Performance Creative Strategy Lead (All Genders)

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{
  "id": "2576077",
  "name": "Performance Creative Strategy Lead (All Genders)",
  "office": "Hamburg",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-03-25T10:51:36+00:00",
  "seniority": "experienced",
  "department": "Management",
  "occupation": "general_and_other_business_and_strategic_management",
  "subcompany": "Ahead GmbH",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "YOU & AHEAD",
      "value": "<p style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">At ahead, we’re on a mission to reinvent sweets and snacks without the sugar – making healthier living as easy as enjoying your favourite treat. To get there, we don’t just need better products. We need to tell better stories. Stories that stop thumbs, spark curiosity, shift behaviours and ultimately help millions reduce their sugar intake without feeling restricted.</span></p><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">This is where you come in.</span></p><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">We’re building one of Europe’s most advanced performance creative engines for DTC brands. Your mission is to transform ahead into a creative powerhouse – delivering world-class, high-volume, high-performance video ads for Meta, TikTok and YouTube that educate, entertain and convert. You’ll shape our creative strategy, build creative systems, lead ideation, own testing frameworks, grow talent and – over time – step into the Head of Creative role.</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><br></span>"
    },
    {
      "name": "YOUR TASKS",
      "value": "<ul><li><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Performance Creative Strategy:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Build and own ahead’s full performance creative engine, translating insights, product USPs, and audience psychology into breakthrough ad concepts and storytelling frameworks your team will ship</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Creative Systems & Processes:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Design and implement creative operating systems, pipelines, standards, QA, and documentation. Establish rituals such as creative reviews, retros, testing meetings, and learning loops to enable fast, predictable, and scalable output</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Team Leadership & Development:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Lead, mentor, and grow video editors, designers, and copywriters. Build a culture of ownership, creativity, and performance thinking while preparing the team for future scale (20+ people)</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Creative Concept Development:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Oversee the creation of world-class briefs, scripts, storyboards, and creative territories, delivering high-performing ads that hook, retain, and convert</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Production Oversight & Output:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Translate strategy into executable briefs across founder ads, UGC/creator content, in-house shoots, product demos, and motion graphics. Deliver high-quality output while hitting ambitious volume targets from 30 to 300+ video assets/month</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Direct Response Excellence:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Apply behavioral psychology, attention design, and decision-making insights to creative execution. Collaborate closely with media buyers to shape testing roadmaps, iterate fast, and maximize performance</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Cross-functional Collaboration:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Partner with Performance, Brand, Product, and Retail teams to align messaging, bring market insights, competitor research, and consumer psychology into the creative roadmap, and represent the Creative function at leadership level</span></p></li></ul>"
    },
    {
      "name": "YOUR PROFILE",
      "value": "<ul><li><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Performance Creative Expertise:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> 5-10+ years in performance creative for DTC brands, agencies, or content studios, with proven success scaling video output for Meta, TikTok, and YouTube</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Leadership & People Skills:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Experienced in leading creative teams (copywriters, editors, designers) with strong coaching and mentoring capabilities to set a high bar while motivating teams</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Systematic & Operational Mindset:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Skilled at building creative systems, processes, and frameworks. Able to scale output from chaos to predictable results without sacrificing quality</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Storytelling & Strategy:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Turn complex product insights into emotionally engaging, conversion-driven ads. Deep understanding of hooks, thumbstop, retention, creative testing frameworks, iteration velocity, and performance signals</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">High-output & Execution-Oriented:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Thrive in fast-paced environments, excel in rapid testing cycles, and bring structure, clarity, and momentum to complex projects</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Future Head of Creative:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Ready to take full ownership of the creative organisation as we scale across EU markets. You are visionary enough to inspire and operational enough to execute</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Communication skills:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Confident communicator with the ability to motivate and influence teams in both English and German</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Location</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">: Based in Hamburg or open to relocation</span></p></li></ul>"
    },
    {
      "name": "WHAT MAKES YOUR PROFILE COMPLETE",
      "value": "<ul><li><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You thrive under pressure, turning rapid iteration into predictable, high-performing creative output</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You communicate persuasively, build trust through clarity, and inspire teams to perform at their best</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You take full ownership of creative strategy, execution, and team growth</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You balance creativity, data, and performance thinking to consistently deliver winning campaigns</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You are ready to lead a high-performing team, systemize processes, and set new benchmarks in performance creative</span></p></li></ul>"
