Marketing Data Analyst - First Advantage (Bangalore/Mumbai)

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    "heading": "Marketing Data Analyst - First Advantage (Bangalore/Mumbai)",
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    "description_html": "<div class=\"job_description\">\n\t\t\t\t\t<div style=\"margin-bottom:13px;\"><div style=\"margin-bottom:13px;\"><span style=\"font-size:12pt;\"><span style=\"font-family:Aptos, sans-serif;\"><b><i><span style=\"font-size:10pt;\">Position Summary</span></i></b><i><span style=\"font-size:10pt;\">&#160;<br><br>First Advantage is seeking a sharp, analytically minded Marketing Data Analyst to empower our B2B marketing strategy with data-driven insights. This role will be an integral part of the Marketing Operations &amp; Analytics team, responsible for combining information from all Marketing core systems to enable real-time, data-driven decisions. The primary focus of this position is to lead the data management and reporting capabilities of our CRM,&#160;<a href=\"https://salesforce.com/\" style=\"color:#467886;text-decoration:underline;\" target=\"_blank\">Salesforce.com</a>,&#160;and our Marketing Automation Platform, HubSpot.<br>You will transform raw data into actionable intelligence, with an emphasis on analyzing business and process requirements while also supporting critical data quality initiatives. The role involves significant interaction with Marketing and Sales Leadership, as well as cross-functional Marketing and Operations teams, to define needs, draft specifications, and implement robust reporting solutions. Analysts work in a dynamic, fast-paced environment, interfacing directly with internal stakeholders.<br>This position will play an integral role in the success of the group. The ideal candidate will have a passion for database marketing, superb attention to detail, strong analytical skills, and the ability to handle multiple tasks simultaneously.<br><br><b>Roles &amp; Responsibilities</b></span></i></span></span><br>&#160;<ul><li><span style=\"font-size:12pt;\"><span><span style=\"font-family:Aptos, sans-serif;\"><b><i><span lang=\"en-us\" style=\"font-size:10pt;\">Data Synthesis &amp; Analysis:</span></i></b><i><span lang=\"en-us\" style=\"font-size:10pt;\">&#160;Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel.</span></i></span></span></span></li><li><span style=\"font-size:12pt;\"><span><span style=\"font-family:Aptos, sans-serif;\"><b><i><span lang=\"en-us\" style=\"font-size:10pt;\">CRM &amp; MAP Stewardship:</span></i></b><i><span lang=\"en-us\" style=\"font-size:10pt;\">&#160;Lead the reporting and data management for&#160;<a href=\"https://salesforce.com/\" style=\"color:#467886;text-decoration:underline;\" target=\"_blank\">Salesforce.com</a>&#160;and HubSpot. Ensure data integrity, build foundational dashboards, and serve as the go-to expert for marketing data structure and flow.</span></i></span></span></span></li><li><span style=\"font-size:12pt;\"><span><span style=\"font-family:Aptos, sans-serif;\"><b><i><span lang=\"en-us\" style=\"font-size:10pt;\">Reporting &amp; Dashboarding:</span></i></b><i><span lang=\"en-us\" style=\"font-size:10pt;\">&#160;Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, account engagement).</span></i></span></span></span></li><li><span style=\"font-size:12pt;\"><span><span style=\"font-family:Aptos, sans-serif;\"><b><i><span lang=\"en-us\" style=\"font-size:10pt;\">Stakeholder Collaboration:</span></i></b><i><span lang=\"en-us\" style=\"font-size:10pt;\">&#160;Interface with Marketing, Sales, and Operations teams to gather requirements, translate business questions into analytical projects, and present findings to drive strategic decisions.</span></i></span></span></span></li><li><span style=\"font-size:12pt;\"><span><span style=\"font-family:Aptos, sans-serif;\"><b><i><span lang=\"en-us\" style=\"font-size:10pt;\">Campaign &amp; Channel Performance:</span></i></b><i><span lang=\"en-us\" style=\"font-size:10pt;\">&#160;Conduct deep-dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend, and guide future strategy.