Marketing Manager (services BU)

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    "ExternalDescriptionStr": "<p style=\"margin-bottom:6.0pt;punctuation-wrap:hanging;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\"><strong>JOB SUMMARY:</strong></span></span></p><p><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">The Services Marketing Manager is responsible for developing and executing marketing strategies and plans for services that drive business growth and customer engagement.</span></span><span style=\"color:black;font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">&nbsp;</span></span><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">This role focuses on communicating the value of services with relevant Midmark product lines, in close partnership with downstream product marketing, to strengthen the overall value proposition from Midmark. The manager uses market insights, customer feedback, and competitive analysis to help inform service strategy and support commercial success across Midmark businesses.</span></span></p><p style=\"margin-bottom:6.0pt;\">&nbsp;</p><p style=\"margin-bottom:6.0pt;punctuation-wrap:hanging;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\"><strong>ESSENTIAL/PRIMARY DUTIES:</strong></span></span></p><ul style=\"padding-left:48px;\"><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Strengthens service category positioning by clearly defining messaging and communicating value to target audiences.</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Leverages cross-functional insights to identify market trends, customer needs, and competitive dynamics that shape marketing strategy.</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Continuously improves service offerings through ongoing market research, trend monitoring, and customer feedback analysis.</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Drives awareness and adoption of current, enhanced, and new services through strategic messaging and targeted marketing initiatives.</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Ensures unified market communication by integrating services messaging with product marketing for consistent, seamless customer experiences.</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Maintains and optimizes marketing assets including content, collateral, and sales enablement tools to support the service portfolio.</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Enhances organizational capability by providing training, presentations, and expertise to internal teams, channel partners, and customers.</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Maximizes marketing ROI by managing budgets, forecasting services performance, and evaluating financial and operational impact.</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Measures and improves marketing effectiveness through KPI development, performance reporting, and actionable recommendations.</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Supports online service sales growth by ensuring pricing, messaging, and digital content align with brand guidelines, while developing strong internal and external stakeholder partnerships.</span></span></p></li></ul><p style=\"margin-bottom:6.0pt;punctuation-wrap:hanging;text-autospace:ideograph-numeric ideograph-other;\">&nbsp;</p><p style=\"margin-bottom:6.0pt;punctuation-wrap:hanging;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\"><strong>SECONDARY DUTIES:</strong></span></span></p><ul style=\"padding-left:48px;\"><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Ensures service offerings are accurately represented in the Midmark customer experience center.</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Supports business unit programs, such as design workshops and customer education and training, as required.</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Plans and participates in trade shows.</span></span></p></li></ul><p style=\"margin-bottom:6.0pt;punctuation-wrap:hanging;text-autospace:ideograph-numeric ideograph-other;\">&nbsp;</p><p style=\"margin-bottom:6.0pt;punctuation-wrap:hanging;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\"><strong>EDUCATION and/or EXPERIENCE:</strong></span></span></p><p style=\"punctuation-wrap:hanging;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Bachelor’s degree in marketing, business administration, or a related field. MBA is desired. 3 – 5 years of experience in services marketing or in marketing roles where responsibilities included developing services messaging and value propositions.</span></span></p><p style=\"margin-bottom:6.0pt;punctuation-wrap:hanging;text-autospace:ideograph-numeric ideograph-other;\">&nbsp;</p><p style=\"margin-bottom:6.0pt;punctuation-wrap:hanging;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\"><strong>COMPETENCY and/or SKILL:</strong></span></span></p><ul style=\"padding-left:48px;\"><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Ability to lead cross-functional teams and influence without authority</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Strong analytical, problem-solving, and financial skills</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Proficient in understanding technical aspects of service delivery</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Excellent communication and leadership skills</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Proficient in Microsoft Office applications</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Ability to employ AI-enabled analytics and machine learning tools for market insight generation and reporting automation</span></span></p></li></ul><p style=\"margin-bottom:6.0pt;punctuation-wrap:hanging;text-autospace:ideograph-numeric ideograph-other;\">&nbsp;</p><p style=\"margin-bottom:6.0pt;punctuation-wrap:hanging;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\"><strong>SUPERVISORY RESPONSIBILITIES:</strong></span></span></p><ul style=\"padding-left:48px;\"><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">Provides leadership, coaching, and/or mentoring.</span></span></p></li><li><p style=\"punctuation-wrap:hanging;tab-stops:list .5in;text-autospace:ideograph-numeric ideograph-other;\"><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;\"><span style=\"font-size:10.0pt;\">May have direct reports.</span></span></p></li></ul>",
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