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Director, Product Marketing - AI Optimization

Fa Efds Dev16 Saasfaprod1 Fa Ocs Oraclecloud Com CX 1 · Dearborn, MI, United States; Product Development Center, Dearborn, MI, US · Hybrid · Active · Oracle Recruiting Cloud / Fusion HCM

Job facts

Field	Value
Company	Fa Efds Dev16 Saasfaprod1 Fa Ocs Oraclecloud Com CX 1
Title	Director, Product Marketing - AI Optimization
Normalized title	-
Department / team	Marketing & Sales
Location	Dearborn, MI, United States
Work model	Hybrid / Hybrid
Employment type	Full Time
Salary	-
Status	active
ATS provider	Oracle Recruiting Cloud / Fusion HCM
Posted / first seen	2026-04-16 / 2026-05-31
Changed / last seen	2026-05-31 / 2026-06-22

Related slices

Page	What it contains	Open
Company jobs	Active postings from Fa Efds Dev16 Saasfaprod1 Fa Ocs Oraclecloud Com CX 1.	Open
Company breakdowns	Role, location, ATS, and work model facets for this company.	Open
ATS provider jobs	Active postings observed through Oracle Recruiting Cloud / Fusion HCM.	Open
Provider filtered search	The same provider as a filtered job collection.	Open
City jobs	Active postings in Dearborn.	Open
Department jobs	Active postings in Marketing & Sales.	Open
Work model jobs	Active Hybrid postings.	Open
Lifecycle events	Open, update, close, and reopen events for this posting.	Open
Original posting	Canonical source or apply URL captured from the ATS.	Open

Linked records

Company	Fa Efds Dev16 Saasfaprod1 Fa Ocs Oraclecloud Com CX 1
Source	0e033658-8211-468e-b853-a970ae091872
ATS provider	Oracle Recruiting Cloud / Fusion HCM

Description

Description We are seeking an empathetic, highly entrepreneurial leader to serve as the Director, Product Marketing - AI Optimization. In this role, you will be responsible for creating an AI culture of "pull-adoption" across the enterprise. You will build a digital product marketing strategy from scratch amidst ambiguity, driving product consolidation, branding, image and asset creation, and spearheading both internal and external campaigns. In this position... This position is designed for a professional who blends deep expertise in AI technology adoption and customer experience (CX) with premium brand management and cross-functional launch coordination. You will leverage advanced marketing techniques to boost user adoption, lead training and enablement frameworks, and partner closely with Ford Direct and Go-to-Market teams. If you are passionate about change management, identifying what truly matters to people, and holding strict accountability for adoption metrics, this is the role for you. Responsibilities What you'll do... You will lead the marketing and adoption of our AI products by delivering the following:: 1. Create a Digital Product Marketing Strategy from Scratch Navigate ambiguity and continuous learning to build a comprehensive marketing strategy for AI products. Lead branding, product consolidation, image creation, and brand asset development. Design and execute impactful internal and external campaigns to promote AI solutions. 2. Drive User Adoption & Create a Culture of Pull-Adoption Utilize advanced marketing and sales techniques to organically boost user adoption of digital AI products. Control, track, and improve adoption metrics, holding strict accountability for adoption targets and KPIs. Transform complex data into intelligent decisions that optimize operations and deliver exceptional experiences for users. 3. Lead Training, Enablement, & Content Creation Develop and lead robust training and enablement frameworks across diverse teams. Create compelling videos, training materials, and communication assets. Identify what matters to people, applying empathy and change management methodologies to ensure smooth transitions and enthusiastic onboarding. 4. Partner with Go-to-Market Teams & Ford Direct Collaborate deeply with Ford Direct and Go-to-Market teams to ensure seamless product launches and integrations. Act as a liaison across cross-functional teams (from sales to design), ensuring the product aligns with the target user and driving global/regional growth initiatives. Leverage an entrepreneurial spirit to explore proactivity, integration, and automation for the customer of tomorrow. 5. Lead Teams of External Consultants and Agencies Oversee and lead teams of external consultants, marketing agencies, and creative partners to execute on the vision. Manage vendor relationships and ensure all deliverables align with Ford's strategic goals and brand standards. 