Senior Copywriter (Manila)

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    "city": "Manila",
    "region": "Manila",
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    "location": {
      "city": "Manila",
      "state": "Manila",
      "postalCode": "000",
      "addressCountry": "Philippines"
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    "datePosted": "2026-03-13",
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    "description": "<p><span style=\"font-weight: bold\"><span><span>Introduction</span></span></span><span> </span></p>\n<p><span> </span></p>\n<p><span><span>G</span><span>reenpark</span><span>'</span><span>s continued s</span><span>uccess is dependent on </span><span>the </span><span>strength </span><span>and </span><span>depth </span><span>o</span><span>f our valued long-term client relationships</span><span>.</span></span><span> </span></p>\n<p><span> </span></p>\n<p><span><span>Our clients trust us because we deliver </span><span>Brand publishing, SEO Insight</span><span>,</span><br><span>Content Production and Paid Media Campaigns</span><span>,</span><span> with a can-do attitude and the tenacity it takes to make </span><span>great </span><span>work</span><br><span>happen </span><span>-</span><span> and </span><span>great work</span><span> is common goal that fuels us all! </span></span><span> </span></p>\n<p><span> </span></p>\n<p><span><span>Our relationships are proactive and never passive</span><span>,</span><span> we are tireless in our pursuit of knowledge and understanding of our clients' business</span><span>, needs,</span><span> challenges and competitors.</span></span><span> </span></p>\n<p><span> </span></p>\n<p><span><span>Our ambition </span><span>is to be engaged a</span><span>cr</span><span>oss every aspect of our </span><span>Clients'</span><span> business </span><span>where w</span><span>e have the </span><span>expertise</span><br><span>and skills to </span><span>s</span><span>uch an extent that we become indispensable to them.</span></span><span> </span></p>\n<p><span> </span></p>\n<p><span><span>A job description is not a box that you are put in. It is a def</span><span>in</span><span>ition of your core responsibilities. In a co</span><span>m</span><span>pany like ours</span><span>,</span><span> you are encouraged and expected to contribute to many wider issues. </span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>About the Role</span></span></span><span> </span></p>\n<p><span><span>The Senior Copywriter is a </span></span><span style=\"font-weight: bold\"><span><span>strategic and creative storyteller</span></span></span><span><span> responsible for transforming human insight and data-driven learnings into compelling ideas that move people and deliver results. This role serves as a </span></span><span style=\"font-weight: bold\"><span><span>brand guardian</span></span></span><span><span>, ensuring all communication is aligned with brand </span><span>objectives</span><span> while pushing creative boundaries. As a master “</span><span>storyseller</span><span>,” the Senior Copywriter crafts narratives that inspire meaningful connections and drive conversion across platforms.</span></span><span> </span></p>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Key Attributes</span></span></span><span> :<br><br></span></p>\n<p><span style=\"font-weight: bold\"><span><span>A Senior Copywriter Is:</span></span></span><span> </span></p>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span> A Strategic, Creative Thinker</span></span></span><span><br></span><span><span> Able to turn human insights and big data into big, impactful ideas that solve business challenges.</span></span><br></li>\n<li><span style=\"font-weight: bold\"><span><span> A Brand Champion</span></span></span><span><br></span><span><span> Creates inventive solutions that consistently support brand goals and uphold brand voice across all touchpoints.</span></span><br></li>\n<li><span style=\"font-weight: bold\"><span><span> A Master Storyseller</span></span></span><span><br></span><span><span> Capable of crafting narratives that resonate emotionally with audiences while motivating desired actions.</span></span><br></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>A Senior Copywriter Has:</span></span></span><span> </span></p>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span> Sharp Writing &amp; Editing Skills</span></span></span><span><br></span><span><span> Exceptional attention to detail with the ability to produce clear, concise, </span><span>accurate</span><span>, and grammatically sound copy. Strong organizational skills to ensure deliverables are complete and deadlines are met.</span></span><br></li>\n<li><span style=\"font-weight: bold\"><span><span> Curiosity &amp; Creative Imagination</span></span></span><span><br></span><span><span> Naturally inquisitive—able to challenge briefs, uncover insights, and translate marketing strategies into fresh creative solutions.</span></span><br></li>\n<li><span style=\"font-weight: bold\"><span><span> Strong Communication &amp; Presentation Skills</span></span></span><span><br></span><span><span> Understands the language, tone, and cultural nuances of diverse target audiences. Confident in presenting, explaining, and defending ideas persuasively.</span></span><br></li>\n<li><span style=\"font-weight: bold\"><span><span> Leadership &amp; Empathy</span></span></span><span><br></span><span><span> Able to mentor junior writers, collaborate seamlessly within cross-functional teams, and contribute positively to a creative, supportive working environment.</span></span><br></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Key Responsibilities:</span></span></span></p>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span> Develop Ideas &amp; Concepts</span></span></span><span><br></span><span><span> Collaborate with strategists, copywriters, art directors, designers, and social managers to brainstorm, conceptualize, and execute outstanding integrated communication campaigns.</span></span><br></li>\n<li><span style=\"font-weight: bold\"><span><span> Craft High-Impact Copy</span></span></span><span><br></span><span><span> Write persuasive and compelling copy for various audiences across multiple formats, with a strong focus on digital platforms (social media, campaigns, website, video scripts, advertising, etc.).</span></span><br></li>\n<li><span style=\"font-weight: bold\"><span><span> Ensure Creative Excellence</span></span></span><span><br></span><span><span> Maintain </span><span>high standards</span><span> of storytelling, accuracy, and brand alignment in all outputs. Uphold best practices and elevate the quality of deliverables.</span></span><br></li>\n<li><span style=\"font-weight: bold\"><span><span> Lead &amp; Mentor</span></span></span><span><br></span><span><span> Work closely with and report directly to the Head of Copy. Provide guidance and mentorship to junior writers and support in leading creative projects.</span></span><br></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span>Required Skills &amp; Qualifications:</span></span></p>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>5–8 years of professional copywriting experience</span></span></span><span><span>, preferably in an advertising agency, creative studio, or digital marketing environment</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Proven experience developing copy for </span></span><span style=\"font-weight: bold\"><span><span>Luxury</span></span></span><span><span>, </span></span><span style=\"font-weight: bold\"><span><span>Real Estate</span></span></span><span><span>, or </span></span><span style=\"font-weight: bold\"><span><span>Premium Lifestyle</span></span></span><span><span> brands</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong portfolio </span><span>demonstrating</span><span> conceptual thinking, storytelling, and multi-platform campaign work</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Excellent command of English; </span><span>additional</span><span> languages are a plus</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ability to manage multiple deadlines, projects, and stakeholders simultaneously</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Familiarity with social media trends, digital content formats, and performance-driven marketing strategies</span></span><span> </span></li>\n</ul>",
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