Chief Marketing Officer

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          "text": "<p>The CMO is the full owner of the marketing strategy and deliverables. He/she will be managing a team of marketing specialists for all categories and channels.</p><p>Along with the CEO, the CMO is the key point of contact for top management marketing related decisions.</p><p>Eventually, the CMO is responsible for the organisation of marketing activities, the development and delivery of a fully integrated marketing strategy for the business.</p><p> </p><p><strong>What we expect from you</strong></p><ul><li><p>Identify our target and positioning</p></li><li><p>Set marketing objectives, strategy and action plans</p></li><li><p>Define a marketing strategy including online and offline marketing targets in order to boost our reputation, traffic, assortment and sales</p></li><li><p>Analyze KPIs and brand tracker</p></li><li><p>Analyze our positioning vs competitors</p></li><li><p>Manage marketing budget and diversify investments in a strategic way</p></li><li><p>Lead online advertising operations including display, SEM, SEO, community management, email marketing and PR</p></li><li><p>Lead offline advertising operations including TV, Radio,PR and events</p></li><li><p>Manage all communication partners (media agencies, design, production...)</p></li><li><p>Analyze online and offline campaign performances</p></li><li><p>Define a strategy to develop our presence on social networks and deploy action plan</p></li></ul>",
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          "text": "<p>One Stop Halal sells authentic halal products online. We cater to the needs of 8 million halal consumers in the USA. People prefer halal food because it is clean, healthy and humane. Our products include Meat, Grocery, Bakery, Personal Care, Vitamins, etc.</p>",
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