SEO Specialist

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      "state": "Michigan"
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    "departmentLabel": "SEO Strategist",
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    "location": {
      "city": "Pleasant Ridge",
      "state": "Michigan",
      "postalCode": "48069",
      "addressCountry": "United States"
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    "datePosted": "2026-03-16",
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    "description": "<p><span style=\"color: rgb(0, 160, 162); font-size: 24pt; font-weight: bold\">SEO Specialist</span></p>\n<p><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about search, data, and digital growth. We want to hear from you if you have a strong understanding of technical SEO, keyword strategy, and content optimization, and enjoy helping businesses increase their visibility in search engines.</span></p>\n<p><br><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 18pt; font-weight: bold\">General Job Description</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">As an SEO Specialist, you will play a key role in improving and managing our clients’ search visibility and organic traffic. You will work closely with our development, content, and marketing teams to identify opportunities, resolve technical issues, and implement strategies that improve search rankings and performance.</span></p>\n<p><br><br></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">This position requires experience with SEO auditing tools, keyword research platforms, analytics tools, and technical SEO practices, as well as a solid understanding of how websites are built and optimized for search engines. Familiarity with WordPress, Shopify, structured data, site performance, and search engine algorithms is expected.</span></p>\n<p><br><br></p>\n<p><span style=\"color: rgb(29, 71, 70); font-size: 14pt; font-weight: bold\">SEO Strategy &amp; Execution</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Develop and execute SEO strategies that improve organic rankings, traffic, and lead generation for client websites.</span></p>\n<p><br><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 12pt; font-weight: bold\">Technical SEO</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Identify and resolve technical SEO issues, including crawlability, indexing, Core Web Vitals, site structure, redirects, canonicalization, and schema implementation.</span></p>\n<p><br><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 12pt; font-weight: bold\">Keyword Research &amp; Content Optimization</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Conduct keyword research and competitive analysis to identify opportunities for content growth and optimization. Work with content teams to ensure pages are properly optimized.</span></p>\n<p><br><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 12pt; font-weight: bold\">SEO Audits</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Perform technical site audits using tools such as Screaming Frog, SEMrush, or Ahrefs, identifying actionable improvements and prioritizing fixes.</span></p>\n<p><br><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 12pt; font-weight: bold\">Analytics &amp; Reporting</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Monitor SEO performance using Google Analytics (GA4), Google Search Console, and other reporting tools, providing clear insights and recommendations.</span></p>\n<p><br><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 12pt; font-weight: bold\">Collaboration</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Work closely with developers, designers, and content teams to ensure SEO best practices are implemented during site builds, redesigns, and ongoing updates.</span></p>\n<p><br><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 12pt; font-weight: bold\">Local &amp; Multi-Location SEO</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Support local SEO initiatives, including Google Business Profiles, local landing pages, citation consistency, and review strategy where applicable.</span></p>\n<p><br><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 12pt; font-weight: bold\">WordPress SEO</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Implement and maintain SEO best practices across WordPress websites, including metadata, schema, internal linking, and content optimization.</span></p>\n<p><br><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 12pt; font-weight: bold\">SEO Tools &amp; Platforms</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Utilize industry-standard tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4, and other auditing or reporting tools to analyze performance and identify opportunities.</span></p>\n<p><br><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 12pt; font-weight: bold\">Trends &amp; Best Practices</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Stay current with search engine algorithm updates, industry trends, and evolving SEO technologies, applying best practices to client projects.</span></p>\n<p><br><br></p>\n<p><span style=\"color: rgb(29, 71, 70); font-size: 14pt; font-weight: bold\">Responsibilities</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Proven experience as an SEO Specialist or similar role, ideally within a digital marketing agency environment.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 12pt; font-weight: bold\">SEO Tools Proficiency</span><br></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Experience using tools such as:</span></p>\n<ul>\n<li><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">SEMrush or Ahrefs</span></li>\n<li><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Screaming Frog or Sitebulb</span></li>\n<li><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Google Analytics (GA4)</span></li>\n<li><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Google Search Console</span><span style=\"color: rgb(71, 67, 64); font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 12pt; font-weight: bold\">Technical SEO Knowledge</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Strong understanding of:</span></p>\n<ul>\n<li><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Crawlability and indexing</span></li>\n<li><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Site architecture and internal linking</span></li>\n<li><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Schema markup</span></li>\n<li><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Page speed and Core Web Vitals</span></li>\n<li><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Redirects and canonical tags</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 12pt; font-weight: bold\">Content &amp; Keyword Strategy</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Ability to conduct keyword research, analyze competition, and develop optimization strategies that align with search intent.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 12pt; font-weight: bold\">Communication</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Strong ability to explain SEO concepts and recommendations to both technical and non-technical stakeholders.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 12pt; font-weight: bold\">Problem-Solving</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Ability to diagnose ranking issues, traffic drops, or site performance problems and develop practical solutions.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 12pt; font-weight: bold\">Local to Detroit</span></p>\n<p><span style=\"color: rgb(71, 67, 64); font-size: 10pt\">Ideal candidates will be local to Detroit, MI, and able to work in-office &amp; hybrid.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 18pt; font-weight: bold\">What can you expect from us?</span></p>\n<ul>\n<li><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">A fair and competitive salary based on your experience and what you bring to our agency</span></li>\n<li><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">A great team environment in a fast-paced, non-corporate environment (including work-from-home opportunities)</span></li>\n<li><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">18 days of PTO and paid holidays</span></li>\n<li><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">Health, vision, dental, and short-term disability insurance &amp; 401K</span></li>\n<li><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">No micro-management — we allow you to grow, learn, and share your opinions and ideas</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 160, 162); font-size: 18pt; font-weight: bold\">Requirements</span></p>\n<ul>\n<li><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">A minimum of 2 years of agency experience</span></li>\n<li><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">2+ years of experience working professionally in SEO or digital marketing</span></li>\n<li><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">Bachelor’s degree in marketing, communications, business, or a related field</span></li>\n<li><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">Proven experience improving organic search rankings, traffic, and technical site performance</span></li>\n<li><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">Experience working with WordPress or similar CMS platforms</span></li>\n<li><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">Strong analytical skills and comfort working with SEO data and reporting</span></li>\n<li><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">Excellent written and verbal communication skills with strong attention to detail</span></li>\n<li><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">Ability to work independently and as part of a team in a fast-paced environment, managing multiple projects simultaneously</span></li>\n<li><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">Logical thinking and problem-solving skills, with the ability to translate data into actionable insights</span></li>\n<li><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">Self-motivated, organized, and eager to learn</span></li>\n<li><span style=\"color: rgb(67, 89, 89); font-size: 10pt\">Mac proficiency</span></li>\n</ul>",
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