Performance Marketing Manager (Automation Focus) (f/m/d)

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{
  "id": "2599391",
  "name": "Performance Marketing Manager (Automation Focus) (f/m/d)",
  "office": "Berlin",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-04-13T13:42:44+00:00",
  "seniority": "experienced",
  "department": "Squad Marketing & Customer Success",
  "occupation": "general_and_other_marketing_and_product",
  "subcompany": null,
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "Why we are looking for you",
      "value": "<p style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">As our Performance Marketing Manager (m/f/d), you are the bridge between technical innovation and operational excellence, designed to eliminate manual overhead through intelligent automation. The objective is to build a scalable, AI-driven marketing infrastructure that seamlessly integrates data streams and measurably maximizes campaign efficiency. As a process architect, you will ensure the company’s competitive edge within a data-driven market environment. In this role you will directly report to the Director of Demand & Conversion and work in close synergy with interdisciplinary teams.</span></p>"
    },
    {
      "name": "What you can expect",
      "value": "<ul><li style=\"font-style:normal;font-weight:400;text-transform:none;text-decoration:none;list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Marketing Process Architect: You are responsible for the end-to-end automation of our marketing processes. Your goal is to minimize manual operational effort in performance marketing through intelligent workflows.</span></p></li><li style=\"font-style:normal;font-weight:400;text-transform:none;text-decoration:none;list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Strategic Backlog Management: You will conduct deep-dive analyses of our existing marketing landscape, identify inefficiencies, and maintain a prioritized backlog for continuous process optimization.</span></p></li><li style=\"font-style:normal;font-weight:400;text-transform:none;text-decoration:none;list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Roadmap Owner: Working closely with stakeholders, you will develop a technical roadmap for marketing automation and implement it independently—from initial concept to go-live.</span></p></li><li style=\"font-style:normal;font-weight:400;text-transform:none;text-decoration:none;list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Data-Driven Performance: You will link inventory data with first-party user data to build highly personalized, automated campaign workflows that measurably increase our efficiency.</span></p></li><li style=\"font-style:normal;font-weight:400;text-transform:none;text-decoration:none;list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Interface Management: Acting as a \"technical translator,\" you will work closely with BI, IT, and our shareholders to seamlessly integrate marketing tools into our system landscape.</span></p></li><li style=\"font-style:normal;font-weight:400;text-transform:none;text-decoration:none;list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Tech-Stack Evolution: You don't just use existing tools (Scripts, Channel Managers, Product Feeds), but you actively evolve them—specifically by integrating AI-driven processes (LLMs, Agents) for content creation or bid management.</span></p></li><li style=\"font-style:normal;font-weight:400;text-transform:none;text-decoration:none;list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Performance Monitoring & Sparring: You will monitor performance metrics across all channels and proactively derive optimization measures, which you will coordinate directly with your manager.</span></p></li></ul>"
    },
    {
      "name": "What you should bring",
      "value": "<ul style=\"margin-top:0px;margin-bottom:0px;\"><li style=\"list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.2;background-color:rgb(255,255,255);margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Proven Performance Marketing Track Record: You have at least 3 years of professional experience managing complex campaigns, with a clear focus on Google Ads and Meta Ads.</span></p></li><li style=\"list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.2;background-color:rgb(255,255,255);margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Automation Stack: You are proficient in workflow automation tools like n8n or Zapier to seamlessly connect processes across multiple platforms.</span></p></li><li style=\"list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.2;background-color:rgb(255,255,255);margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Coding & Scripting Skills: You can write or adapt Google Ads Scripts (JavaScript) and have no hesitation when it comes to leveraging APIs to eliminate manual tasks.</span></p></li><li style=\"list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.2;background-color:rgb(255,255,255);margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Data Expertise: You possess excellent analytical skills, particularly in Google Analytics 4 (GA4). You understand the technical preparation of first-party data to make it actionable for advanced targeting.</span></p></li><li style=\"list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.2;background-color:rgb(255,255,255);margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">AI & Emerging Tech: You have initial experience implementing AI Agents or LLM-based workflows to scale creative production or campaign management.</span></p></li><li style=\"list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.2;background-color:rgb(255,255,255);margin-top:0pt;margin-bottom:0pt;padding:0pt 0pt 5pt;\"><span style=\"font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Language Skills: You are business-fluent in both German and English, enabling successful collaboration with local teams and international stakeholders. Proficiency in Dutch would be a strong plus.</span></p></li><li style=\"list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.2;background-color:rgb(255,255,255);margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Interface Specialist: You have the ability to translate complex technical concepts into clear, understandable language for BI, IT, and various stakeholders.</span></p></li></ul>"
    },
    {
      "name": "What we offer",
      "value": "<ul><li style=\"font-size:15px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">Flexible working hours, home office, working from abroad, hybrid working</li><li style=\"font-size:15px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">30 vacation days</li><li style=\"font-size:15px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">A camper for your short trip or vacation</li><li style=\"font-size:15px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">Best hardware of your choice, modern tools</li><li style=\"font-size:15px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">Health promotion, e.g. through subsidies for Urban Sports Club or ergonomic workstations, free fruit, vegetables and muesli</li><li style=\"font-size:15px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">Regular company parties and events</li><li style=\"font-size:15px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">Various employee discounts, e.g. Travel Industry Card</li><li style=\"font-size:15px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">An appreciative work culture and atmosphere in an international team</li><li style=\"font-size:15px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">A good mix of agile start-up and grown professional structures</li><li style=\"font-size:15px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">Regular feedback as well as internal and external training, e.g. at our PiNCAMP Academy</li><li style=\"font-size:15px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">A steep learning curve with a lot of responsibility from day one, flat hierarchies, quick decisions, room for creative ideas and new impulses</li><li style=\"font-size:15px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">Modern office in the heart of Berlin with excellent public transport connections and a rooftop terrace for fresh air and sun-bathing</li></ul>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "RecrPlan WS 2IVs Dep"
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