6. Accelerate Time-to-Value & Phased Rollout Design phased rollout strategies that mitigate risk and manage change management effectively. Focus relentlessly on shortening Time-to-Value by identifying the quickest path to measurable impact. Eliminate waste by identifying redundant efforts and steering teams toward shared solutions. Qualifications You'll have... · Digital Product Marketing Strategy: Proven ability to create marketing strategies from scratch amidst ambiguity, including branding, product consolidation, and image/asset creation. · Change Management & Empathy: Expertise in change management methodologies, understanding what matters to people, and applying deep empathy to drive user adoption. · AI & Customer Experience (CX): Experience in AI technology, automation, and transforming data into intelligent decisions to elevate the customer and employee experience. · Cross-Functional Leadership: Track record of coordinating product launches and working closely with Go-to-Market teams, sales, design, and Ford Direct. · Agency & Consultant Management: Demonstrated success in leading teams of external consultants, marketing agencies, and creative professionals. · Content Creation: Hands-on ability to direct or create high-quality videos, training materials, and enablement frameworks. · Entrepreneurial Spirit: A proactive, innovative mindset capable of navigating ambiguity and driving global or regional growth initiatives. · 12+ years of professional experience in marketing or sales career, leading the implementation of digital product. · Marketing degree or similar BS/BA equivalent degree. Even better, you may have... Master's degree preferred. Design thinking certifications. Change management certifications. A unique mix of experiences mirroring top-tier brand management (e.g., luxury or premium automotive brand launches) and advanced AI/CX technology sales and marketing. Proven track record of controlling and improving adoption metrics, holding accountability for adoption targets. Deep understanding of proactivity, integration, and automation in customer experience. Experience spearheading cross-functional product launches and coordinating global/regional growth initiatives. What you'll receive in return... You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply! As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including: • Immediate medical, dental, vision and prescription drug coverage • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more • Vehicle discount program for employees and family members and management leases • Tuition assistance • Established and active employee resource groups • Paid time off for individual and team community service • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day • Paid time off and the option to purchase additional vacation time. This position is a leadership level 4. For more information on salary and benefits, click here: 2026 LL4 Benefits Summary Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660. This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid #LI-WC2

Full job record

Job ID	8b21e12ad5526e708f6bd62235162ef2b3753d9b
Org ID	f8235f28-73a9-4550-bbe3-c63e803e4e48
Source ID	0e033658-8211-468e-b853-a970ae091872
Board ID	0e033658-8211-468e-b853-a970ae091872
Provider	oracle_hcm
Provider Job Key	62107
Title	Director, Product Marketing - AI Optimization
Normalized Title	—
Status	active
Active	yes
Location Text	Dearborn, MI, United States; Product Development Center, Dearborn, MI, US
Department	Marketing & Sales
Team	—
Employment Type	full_time
Workplace Type	hybrid
Remote Policy	hybrid
Country	United States
Region	MI
City	Dearborn
Salary Raw	Description We are seeking an empathetic, highly entrepreneurial leader to serve as the Director, Product Marketing - AI Optimization. In this role, you will be responsible for creating an AI culture of "pull-adoption" across the enterprise. You will build a digital product marketing strategy from scratch amidst ambiguity, driving product consolidation, branding, image and asset creation, and spearheading both internal and external campaigns. In this position... This position is designed for a professional who blends deep expertise in AI technology adoption and customer experience (CX) with premium brand management and cross-functional launch coordination. You will leverage advanced marketing techniques to boost user adoption, lead training and enablement frameworks, and partner closely with Ford Direct and Go-to-Market teams. If you are passionate about change management, identifying what truly matters to people, and holding strict accountability for adoption metrics, this is the role for you. Responsibilities What you'll do... You will lead the marketing and adoption of our AI products by delivering the following:: 1. Create a Digital Product Marketing Strategy from Scratch Navigate ambiguity and continuous learning to build a comprehensive marketing strategy for AI products. Lead branding, product consolidation, image creation, and brand asset development. Design and execute impactful internal and external campaigns to promote AI solutions. 2. Drive User Adoption & Create a Culture of Pull-Adoption Utilize advanced marketing and sales techniques to organically boost user adoption of digital AI products. Control, track, and improve adoption metrics, holding strict accountability for adoption targets and KPIs. Transform complex data into intelligent decisions that optimize operations and deliver exceptional experiences for users. 