</span></i></span></span></span></li><li><span style=\"font-size:12pt;\"><span><span style=\"font-family:Aptos, sans-serif;\"><b><i><span lang=\"en-us\" style=\"font-size:10pt;\">Data Quality &amp; Process Analysis:</span></i></b><i><span lang=\"en-us\" style=\"font-size:10pt;\">&#160;Proactively analyze and support data quality requirements. Evaluate business processes to recommend improvements that enhance data capture and usability.</span></i></span></span></span></li><li><span style=\"font-size:12pt;\"><span><span style=\"font-family:Aptos, sans-serif;\"><b><i><span lang=\"en-us\" style=\"font-size:10pt;\">Attribution Modeling:</span></i></b><i><span lang=\"en-us\" style=\"font-size:10pt;\">&#160;Assist in refining multi-touch attribution models to better understand the customer journey and touchpoint influence.</span></i></span></span></span></li></ul><br><span style=\"font-size:12pt;\"><span style=\"font-family:Aptos, sans-serif;\"><b><i><span lang=\"en-us\" style=\"font-size:10pt;\">Required Skills &amp; Qualifications&#160;</span></i></b></span></span><br>&#160;<ul><li><span style=\"font-size:12pt;\"><span><span style=\"font-family:Aptos, sans-serif;\"><b><i><span style=\"font-size:10pt;\">3+ years of experience</span></i></b><i><span style=\"font-size:10pt;\">&#160;in a marketing analytics, business intelligence, or data analysis role with a&#160;<b>focus on B2B marketing</b>.</span></i></span></span></span></li><li><span style=\"font-size:12pt;\"><span><span style=\"font-family:Aptos, sans-serif;\"><b><i><span style=\"font-size:10pt;\">Advanced proficiency in SQL</span></i></b><i><span style=\"font-size:10pt;\">&#160;for data extraction, transformation, and joining complex datasets from multiple databases.</span></i></span></span></span></li><li><span style=\"font-size:12pt;\"><span><span style=\"font-family:Aptos, sans-serif;\"><b><i><span style=\"font-size:10pt;\">Hands-on experience</span></i></b><i><span style=\"font-size:10pt;\">&#160;with&#160;<b>Salesforce.com</b> and&#160;<b>HubSpot</b>&#160;&#8211; including deep understanding of core objects, fields, campaign tracking, and reporting modules.</span></i></span></span></span></li><li><span style=\"font-size:12pt;\"><span><span style=\"font-family:Aptos, sans-serif;\"><i><span style=\"font-size:10pt;\">Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs.</span></i></span></span></span></li><li><span style=\"font-size:12pt;\"><span><span style=\"font-family:Aptos, sans-serif;\"><i><span style=\"font-size:10pt;\">Superb attention to detail, a passion for data integrity, and the ability to manage multiple projects in a fast-paced environment.</span></i></span></span></span></li><li><span style=\"font-size:12pt;\"><span><span style=\"font-family:Aptos, sans-serif;\"><i><span style=\"font-size:10pt;\">Strong analytical and storytelling skills with experience in statistical analysis, A/B testing, and ROI measurement.</span></i></span></span></span></li><li><span style=\"font-size:12pt;\"><span><span style=\"font-family:Aptos, sans-serif;\"><i><span style=\"font-size:10pt;\">Excellent communication and presentation skills for interacting with all levels of leadership.</span></i></span></span></span></li></ul><br><span style=\"font-size:12pt;\"><span style=\"font-family:Aptos, sans-serif;\"><b><i><span style=\"font-size:10pt;\">Education &amp; Experience&#160;</span></i></b></span></span><br>&#160;<ul><li><span style=\"font-size:12pt;\"><span><span style=\"font-family:Aptos, sans-serif;\"><b><i><span lang=\"en-us\" style=\"font-size:10pt;\">Education:&#160;</span></i></b><i><span lang=\"en-us\" style=\"font-size:10pt;\"> Bachelor&#8217;s degree required; Business, Economics, Mathematics, Statistics, Communications majors all work well. Preferably with significant coursework in mathematics or statistics. </span></i></span></span></span></li><li><span style=\"font-size:12pt;\"><span><span style=\"font-family:Aptos, sans-serif;\"><b><i><span lang=\"en-us\" style=\"font-size:10pt;\">Experience:</span></i></b><i><span lang=\"en-us\" style=\"font-size:10pt;\">&#160; This role within Marketing Operations requires a minimum of 4 years of solid work experience in a role that required critical thinking skills, data analysis, and sales &amp; marketing engagement. Demonstrated ability to write and present technical concepts to non-technical audiences is critical to this role. Experience required in using Microsoft Excel, to analyze data. Experience with SQL and Power BI or equivalent is preferred.</span></i></span></span></span></li></ul>",