    },
    {
      "name": "WHAT WE OFFER",
      "value": "<ul><li><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Build one of Europe’s most advanced performance creative teams from the ground up</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">High autonomy and direct access to founders and leadership</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Fast-scaling environment with ambitious creative goals</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">The opportunity to step into a Head of Performance Creative role based on performance</span></p></li><li><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">A culture defined by ownership, clarity, and excellence</span></p></li></ul>"
    },
    {
      "name": "AND WHY AHEAD?",
      "value": "<span style=\"font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);display:inline;\">Working at ahead is more than just a job - it’s your opportunity to develop as a professional and as a person, while shaping the future of snacking. Our mission is to make low sugar the new standard, and we pour that ambition into every product we create. You’ll become part of a team where international talent, startup drive, real impact, and true ownership come together.</span><br style=\"border:0px solid;margin:0px;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);\"><ul style=\"border:0px solid;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);\"><li style=\"border:0px solid;margin:0px;\"><strong style=\"border:0px solid;margin:0px;font-weight:600;\">Hypergrowth Environment:</strong> If you're looking for greenfield, creative freedom, and real impact, you're in the right place. We're a team that is scaling fast - with purpose</li><li style=\"border:0px solid;margin:0px;\"><strong style=\"border:0px solid;margin:0px;font-weight:600;\">Great Workspace:</strong> A central office in the heart of Hamburg near the Alster, top equipment (MacBook), snacks, drinks, plenty of ahead products - and yes, a ping-pong table. We’re also pet-friendly, so you can always bring your furry friend along</li><li style=\"border:0px solid;margin:0px;\"><strong style=\"border:0px solid;margin:0px;font-weight:600;\">Amazing Team:</strong> Young, international, ambitious - inspiring colleagues who collaborate, support each other, and genuinely enjoy working together</li><li style=\"border:0px solid;margin:0px;\"><strong style=\"border:0px solid;margin:0px;font-weight:600;\">Career Growth:</strong> Develop through cross-functional projects, structured feedback cycles, and a steep learning curve in a dynamic, high growth environment. We offer a fair, attractive salary with role-dependent bonus opportunities</li><li style=\"border:0px solid;margin:0px;\"><strong style=\"border:0px solid;margin:0px;font-weight:600;\">Great Benefits:</strong> Fuel yourself with ahead snacks, drinks, and merch - we’ve got you covered. On top: a €50 monthly allowance to spend as you like - Urban Sports Club, mobility options, or vouchers from your favorite brands (IKEA, MediaMarkt, Lego and more)</li><li style=\"border:0px solid;margin:0px;\"><strong style=\"border:0px solid;margin:0px;font-weight:600;\">Vacation Days:</strong> Enjoy 28 vacation days plus two extra days off on December 24 (Christmas Eve) and December 31 (New Year’s Eve)</li><li style=\"border:0px solid;margin:0px;\"><strong style=\"border:0px solid;margin:0px;font-weight:600;\">Events & Offsites: </strong>Regular after-work hangouts and legendary annual team offsites you won’t forget</li></ul><span style=\"font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);display:inline;\">This role is based in Hamburg, with the flexibility of up to 2 home office days per week and the option to work from abroad for agreed upon periods. If this resonates with you, you can dive into the next steps as outlined below!</span>"
    },
    {
      "name": "YOUR NEXT STEPS WITH US",
      "value": "<p style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Arial, sans-serif;color:#212529;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Let’s get started! Here’s what the application process looks like:</span><span style=\"font-size:10.5pt;font-family:Arial, sans-serif;color:#212529;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><br></span><span style=\"font-size:10.5pt;font-family:Arial, sans-serif;color:#212529;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><br></span><span style=\"font-size:10.5pt;font-family:Arial, sans-serif;color:#212529;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Send us your CV and a few reasons why you want to be a part of ahead.</span></p><ul style=\"margin-top:0;margin-bottom:0;\"><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#212529;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#ffffff;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#212529;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">We will get back to you as soon as possible to schedule an interview.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#212529;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#212529;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">After our initial meetings, you’ll work on a case study to give you a sense of the tasks you’ll be handling.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#212529;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#212529;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Meet our team and the founders, Johannes and Philip, during the interview process and case study presentation.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#212529;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#212529;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">If both sides are happy, you can start as soon as possible!</span></p></li></ul><h2 style=\"line-height:1.38;margin-top:18pt;margin-bottom:4pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Ready to build a creative machine that sets new benchmarks?</span></h2><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">We’d love to meet you!</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><br></span></p>"
    },
    {
      "name": "Disclaimer",
      "value": "<span style=\"font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);display:inline;\">ahead GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.</span>"
    }
  ],
  "occupationCategory": "business_and_strategic_development",
  "recruitingCategory": null
}