Manager, Digital Marketing Activator

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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">The Company </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">iNova is a different kind of health company. We are leading the way to better health by delivering innovative, patient-centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market-leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East &amp; Africa and Europe. Experience the iNova difference today. </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span><br><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">The Opportunity </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We currently have an opportunity for a Manager, Digital Marketing Activator to join our AMENA marketing team on a full-time basis. </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Reporting to the AMENA Head of Digital, core focus of the role is Markets Digital Activations guided by Regional Digital Programs. </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Key accountabilities and performance indicators include: </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">1. Digital Excellence &amp; Gold Standards </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Implement and maintain regional digital gold standards across social, earned, owned, and paid media. </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ensure accurate tagging, taxonomy, governance, and Visual Brand Language compliance across markets. </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Manage central social/ad accounts (Meta BM, TikTok BC, Google). </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Support website maintenance and AI optimization. </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Drive influencer marketing excellence. </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Uplift capabilities through local implementation of regional trainings and alignment with 360x ecosystem standards. </span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">2. Media Strategy &amp; Performance Optimization </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Review media plans for sufficiency, structure, and brand alignment. </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Coordinate with agencies/partners to optimize campaigns across major platforms. </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead optimization cycles to improve cost efficiency and funnel KPIs. </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Support attribution modeling and advanced measurement frameworks. </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Use AI-Nova to deliver digital assets aligned with content maps. </span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">3. Insights &amp; Digitalization </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Maintain accuracy of the Live Digital Cockpit with complete Search and Social data ingestion. </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Combine social listening, SEO/GEO, and platform insights to provide actionable market guidance. </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Identify risks, opportunities, and performance gaps, escalating recommendations to marketing teams. </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Support market digitalization (automation, AI-assisted workflows, data governance). </span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">About You </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">To be successful in this role, you will possess the following </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Bachelor’s degree in Marketing, Business Administration, or related field; certifications (e.g., Google Analytics, Digital Marketing). </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">5+ years of digital agency experience with expertise in media planning/activation, tagging, analytics, campaign optimization, and influencer marketing. </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strong background in social and search platforms with proven success in KPI tracking, optimization, and digital governance. </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Skilled in AI-supported workflows (content generation, QA, optimization insights, GPTs, prompt engineering). </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experienced with dashboards (Looker Studio), digital insights, and cross-channel measurement. </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Effective in engaging and managing multiple markets, stakeholders, and agencies with precision and speed. </span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Additional Requirements / Working Conditions </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Adhere to company values at all times </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">This role operates in a hybrid working environment, combining remote and in-office work to promote flexibility and collaboration. The ideal candidate should be comfortable working both independently and as part of a team in various settings. </span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">  </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">If you wish to be part of an energetic team within a thriving organisation, focused on bringing innovative products to market, please <span style=\"font-weight: bold\">APPLY TODAY!</span> We want you to join us in our pursuit of healthy living! </span></p>",
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