Home › Companies › Kkday › 行銷廣告投手主管 [TW]
行銷廣告投手主管 [TW]
Kkday · Taipei, Neihu, 114, Taiwan · Active · BambooHR
Job facts
| Field | Value |
|---|---|
| Company | Kkday |
| Title | 行銷廣告投手主管 [TW] |
| Normalized title | - |
| Department / team | 行銷部(Marketing Department) |
| Location | Taipei, Neihu |
| Work model | - |
| Employment type | Full Time |
| Salary | - |
| Status | active |
| ATS provider | BambooHR |
| Posted / first seen | 2026-01-20 / 2026-05-30 |
| Changed / last seen | 2026-05-30 / 2026-06-06 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Kkday. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through BambooHR. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Taipei. | Open |
| Department jobs | Active postings in 行銷部(Marketing Department). | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Kkday |
| Source | 8a32e8f2-dff5-4d22-83d0-c8aac17c03e0 |
| ATS provider | BambooHR |
Description
【關於KKday】 KKday正在加速全世界旅遊體驗的蛻變。
身為亞洲最大的旅遊體驗平台,KKday致力於透過數位化整合出一站式平台以滿足旅遊的所有需求,目前在全球超過92個國家、550個城市已累積30萬個特色行程與活動,近幾年更跨足經營KKday商城、提供SaaS服務,打造KKday專屬的生態圈。透過多方位發展,KKday在疫情期間仍成功募得近30億元的資金,歡迎熱愛旅遊的你加入我們,一起創造更多旅遊的可能性與未來。
【工作內容】
- 廣告投放策略與成效優化
制定多平台投放策略(Google Ads/Meta/LAP/Criteo 等),專注於轉換型廣告投放。
目標:提升轉換率、降低 CAC (Customer Acquisition Cost)、最大化 ROAS (Return On Ad Spend)。
- 預算規劃與媒體管理
依產品與市場節奏分配年度/季度預算,掌握投放節奏。
目標:有效控管成本、追蹤業績目標(GMV/ROI)。
- 團隊領導與跨部門協作
帶領投手團隊,落地每週/每月 KPI,並督導團隊投放與報表品質。
與 SEO、CRM、設計、商品行銷、RD 等團隊密切合作,管理跨部門專案。
- 素材與內容策略制定
結合旅遊產品特色、活動檔期與消費者洞察,與設計與 PM 團隊共同開發高效素材。
- 市場趨勢與競品監測
掌握旅遊市場熱點、商品脈動、流量走向。
提出投放機會點與應對策略。
- 追蹤機制與技術管理
與 RD 團隊協作,建立正確追蹤機制(GA4/AppsFlyer/Mixpanel)。
確保資料完整度與決策品質。
【任職資格】
- 5 年以上線上行銷活動規劃與執行經驗,具電商、旅遊、零售產業經驗尤佳。
- 具備數據分析邏輯思維,能獨立進行活動效益評估與 ROI 優化。
- 具備敏銳的市場觀察力與創意思維,能主動發掘活動亮點與差異化策略。
- 具備良好專案管理能力,能在多專案並行、穩定推進並交付成果。
- 需負擔管理責任,直接管理人數約 4 人以下。
【加分條件】
- 熟悉旅遊產品或曾任職於旅遊相關平台(OTA、票券、交通、住宿等)。
- 熟悉行銷自動化工具、CRM、數據分析工具(如 Google Analytics、Tableau 等)。
Full job record
| Job ID | 8e8b982c2a378c3d8321d9066afa50acad6639ef |
| Org ID | e85bc045-4b8f-45fe-912c-bbe70a36095d |
| Source ID | 8a32e8f2-dff5-4d22-83d0-c8aac17c03e0 |
| Board ID | 8a32e8f2-dff5-4d22-83d0-c8aac17c03e0 |
| Provider | bamboohr |
| Provider Job Key | 729 |
| Title | 行銷廣告投手主管 [TW] |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Taipei, Neihu, 114, Taiwan |
| Department | 行銷部(Marketing Department) |
| Team | — |
| Employment Type | full_time |
| Workplace Type | — |
| Remote Policy | — |
| Country | — |
| Region | Neihu |
| City | Taipei |
| Salary Raw | — |
| Salary Min | — |
| Salary Max | — |
| Salary Currency | — |
| Salary Period | — |
| Source URL | https://kkday.bamboohr.com/careers/729 |
| Apply URL | https://kkday.bamboohr.com/careers/729 |
| First Seen At | 2026-05-30 05:56:38Z |