3. Lead Training, Enablement, & Content Creation Develop and lead robust training and enablement frameworks across diverse teams. Create compelling videos, training materials, and communication assets. Identify what matters to people, applying empathy and change management methodologies to ensure smooth transitions and enthusiastic onboarding. 4. Partner with Go-to-Market Teams & Ford Direct Collaborate deeply with Ford Direct and Go-to-Market teams to ensure seamless product launches and integrations. Act as a liaison across cross-functional teams (from sales to design), ensuring the product aligns with the target user and driving global/regional growth initiatives. Leverage an entrepreneurial spirit to explore proactivity, integration, and automation for the customer of tomorrow. 5. Lead Teams of External Consultants and Agencies Oversee and lead teams of external consultants, marketing agencies, and creative partners to execute on the vision. Manage vendor relationships and ensure all deliverables align with Ford's strategic goals and brand standards. 6. Accelerate Time-to-Value & Phased Rollout Design phased rollout strategies that mitigate risk and manage change management effectively. Focus relentlessly on shortening Time-to-Value by identifying the quickest path to measurable impact. Eliminate waste by identifying redundant efforts and steering teams toward shared solutions. Qualifications You'll have... · Digital Product Marketing Strategy: Proven ability to create marketing strategies from scratch amidst ambiguity, including branding, product consolidation, and image/asset creation. · Change Management & Empathy: Expertise in change management methodologies, understanding what matters to people, and applying deep empathy to drive user adoption. · AI & Customer Experience (CX): Experience in AI technology, automation, and transforming data into intelligent decisions to elevate the customer and employee experience. · Cross-Functional Leadership: Track record of coordinating product launches and working closely with Go-to-Market teams, sales, design, and Ford Direct. · Agency & Consultant Management: Demonstrated success in leading teams of external consultants, marketing agencies, and creative professionals. · Content Creation: Hands-on ability to direct or create high-quality videos, training materials, and enablement frameworks. · Entrepreneurial Spirit: A proactive, innovative mindset capable of navigating ambiguity and driving global or regional growth initiatives. · 12+ years of professional experience in marketing or sales career, leading the implementation of digital product. · Marketing degree or similar BS/BA equivalent degree. Even better, you may have... Master's degree preferred. Design thinking certifications. Change management certifications. A unique mix of experiences mirroring top-tier brand management (e.g., luxury or premium automotive brand launches) and advanced AI/CX technology sales and marketing. Proven track record of controlling and improving adoption metrics, holding accountability for adoption targets. Deep understanding of proactivity, integration, and automation in customer experience. Experience spearheading cross-functional product launches and coordinating global/regional growth initiatives. What you'll receive in return... You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply! As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including: • Immediate medical, dental, vision and prescription drug coverage • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more • Vehicle discount program for employees and family members and management leases • Tuition assistance • Established and active employee resource groups • Paid time off for individual and team community service • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day • Paid time off and the option to purchase additional vacation time. This position is a leadership level 4. For more information on salary and benefits, click here: 2026 LL4 Benefits Summary Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660. This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid #LI-WC2
Salary Min	—
Salary Max	—
Salary Currency	—
Salary Period	day
Source URL	https://fa-efds-dev16-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/62107
Apply URL	https://fa-efds-dev16-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/62107
First Seen At	2026-05-31 17:57:22Z
Last Seen At	2026-06-22 14:46:56Z
Last Checked At	2026-06-22 14:46:56Z
Last Changed At	2026-05-31 17:57:22Z
Inactive At	—
Source Posted At	2026-04-16 01:48:20Z
Source Updated At	—
Raw Payload Uri	s3://job-postings-prod-raw-590183727216/raw/provider=oracle_hcm/board=fa-efds-dev16-saasfaprod1.fa.ocs.oraclecloud.com\|CX_1/date=2026-06-22/2026-06-22T14-45-47-738Z-17a6f1373c28d3b09d89240a715d54492b8f8043eecdb53253be77de9a15a387.json

