Lead Specialist, Marketing

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    "ExternalDescriptionStr": "<div style=\"font-family: &quot;Segoe UI&quot;; font-size: 14px; font-style: normal; font-weight: 400; line-height: 20px;\"><h1><strong>Lead Specialist, Marketing&nbsp;</strong></h1><p><br><strong>Function:</strong> Enterprise Learning &amp; Skills (ELS) – Hyperscaler Accounts</p><p><strong>Description:</strong> Own and deliver joint go‑to‑market marketing strategies with global hyperscaler partners, driving pipeline, executive engagement, and long‑term account growth. This role is typically known in the market as \"Partner Marketing Manager\".</p><hr><h2><strong>Role Overview</strong></h2><p>The Lead Specialist, Marketing is responsible for developing and executing joint go‑to‑market (GTM) marketing strategies with Pearson’s most strategic global hyperscaler partners.</p><p>This role sits at the intersection of partner marketing, account-based marketing (ABM), and sales enablement, ensuring alignment across Marketing, Sales, Product, and external partners to drive pipeline growth, executive engagement, and long‑term account success.</p><p>You will focus on a small number of high‑priority global partners, leading integrated marketing programmes including campaigns, events, executive engagement, content, and enablement activity.</p><hr><h2><strong>Key Responsibilities</strong></h2><h3><strong>Partner &amp; Account Marketing</strong></h3><ul><li>Own marketing strategy and execution for assigned global strategic partners and priority accounts</li><li>Develop and deliver joint go‑to‑market and co‑marketing plans aligned to business goals, account priorities, and partner roadmaps</li><li>Act as the main day‑to‑day marketing contact for hyperscaler partners, managing alignment, timelines, and delivery</li><li>Identify and progress new partner engagement opportunities in collaboration with internal stakeholders</li></ul><h3><strong>Integrated Campaign Execution</strong></h3><ul><li>Plan and execute integrated marketing programmes including events, executive forums, ABM campaigns, webinars, email, social, paid media, and sponsorships</li><li>Work closely with Events, ABM, Communications, and Digital teams to ensure cohesive campaign delivery</li><li>Coordinate the development of co‑branded content such as case studies, blogs, and promotional assets</li><li>Lead end‑to‑end campaign execution from planning through to launch, measurement, and optimisation</li></ul><h3><strong>Sales &amp; Stakeholder Enablement</strong></h3><ul><li>Partner with Client Partners, Sales Leaders, and Partner Ecosystem Managers to align marketing activity with account strategy</li><li>Develop and maintain sales-ready assets, toolkits, and enablement materials</li><li>Support executive engagement initiatives linked to key campaigns, events, and partner programmes</li></ul><h3><strong>Cross‑Functional Leadership</strong></h3><ul><li>Act as a central point of coordination across Marketing, Sales, Product, and external partners</li><li>Translate complex partner and product messaging into clear, compelling market narratives</li><li>Drive accountability across stakeholders to ensure timely delivery of marketing initiatives</li></ul><h3><strong>Measurement &amp; Optimisation</strong></h3><ul><li>Track campaign performance and marketing outcomes, providing insights and recommendations</li><li>Report on contribution to pipeline, awareness, and engagement</li><li>Continuously refine programmes based on performance data, partner feedback, and business priorities</li></ul><hr><h2><strong>Qualifications &amp; Experience</strong></h2><ul><li>8–10+ years’ experience in partner marketing, B2B marketing, ABM, or strategic marketing roles</li><li>Experience working with large global partners or enterprise accounts</li><li>Strong programme management and stakeholder management skills</li><li>Experience operating within complex, matrixed organisations</li><li>Excellent written and verbal communication skills, with the ability to engage at executive level</li><li>Experience delivering integrated GTM campaigns, events, and executive marketing initiatives</li></ul><hr><h2><strong>Success in This Role Looks Like</strong></h2><ul><li>Strong, trusted relationships with strategic partners and senior stakeholders</li><li>Delivery of high‑quality, visible partner marketing programmes aligned to business priorities</li><li>Clear alignment between marketing activity and account strategy</li><li>Consistent execution of campaigns that support pipeline growth and executive engagement</li></ul><p>&nbsp;</p><h3>Location &amp; working pattern</h3><p>This is a full time, Remote position ideally based out of the US.</p><p><span style=\"background-color: inherit;\"><span data-teams=\"true\"><strong>Compensation:</strong></span></span></p><p><span style=\"background-color: inherit;\"><span data-teams=\"true\">Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:</span></span></p><p><span style=\"background-color: inherit;\"><span data-teams=\"true\"><strong>The minimum full-time salary range is between $165,000 – $195,000.</strong></span></span></p><p><span style=\"background-color: inherit;\"><span data-teams=\"true\">This position is eligible to participate in an annual incentive program, and information on benefits offered is here.</span></span></p><p><span style=\"background-color: inherit;\"><span data-teams=\"true\"><strong>How to Apply:</strong></span></span></p><p><span style=\"background-color: inherit;\"><span data-teams=\"true\">Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to </span></span><a class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" href=\"https://pearson.jobs/\" aria-label=\"Link https://pearson.jobs/\" id=\"menureej\" rel=\"noreferrer noopener\" target=\"_blank\" title=\"https://pearson.jobs/\"><span style=\"background-color: inherit;\"><span data-teams=\"true\">https://pearson.jobs/</span></span></a><span style=\"background-color: inherit;\"><span data-teams=\"true\">.</span></span></p><p><span style=\"background-color: inherit;\"><span data-teams=\"true\">Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</span></span></p><p><span style=\"background-color: inherit;\"><span data-teams=\"true\"><strong>Application Deadline:</strong></span></span></p><p><span style=\"background-color: inherit;\"><span data-teams=\"true\">Applications will be accepted through&nbsp;<strong>June 5th, 2026</strong>. This window may be extended depending on business needs.</span></span></p><p>&nbsp;</p><p>&nbsp;</p></div>",
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