| Last Seen At | 2026-06-06 10:32:58Z |
| Last Checked At | 2026-06-06 10:32:58Z |
| Last Changed At | 2026-05-30 05:56:38Z |
| Inactive At | — |
| Source Posted At | 2026-01-20 00:00:00Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=bamboohr/board=kkday/date=2026-06-06/2026-06-06T10-32-54-974Z-64aff5d35b4b26ceb5041132da9b5771bfbeaa1280a3c243495dbb07a68ce41f.json |
Event Fields
{
"content_hash": "fe867cb33b9b55b5d657e75608d53687fd558dd37f7999c09432e5e370aae76e",
"source_hash": "8b3b7b6de1dd1f9d39fbd130816acb329d3816454f0f3283b11e43e1400b7834",
"last_changed_at": "2026-05-30T05:56:38.525Z",
"active_status": "active"
}Parsed Structured
{
"language": null,
"location": {
"raw": "Taipei, Neihu, 114, Taiwan",
"city": "Taipei",
"region": "Neihu",
"country": null,
"is_remote": false,
"confidence": 0.8
},
"salary_max": null,
"salary_min": null,
"inferred_at": "2026-06-06T10:32:58.419Z",
"launch_scope": {
"reason": "bamboohr_production_catalog",
"included": true,
"location": {
"raw": "Taipei, Neihu, 114, Taiwan",
"city": "Taipei",
"region": "Neihu",
"country": null,
"is_remote": false,
"confidence": 0.8
},
"countries": []
},
"remote_policy": null,
"salary_period": null,
"workplace_type": null,
"salary_currency": null
}Extensions
{}Native Structured
{
"list_job": {
"id": "729",
"isRemote": null,
"location": {
"city": "Taipei",
"state": "Neihu"
},
"atsLocation": {
"city": null,
"state": null,
"country": null,
"province": null
},
"departmentId": "20565",
"locationType": "0",
"jobOpeningName": "行銷廣告投手主管 [TW]",
"departmentLabel": "行銷部(Marketing Department)",
"employmentStatusLabel": "Full-Time"
},
"detail_errors": [],
"detail_job_opening": {
"location": {
"city": "Taipei",
"state": "Neihu",
"postalCode": "114",
"addressCountry": "Taiwan"
},
"datePosted": "2026-01-20",
"atsLocation": {
"city": null,
"state": null,
"country": null,
"countryId": null
},
"description": "<p><span style=\"color: rgb(31, 31, 31); font-size: 10pt\">【關於KKday】 KKday正在加速全世界旅遊體驗的蛻變。</span></p>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 10pt\">身為亞洲最大的旅遊體驗平台,KKday致力於透過數位化整合出一站式平台以滿足旅遊的所有需求,目前在全球超過92個國家、550個城市已累積30萬個特色行程與活動,近幾年更跨足經營KKday商城、提供SaaS服務,打造KKday專屬的生態圈。透過多方位發展,KKday在疫情期間仍成功募得近30億元的資金,歡迎熱愛旅遊的你加入我們,一起創造更多旅遊的可能性與未來。<br><br></span></p>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 10pt\">【工作內容】</span></p>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 10pt\">- 廣告投放策略與成效優化</span></p>\n<p><span style=\"font-size: 10pt\">制定多平台投放策略(Google Ads/Meta/LAP/Criteo 等),專注於轉換型廣告投放。</span></p>\n<p><span style=\"font-size: 10pt\">目標:提升轉換率、降低 CAC (Customer Acquisition Cost)、最大化 ROAS (Return On Ad Spend)。