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text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"font-family: Symbol;\">·</span> <span style=\"font-family: Arial, sans-serif;\"><strong>AI &amp; Customer Experience (CX):</strong></span><span class=\"apple-converted-space\">&nbsp;</span>Experience in AI technology, automation, and transforming data into intelligent decisions to elevate the customer and employee experience.</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"font-family: Symbol;\">·</span> <span style=\"font-family: Arial, sans-serif;\"><strong>Cross-Functional Leadership:</strong></span><span class=\"apple-converted-space\">&nbsp;</span>Track record of coordinating product launches and working closely with Go-to-Market teams, sales, design, and Ford Direct.</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"font-family: Symbol;\">·</span> <span style=\"font-family: Arial, sans-serif;\"><strong>Agency &amp; Consultant Management:</strong></span><span class=\"apple-converted-space\">&nbsp;</span>Demonstrated success in leading teams of external consultants, marketing agencies, and creative professionals.</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"font-family: Symbol;\">·</span> <span style=\"font-family: Arial, sans-serif;\"><strong>Content Creation:</strong></span><span class=\"apple-converted-space\">&nbsp;</span>Hands-on ability to direct or create high-quality videos, training materials, and enablement frameworks.</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"font-family: Symbol;\">·</span> <span><strong>Entrepreneurial Spirit:</strong> A proactive, innovative mindset capable of navigating ambiguity and driving global or regional growth initiatives.</span></p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"font-family: Symbol;\">·</span> 12+ years of professional experience in marketing or sales career, leading the implementation of digital product.</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"font-family: Symbol;\">·</span> Marketing degree or similar BS/BA equivalent degree.</p><h3 style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 16pt; font-style: normal; font-variant-caps: normal; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\">&nbsp;</h3><p style=\"margin-left: 0in;\"><strong>Even better, you may have...</strong></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p style=\"line-height: 15pt;\"><span style=\"color: black;\">Master's degree preferred.</span></p></li><li><p style=\"line-height: 15pt;\"><span style=\"color: black;\">Design thinking certifications.</span></p></li><li><p style=\"line-height: 15pt;\"><span style=\"color: black;\">Change management certifications.</span></p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; line-height: 15pt; margin-bottom: 0in; margin-right: 0in; margin-top: 0.95pt; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0in; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\">&nbsp;</p></li><li><p style=\"line-height: 15pt;\"><span>A unique mix of experiences mirroring top-tier brand management (e.g., luxury or premium automotive brand launches) and advanced AI/CX technology sales and marketing.</span></p></li><li><p style=\"line-height: 15pt;\"><span>Proven track record of controlling and improving adoption metrics, holding accountability for adoption targets.</span></p></li><li><p style=\"line-height: 15pt;\"><span>Deep understanding of proactivity, integration, and automation in customer experience.</span></p></li><li><p style=\"line-height: 15pt;\"><span>Experience spearheading cross-functional product launches and coordinating global/regional growth initiatives.</span></p></li></ul><p style=\"line-height: 15pt;\">&nbsp;</p><p style=\"line-height: 15pt;\"><strong>What you'll receive in return...</strong></p><p style=\"margin-left: 0.25in;\"><span style=\"color: black;\">You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!</span></p><p style=\"line-height: normal; margin-left: 0.25in;\"><br><span style=\"color: black;\">As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:</span><br><span style=\"color: black;\">• Immediate medical, dental, vision and prescription drug coverage</span><br><span style=\"color: black;\">• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more</span><br><span style=\"color: black;\">• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more</span><br><span style=\"color: black;\">• Vehicle discount program for employees and family members and management leases</span><br><span style=\"color: black;\">• Tuition assistance</span><br><span style=\"color: black;\">• Established and active employee resource groups</span><br><span style=\"color: black;\">• Paid time off for individual and team community service&nbsp;</span><br><span style=\"color: black;\">• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day&nbsp;</span><br><span style=\"color: black;\">• Paid time off and the option to purchase additional vacation time.&nbsp;</span></p><p style=\"line-height: normal; margin-left: 0.25in;\"><span style=\"color: black;\">This position is a leadership level 4.</span><br><br><span style=\"color: black;\">For more information on salary and benefits, click here:&nbsp;</span><a href=\"https://corporate.ford.com/content/dam/corporate/us/en-us/documents/careers/2026-New-Hire-Benefit-Summary-LL4.pdf\" target=\"_blank\"><span>2026 LL4 Benefits Summary</span></a><span style=\"color: black;\">&nbsp;</span></p><p style=\"line-height: normal; margin-left: 0.25in;\"><span style=\"color: black;\">Visa sponsorship is not available for this position.