales/market insights, and created value for the broader org.&nbsp;</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Experience supporting a sales-led growth motion and partnering closely with GTM teams on training, enablement, and storytelling.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Strong learning agility: you pick up new industries, buyer personas, and technical concepts quickly and can translate them into messaging that resonates. You don't need to know 340B on day one, but you need to be curious, excited, and ultimately become one of the experts.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">A self-starter who thrives in fast-moving environments and knows how to prioritize, execute, and ship quality work on deadline, with limited oversight.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Familiarity with tools like HubSpot and CMS platforms preferred (Plenful.com is built on Webflow).&nbsp;</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Keen to build repeatable, well-documented playbooks as we scale the product marketing function.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Passion for innovation, problem-solving, and a bias toward measurable impact.</span></li></ul><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"color:rgb(32,150,143);font-size:18pt;white-space:pre-wrap;\">Plenful Perks</strong></b></h2><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Great benefits include unlimited PTO, health insurance, meal stipend, health &amp; wellness stipend, team offsites, 401K matching, and stock options</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Join an all-star team with direct access to executive leadership</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);background-color:rgb(255,255,255);font-size:11pt;white-space:pre-wrap;\">Opportunities to further develop and refine your partnership acumen by partnering with our seasoned leaders</span><br><br><br></li></ul>",
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