</span></p>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 10pt\">- 預算規劃與媒體管理</span></p>\n<p><span style=\"font-size: 10pt\">依產品與市場節奏分配年度/季度預算,掌握投放節奏。</span></p>\n<p><span style=\"font-size: 10pt\">目標:有效控管成本、追蹤業績目標(GMV/ROI)。</span></p>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 10pt\">- 團隊領導與跨部門協作</span></p>\n<p><span style=\"font-size: 10pt\">帶領投手團隊,落地每週/每月 KPI,並督導團隊投放與報表品質。</span></p>\n<p><span style=\"font-size: 10pt\">與 SEO、CRM、設計、商品行銷、RD 等團隊密切合作,管理跨部門專案。</span></p>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 10pt\">- 素材與內容策略制定</span></p>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 10pt\">結合旅遊產品特色、活動檔期與消費者洞察,與設計與 PM 團隊共同開發高效素材。</span></p>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 10pt\">- 市場趨勢與競品監測</span></p>\n<p><span style=\"font-size: 10pt\">掌握旅遊市場熱點、商品脈動、流量走向。</span></p>\n<p><span style=\"font-size: 10pt\">提出投放機會點與應對策略。</span></p>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 10pt\">- 追蹤機制與技術管理</span></p>\n<p><span style=\"font-size: 10pt\">與 RD 團隊協作,建立正確追蹤機制(GA4/AppsFlyer/Mixpanel)。</span></p>\n<p><span style=\"font-size: 10pt\">確保資料完整度與決策品質。</span></p>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 18pt; font-weight: bold\"><br></span></p>\n<p><span style=\"font-size: 10pt\">【任職資格】</span></p>\n<p><span style=\"font-size: 10pt\">- 5 年以上線上行銷活動規劃與執行經驗,具電商、旅遊、零售產業經驗尤佳。</span></p>\n<p><span style=\"font-size: 10pt\">- 具備數據分析邏輯思維,能獨立進行活動效益評估與 ROI 優化。</span></p>\n<p><span style=\"font-size: 10pt\">- 具備敏銳的市場觀察力與創意思維,能主動發掘活動亮點與差異化策略。</span></p>\n<p><span style=\"font-size: 10pt\">- 具備良好專案管理能力,能在多專案並行、穩定推進並交付成果。</span></p>\n<p><span style=\"font-size: 10pt\">- 需負擔管理責任,直接管理人數約 4 人以下。</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">【加分條件】</span></p>\n<p><span style=\"font-size: 10pt\">- 熟悉旅遊產品或曾任職於旅遊相關平台(OTA、票券、交通、住宿等)。</span></p>\n<p><span style=\"font-size: 10pt\">- 熟悉行銷自動化工具、CRM、數據分析工具(如 Google Analytics、Tableau 等)。</span></p>",
"compensation": null,
"departmentId": "20565",
"locationType": "0",
"seekPromoted": false,
"jobCategoryId": null,
"jobOpeningName": "行銷廣告投手主管 [TW]",
"departmentLabel": "行銷部(Marketing Department)",
"jobOpeningStatus": "Open",
"minimumExperience": "Manager/Supervisor",
"jobOpeningShareUrl": "https://kkday.bamboohr.com/careers/729",
"employmentStatusLabel": "Full-Time"
}
}Get this page with API
Rendered from the bluedoor Job Postings API. Reproduce it:
GET https://api.bluedoor.sh/job-postings/v1/jobs/8e8b982c2a378c3d8321d9066afa50acad6639ef?include=descriptionJSONGET https://api.bluedoor.sh/job-postings/v1/orgs/e85bc045-4b8f-45fe-912c-bbe70a36095dJSONGET https://api.bluedoor.sh/job-postings/v1/sources/8a32e8f2-dff5-4d22-83d0-c8aac17c03e0JSONGET https://api.bluedoor.sh/job-postings/v1/jobs/8e8b982c2a378c3d8321d9066afa50acad6639ef/eventsJSON