</span></p><p style=\"line-height: normal; margin-left: 0.25in;\"><span style=\"color: black;\">Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.</span></p><p style=\"line-height: normal; margin-left: 0.25in;\"><span style=\"color: black;\">We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.</span></p><p style=\"line-height: normal; margin-left: 0.25in;\"><span style=\"color: black;\">This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.&nbsp;</span></p><p style=\"line-height: normal; margin-left: 0.25in;\"><span style=\"color: black;\">#LI-Hybrid #LI-WC2</span></p>",
    "InternalQualificationsStr": "<p style=\"margin-left: 0in;\"><strong>You'll have...</strong></p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"font-family: Symbol;\">·</span> <span style=\"font-family: Arial, sans-serif;\"><strong>Digital Product Marketing Strategy:</strong></span><span class=\"apple-converted-space\">&nbsp;</span>Proven ability to create marketing strategies from scratch amidst ambiguity, including branding, product consolidation, and image/asset creation.</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"font-family: Symbol;\">·</span> <span style=\"font-family: Arial, sans-serif;\"><strong>Change Management &amp; Empathy:</strong></span><span class=\"apple-converted-space\">&nbsp;</span>Expertise in change management methodologies, understanding what matters to people, and applying deep empathy to drive user adoption.</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"font-family: Symbol;\">·</span> <span style=\"font-family: Arial, sans-serif;\"><strong>AI &amp; Customer Experience (CX):</strong></span><span class=\"apple-converted-space\">&nbsp;</span>Experience in AI technology, automation, and transforming data into intelligent decisions to elevate the customer and employee experience.</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"font-family: Symbol;\">·</span> <span style=\"font-family: Arial, sans-serif;\"><strong>Cross-Functional Leadership:</strong></span><span class=\"apple-converted-space\">&nbsp;</span>Track record of coordinating product launches and working closely with Go-to-Market teams, sales, design, and Ford Direct.</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"font-family: Symbol;\">·</span> <span style=\"font-family: Arial, sans-serif;\"><strong>Agency &amp; Consultant Management:</strong></span><span class=\"apple-converted-space\">&nbsp;</span>Demonstrated success in leading teams of external consultants, marketing agencies, and creative professionals.</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"font-family: Symbol;\">·</span> <span style=\"font-family: Arial, sans-serif;\"><strong>Content Creation:</strong></span><span class=\"apple-converted-space\">&nbsp;</span>Hands-on ability to direct or create high-quality videos, training materials, and enablement frameworks.</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"font-family: Symbol;\">·</span> <span><strong>Entrepreneurial Spirit:</strong> A proactive, innovative mindset capable of navigating ambiguity and driving global or regional growth initiatives.</span></p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"font-family: Symbol;\">·</span> 12+ years of professional experience in marketing or sales career, leading the implementation of digital product.</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"font-family: Symbol;\">·</span> Marketing degree or similar BS/BA equivalent degree.</p><h3 style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 16pt; font-style: normal; font-variant-caps: normal; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\">&nbsp;</h3><p style=\"margin-left: 0in;\"><strong>Even better, you may have...</strong></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p style=\"line-height: 15pt;\"><span style=\"color: black;\">Master's degree preferred.</span></p></li><li><p style=\"line-height: 15pt;\"><span style=\"color: black;\">Design thinking certifications.</span></p></li><li><p style=\"line-height: 15pt;\"><span style=\"color: black;\">Change management certifications.</span></p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; line-height: 15pt; margin-bottom: 0in; margin-right: 0in; margin-top: 0.95pt; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0in; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\">&nbsp;</p></li><li><p style=\"line-height: 15pt;\"><span>A unique mix of experiences mirroring top-tier brand management (e.g., luxury or premium automotive brand launches) and advanced AI/CX technology sales and marketing.</span></p></li><li><p style=\"line-height: 15pt;\"><span>Proven track record of controlling and improving adoption metrics, holding accountability for adoption targets.</span></p></li><li><p style=\"line-height: 15pt;\"><span>Deep understanding of proactivity, integration, and automation in customer experience.