Deputy Manager, Product Marketing ( Oncology )

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    "ExternalDescriptionStr": "<strong>Essential Functions</strong>\n<p><strong>Brand Strategy &amp; Planning</strong>: Develop brand plans with measurable KPIs, long-term strategies, and competitive landscape assessments.</p>\n<p><strong>Portfolio &amp; Lifecycle Management</strong>: Manage product lifecycle from pre-launch to post-patent; execute lifecycle extension initiatives.</p>\n<p><strong>Market Insights &amp; Business Analytics</strong>: Leverage data, research, and physician insights for strategy optimization.</p>\n<p><strong>Stakeholder &amp; KOL Engagement</strong>: Build relationships with oncologists/KOLs; support CMEs, advisory boards, and medical education.</p>\n<p><strong>Promotional Excellence</strong>: Create innovative, compliant promotional campaigns across digital, in-clinic, and scientific platforms.</p><strong>Additional Responsibilities</strong>\n<p>Execute brand strategies in alignment with field force.</p>\n<p>Design &amp; implement integrated marketing campaigns.</p>\n<p>Manage agencies/vendors for impactful initiatives.</p>\n<p>Track brand performance and recommend corrective actions.</p>\n<p>Manage promotional budgets with optimal allocation.</p>\n<p>Enable sales team with insights, scientific updates, and tools.</p>\n<p>Conduct regular field visits for customer feedback and execution insights.</p>\n<p>Support collaborations with oncologists, medical societies, and cancer care centres.</p>",
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