Organic Department Manager (SEO & GEO)

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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Organic Department Manager (SEO &amp; GEO)<br></span><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">We’re looking for an experienced digital marketing leader to own and evolve our organic marketing department. You’ll own the team's output, from strategy and performance to team development and operational excellence.<br><br></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">The Role</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><br>This isn’t just a management role. </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">You’ll be responsible for shaping how organic marketing works at DOM, including GEO, SEO, CRO, and related services, and ensuring our clients see meaningful, measurable growth.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><br>That means:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Setting direction, not just managing tasks</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Improving systems, not just maintaining them</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Developing people, not just overseeing them</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><br>You’ll work primarily internally with your team, while also working day-to-day on a few key client accounts.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\"><br><span style=\"font-size: 14pt\">What You’ll Own</span></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\"><br>Lead the organic marketing function</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Own the performance, direction, and evolution of DOM’s organic services (SEO, GEO, CRO, email)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Ensure our work drives real business outcomes and not just rankings or traffic</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Stay ahead of industry changes (including AI-driven search) and translate them into action</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\"><br>Build and improve systems</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Develop and refine processes and workflows that improve efficiency, quality, and scalability</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Identify gaps in execution, tools, or capabilities and proactively implement solutions</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Lead initiatives that strengthen service offerings and elevate team performance</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\"><br>Drive client success</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Oversee performance across client accounts and proactively review strategy</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Diagnose issues, identify root causes, and implement solutions</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Ensure clear, consistent communication of results and insights across teams</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\"><br>Lead and develop the team</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Manage, mentor, and grow a team of 5–10 organic marketing specialists</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Foster a culture of accountability, collaboration, and curiosity</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Provide clear feedback, coaching, and development opportunities</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Ensure work meets high standards through quality assurance and process adherence</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\"><br><span style=\"font-size: 14pt\">What Success Looks Like</span></span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">The organic department consistently delivers strong, measurable results</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Processes are efficient, scalable, and continuously improving</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Team members are growing, engaged, and performing at a high level</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Clients trust the strategy and direction of our work</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\"><span style=\"font-size: 14pt\">Who You Are</span></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><br>You’re an experienced digital marketing leader who’s ready to take ownership of a function.</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">5+ years of hands-on SEO or similar digital marketing experience across a variety of industries and goals</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">3+ years of experience managing and developing a team</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Strong expertise in technical SEO, content strategy, and performance analysis</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Deep understanding of how SEO connects to broader business outcomes</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Experience with platforms like WordPress, HubSpot, Shopify, and tools like GA4, GSC, SEMrush</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><br>You’re also:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Highly accountable: you take ownership of outcomes</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Driven: you take initiative, push things forward, and don’t wait to be told what to do</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Systems-oriented: you naturally look for ways to improve how things work</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Adaptable: you stay ahead in a fast-changing space</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Detail-oriented: without losing sight of the bigger picture</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Curious: you want to understand the </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-style: italic\">why</span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"> behind performance</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">It’s a Plus If You…</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Have experience building or evolving SEO processes or service offerings</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Have worked with AI tools or automation to improve workflows</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Have agency experience or managed SEO programs at scale</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Have experience with advanced analytics or reporting systems</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">About DOM</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Since 2006, Direct Online Marketing has helped businesses grow through data-driven digital marketing. We emphasize a disciplined, transparent approach, and we won’t be out-communicated.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">We’re a mid-sized agency where you can actually move the needle. You’ll work with a team that’s collaborative, accountable, and serious about doing great work (while still being people you enjoy working with).</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><br>We also take our “No Jerks” policy seriously.</span><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\"><br>How We Work</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Flexible, hybrid schedule</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Work remotely 4 days per week, with in-office collaboration on Thursdays (10am–3pm)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We operate on a standard 40-hour week, with flexibility in your schedule as long as you’re online during core hours</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">From time to time, you may be required to adjust your schedule to support client needs, key initiatives, or campaign priorities. Additionally, allow for flexibility to adjust your schedule to collaborate across U.S. and LATAM time zones</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Compensation &amp; financial benefits</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Competitive salary + annual performance-based increases</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">401(k)</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Health &amp; wellness</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Medical, dental, and vision coverage</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Short-term disability</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Time off &amp; balance</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">PTO + Paid holidays + floating holiday</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Annual volunteer day</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Parental leave</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Growth &amp; development</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ongoing training and development</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Clear structure and alignment through EOS (Entrepreneurial Operating System)</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Team &amp; culture</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">“No Jerks” policy</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Regular team events and collaboration</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Ready to Apply?</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><br>If you’re excited to lead, build, and drive meaningful impact through organic marketing, we’d love to hear from you.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-style: italic\"><br>Direct Online Marketing is an Equal Opportunity Employer (EOE).</span></p>",
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