</span></p></li><li><p style=\"line-height: 15pt;\"><span>Experience spearheading cross-functional product launches and coordinating global/regional growth initiatives.</span></p></li></ul><p style=\"line-height: 15pt;\">&nbsp;</p><p style=\"line-height: 15pt;\"><strong>What you'll receive in return...</strong></p><p style=\"margin-left: 0.25in;\"><span style=\"color: black;\">You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!</span></p><p style=\"line-height: normal; margin-left: 0.25in;\"><br><span style=\"color: black;\">As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:</span><br><span style=\"color: black;\">• Immediate medical, dental, vision and prescription drug coverage</span><br><span style=\"color: black;\">• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more</span><br><span style=\"color: black;\">• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more</span><br><span style=\"color: black;\">• Vehicle discount program for employees and family members and management leases</span><br><span style=\"color: black;\">• Tuition assistance</span><br><span style=\"color: black;\">• Established and active employee resource groups</span><br><span style=\"color: black;\">• Paid time off for individual and team community service&nbsp;</span><br><span style=\"color: black;\">• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day&nbsp;</span><br><span style=\"color: black;\">• Paid time off and the option to purchase additional vacation time.&nbsp;</span></p><p style=\"line-height: normal; margin-left: 0.25in;\"><span style=\"color: black;\">This position is a leadership level 4.</span><br><br><span style=\"color: black;\">For more information on salary and benefits, click here:&nbsp;</span><a href=\"https://corporate.ford.com/content/dam/corporate/us/en-us/documents/careers/2026-New-Hire-Benefit-Summary-LL4.pdf\" target=\"_blank\"><span>2026 LL4 Benefits Summary</span></a><span style=\"color: black;\">&nbsp;</span></p><p style=\"line-height: normal; margin-left: 0.25in;\"><span style=\"color: black;\">Visa sponsorship is not available for this position.</span></p><p style=\"line-height: normal; margin-left: 0.25in;\"><span style=\"color: black;\">Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.</span></p><p style=\"line-height: normal; margin-left: 0.25in;\"><span style=\"color: black;\">We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.</span></p><p style=\"line-height: normal; margin-left: 0.25in;\"><span style=\"color: black;\">This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.&nbsp;</span></p><p style=\"line-height: normal; margin-left: 0.25in;\"><span style=\"color: black;\">#LI-Hybrid #LI-WC2</span></p>",
    "OrganizationDescriptionStr": "",
    "primaryLocationCoordinates": [
      {
        "Latitude": "42.32207",
        "Longitude": "-83.17629",
        "CountryCode": "US",
        "GeographyId": 300000009182319,
        "GeographyNodeId": 100036559723376
      }
    ],
    "ExternalResponsibilitiesStr": "<h3 style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 16pt; font-style: normal; font-variant-caps: normal; letter-spacing: normal; line-height: 15pt; margin: 0in 0in 0in 5.05pt; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"color: black;\"><span style=\"font-size: 11pt; font-weight: normal;\"><strong>What you'll do...</strong></span></span></h3><h3 style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 16pt; font-style: normal; font-variant-caps: normal; letter-spacing: normal; line-height: 15pt; margin: 0in 0in 0in 5.05pt; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\">&nbsp;</h3><h3 style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 16pt; font-style: normal; font-variant-caps: normal; letter-spacing: normal; line-height: 15pt; margin: 0in 0in 0in 5.05pt; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"color: black;\"><span style=\"font-size: 11pt; font-weight: normal;\">You will lead the marketing and adoption of our AI products by delivering the following::</span></span></h3><h3 style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 16pt; font-style: normal; font-variant-caps: normal; letter-spacing: normal; line-height: 15pt; margin: 0in 0in 0in 5.05pt; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\">&nbsp;</h3><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"color: black;\"><span style=\"font-size: 12pt;\"><strong>1. Create a Digital Product Marketing Strategy from Scratch</strong></span></span></p><ul style=\"list-style-type: disc;\"><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Navigate ambiguity and continuous learning to build a comprehensive marketing strategy for AI products.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Lead branding, product consolidation, image creation, and brand asset development.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Design and execute impactful internal and external campaigns to promote AI solutions.