    "description_text": "Position Summary\nFirst Advantage is seeking a sharp, analytically minded Marketing Data Analyst to empower our B2B marketing strategy with data-driven insights. This role will be an integral part of the Marketing Operations & Analytics team, responsible for combining information from all Marketing core systems to enable real-time, data-driven decisions. The primary focus of this position is to lead the data management and reporting capabilities of our CRM,  Salesforce.com , and our Marketing Automation Platform, HubSpot.\nYou will transform raw data into actionable intelligence, with an emphasis on analyzing business and process requirements while also supporting critical data quality initiatives. The role involves significant interaction with Marketing and Sales Leadership, as well as cross-functional Marketing and Operations teams, to define needs, draft specifications, and implement robust reporting solutions. Analysts work in a dynamic, fast-paced environment, interfacing directly with internal stakeholders.\nThis position will play an integral role in the success of the group. The ideal candidate will have a passion for database marketing, superb attention to detail, strong analytical skills, and the ability to handle multiple tasks simultaneously.\n Roles & Responsibilities\n  Data Synthesis & Analysis:  Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel.\n CRM & MAP Stewardship:  Lead the reporting and data management for  Salesforce.com  and HubSpot. Ensure data integrity, build foundational dashboards, and serve as the go-to expert for marketing data structure and flow.\n Reporting & Dashboarding:  Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, account engagement).\n Stakeholder Collaboration:  Interface with Marketing, Sales, and Operations teams to gather requirements, translate business questions into analytical projects, and present findings to drive strategic decisions.\n Campaign & Channel Performance:  Conduct deep-dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend, and guide future strategy.\n Data Quality & Process Analysis:  Proactively analyze and support data quality requirements. Evaluate business processes to recommend improvements that enhance data capture and usability.\n Attribution Modeling:  Assist in refining multi-touch attribution models to better understand the customer journey and touchpoint influence.\n Required Skills & Qualifications\n  3+ years of experience  in a marketing analytics, business intelligence, or data analysis role with a  focus on B2B marketing .\n Advanced proficiency in SQL  for data extraction, transformation, and joining complex datasets from multiple databases.\n Hands-on experience  with  Salesforce.com and  HubSpot  – including deep understanding of core objects, fields, campaign tracking, and reporting modules.\n Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs.\n Superb attention to detail, a passion for data integrity, and the ability to manage multiple projects in a fast-paced environment.\n Strong analytical and storytelling skills with experience in statistical analysis, A/B testing, and ROI measurement.\n Excellent communication and presentation skills for interacting with all levels of leadership.\n Education & Experience\n  Education:  Bachelor’s degree required; Business, Economics, Mathematics, Statistics, Communications majors all work well. Preferably with significant coursework in mathematics or statistics.\n Experience:   This role within Marketing Operations requires a minimum of 4 years of solid work experience in a role that required critical thinking skills, data analysis, and sales & marketing engagement. Demonstrated ability to write and present technical concepts to non-technical audiences is critical to this role. Experience required in using Microsoft Excel, to analyze data. Experience with SQL and Power BI or equivalent is preferred.",
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