Vice President of Engagement

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    "datePosted": "2026-04-01",
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    "description": "<p>We are looking for a <span style=\"font-weight: bold\">Vice President of Engagement</span> to take full ownership of customer lifecycle strategy and drive long-term user value across global markets. This role combines strategic leadership with operational execution, focusing on retention, reactivation, and engagement at scale while building and leading a large international team.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Role can be based in one of the following locations: Valencia (Spain), Warsaw (Poland), Sofia (Bulgaria), Lisbon (Portugal). </span></p>\n<p><span style=\"font-weight: bold\">Relocation is provided by the company. Full-time remote work is not considered.</span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Responsibilities:</span></p>\n<ul>\n<li>Define and lead the full lifecycle strategy, covering retention, reactivation, and LTV growth across multiple verticals (iGaming, e-commerce, fintech, etc.).</li>\n<li>Build, scale, and manage a large organization of 120+ ppl, including hiring, onboarding, and structuring teams to support rapid growth.</li>\n<li>Partner closely with Product and Engineering teams to align CRM strategy with platform architecture, automation logic, and AI-driven solutions.</li>\n<li>Oversee large-scale campaign execution across global markets, ensuring consistency, deliverability, and localization.</li>\n<li>Establish and drive key KPIs related to churn reduction, ARPU growth, and overall engagement quality.</li>\n<li>Implement advanced segmentation and personalization approaches to improve lifecycle performance.</li>\n</ul>\n<p> </p>\n<p><span style=\"font-weight: bold\">Requirements:</span></p>\n<ul>\n<li>10+ years of experience in CRM or lifecycle leadership roles within fast-growing tech environments (iGaming/gambling, fintech, e-commerce, dating, etc.).</li>\n<li>Proven experience managing large teams (100+ people) and building scalable, high-performing organizations.</li>\n<li>Strong understanding of CRM architecture and system logic, including building automated lifecycle ecosystems across multiple channels (Email, Push, SMS, In-app).</li>\n<li>Experience working closely with product teams on CRM tools, data infrastructure, and platform evolution.</li>\n<li>Leadership style based on transparency, accountability, and team development.</li>\n<li>Ability to operate in a global environment and collaborate with diverse teams.</li>\n<li>Fluent English.</li>\n<li>Readiness to relocate to one of the locations stated above (if needed) and work fully on-site.</li>\n</ul>\n<p> </p>\n<p><span style=\"font-weight: bold\">What’s in it for you:</span></p>\n<ul>\n<li>Ability to influence the business growth through Engagement/CRM strategy and autonomy in decision making.</li>\n<li>Highly dynamic iGaming environment with challenging projects (WW Geo's).</li>\n<li>Full legalisation support in the country of relocation for you and your family.</li>\n<li>Comprehensive medical insurance.</li>\n<li>Sports membership support.</li>\n<li>Language development support with partial compensation for language classes.</li>\n<li>24 days of annual leave plus 6 paid sick days.</li>\n<li>Competitive salary with annual review.</li>\n<li>Regular corporate and team-building activities.</li>\n</ul>",
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