</span></li></ul><p>&nbsp;</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"color: black;\"><span style=\"font-size: 12pt;\"><strong>2. Drive User Adoption &amp; Create a Culture of Pull-Adoption</strong></span></span></p><ul style=\"list-style-type: disc;\"><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Utilize advanced marketing and sales techniques to organically boost user adoption of digital AI products.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Control, track, and improve adoption metrics, holding strict accountability for adoption targets and KPIs.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Transform complex data into intelligent decisions that optimize operations and deliver exceptional experiences for users.</span></li></ul><p>&nbsp;</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"color: black;\"><span style=\"font-size: 12pt;\"><strong>3. Lead Training, Enablement, &amp; Content Creation</strong></span></span></p><ul style=\"list-style-type: disc;\"><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Develop and lead robust training and enablement frameworks across diverse teams.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Create compelling videos, training materials, and communication assets.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Identify what matters to people, applying empathy and change management methodologies to ensure smooth transitions and enthusiastic onboarding.</span></li></ul><p>&nbsp;</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"color: black;\"><span style=\"font-size: 12pt;\"><strong>4. Partner with Go-to-Market Teams &amp; Ford Direct</strong></span></span></p><ul style=\"list-style-type: disc;\"><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Collaborate deeply with Ford Direct and Go-to-Market teams to ensure seamless product launches and integrations.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Act as a liaison across cross-functional teams (from sales to design), ensuring the product aligns with the target user and driving global/regional growth initiatives.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Leverage an entrepreneurial spirit to explore proactivity, integration, and automation for the customer of tomorrow.</span></li></ul><p>&nbsp;</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"color: black;\"><span style=\"font-size: 12pt;\"><strong>5. Lead Teams of External Consultants and Agencies</strong></span></span></p><ul style=\"list-style-type: disc;\"><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Oversee and lead teams of external consultants, marketing agencies, and creative partners to execute on the vision.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Manage vendor relationships and ensure all deliverables align with Ford's strategic goals and brand standards.</span></li></ul><p>&nbsp;</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"color: black;\"><strong>6. Accelerate Time-to-Value &amp; Phased Rollout</strong></span></p><ul style=\"list-style-type: disc;\"><li style=\"color: black;\"><span>Design phased rollout strategies that mitigate risk and manage change management effectively.</span></li><li style=\"color: black;\"><span>Focus relentlessly on shortening Time-to-Value by identifying the quickest path to measurable impact.</span></li><li style=\"color: black;\"><span>Eliminate waste by identifying redundant efforts and steering teams toward shared solutions.</span></li></ul>",
    "InternalResponsibilitiesStr": "<h3 style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 16pt; font-style: normal; font-variant-caps: normal; letter-spacing: normal; line-height: 15pt; margin: 0in 0in 0in 5.05pt; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"color: black;\"><span style=\"font-size: 11pt; font-weight: normal;\"><strong>What you'll do...</strong></span></span></h3><h3 style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 16pt; font-style: normal; font-variant-caps: normal; letter-spacing: normal; line-height: 15pt; margin: 0in 0in 0in 5.05pt; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\">&nbsp;</h3><h3 style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 16pt; font-style: normal; font-variant-caps: normal; letter-spacing: normal; line-height: 15pt; margin: 0in 0in 0in 5.05pt; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"color: black;\"><span style=\"font-size: 11pt; font-weight: normal;\">You will lead the marketing and adoption of our AI products by delivering the following::</span></span></h3><h3 style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 16pt; font-style: normal; font-variant-caps: normal; letter-spacing: normal; line-height: 15pt; margin: 0in 0in 0in 5.05pt; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\">&nbsp;</h3><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"color: black;\"><span style=\"font-size: 12pt;\"><strong>1. Create a Digital Product Marketing Strategy from Scratch</strong></span></span></p><ul style=\"list-style-type: disc;\"><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Navigate ambiguity and continuous learning to build a comprehensive marketing strategy for AI products.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Lead branding, product consolidation, image creation, and brand asset development.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Design and execute impactful internal and external campaigns to promote AI solutions.</span></li></ul><p>&nbsp;</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"color: black;\"><span style=\"font-size: 12pt;\"><strong>2. Drive User Adoption &amp; Create a Culture of Pull-Adoption</strong></span></span></p><ul style=\"list-style-type: disc;\"><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Utilize advanced marketing and sales techniques to organically boost user adoption of digital AI products.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Control, track, and improve adoption metrics, holding strict accountability for adoption targets and KPIs.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Transform complex data into intelligent decisions that optimize operations and deliver exceptional experiences for users.</span></li></ul><p>&nbsp;</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"color: black;\"><span style=\"font-size: 12pt;\"><strong>3. Lead Training, Enablement, &amp; Content Creation</strong></span></span></p><ul style=\"list-style-type: disc;\"><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Develop and lead robust training and enablement frameworks across diverse teams.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Create compelling videos, training materials, and communication assets.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Identify what matters to people, applying empathy and change management methodologies to ensure smooth transitions and enthusiastic onboarding.</span></li></ul><p>&nbsp;</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"color: black;\"><span style=\"font-size: 12pt;\"><strong>4. Partner with Go-to-Market Teams &amp; Ford Direct</strong></span></span></p><ul style=\"list-style-type: disc;\"><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Collaborate deeply with Ford Direct and Go-to-Market teams to ensure seamless product launches and integrations.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Act as a liaison across cross-functional teams (from sales to design), ensuring the product aligns with the target user and driving global/regional growth initiatives.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Leverage an entrepreneurial spirit to explore proactivity, integration, and automation for the customer of tomorrow.</span></li></ul><p>&nbsp;</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"color: black;\"><span style=\"font-size: 12pt;\"><strong>5. Lead Teams of External Consultants and Agencies</strong></span></span></p><ul style=\"list-style-type: disc;\"><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Oversee and lead teams of external consultants, marketing agencies, and creative partners to execute on the vision.</span></li><li style=\"color: black;\"><span style=\"font-size: 12pt;\">Manage vendor relationships and ensure all deliverables align with Ford's strategic goals and brand standards.</span></li></ul><p>&nbsp;</p><p style=\"-webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-line: none; text-decoration-style: solid; text-decoration-thickness: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;\"><span style=\"color: black;\"><strong>6. Accelerate Time-to-Value &amp; Phased Rollout</strong></span></p><ul style=\"list-style-type: disc;\"><li style=\"color: black;\"><span>Design phased rollout strategies that mitigate risk and manage change management effectively.</span></li><li style=\"color: black;\"><span>Focus relentlessly on shortening Time-to-Value by identifying the quickest path to measurable impact.</span></li><li style=\"color: black;\"><span>Eliminate waste by identifying redundant efforts and steering teams toward shared solutions.</span></li></ul>",
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    "ShortDescriptionStr": "We are seeking an empathetic, highly entrepreneurial leader to serve as the Director, Product Marketing - AI Optimization. In this role, you will be responsible for creating an AI culture of \"pull-adoption\" across the enterprise. You will build a digital product marketing strategy from scratch amidst ambiguity, driving product consolidation, branding, image and asset creation, and spearheading both internal and external campaigns.\n\nThis position is designed for a professional who blends deep expertise in AI technology adoption and customer experience (CX) with premium brand management and cross-functional launch coordination. You will leverage advanced marketing techniques to boost user adoption, lead training and enablement frameworks, and partner closely with Ford Direct and Go-to-Market teams. If you are passionate about change management, identifying what truly matters to people, and holding strict accountability for adoption metrics, this is the role for you.\n",
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