Creative Content & Community Manager

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    "requisitionDescription": "\n    <link href=\"https://static.workforcenow.adp.com/mas/mdf-components/23.45.22/styles/froala_editor.pkgd.min.css\" rel=\"stylesheet\" type=\"text/css\" />\n    <link href=\"https://static.workforcenow.adp.com/mas/mdf-components/23.45.22/styles/froala_style.min.css\" rel=\"stylesheet\" type=\"text/css\" />\n\n    <div class=\"fr-view\">\n      <p>Lutronic, a leading innovator of aesthetic and medical advanced laser and related technology, was established over 26 years ago to bring intuitive, robust, versatile devices which are affordable and efficacious to the worldwide medical community. Committed to improving medicine, Lutronic partners with key opinion leaders to advance science and ensure efficacy of its systems. All systems are versatile and offer multiple settings and treatment options for customized treatments, which optimize outcomes for a wide variety of conditions and treatments including melasma, tattoo removal, soft tissue incision, vascular, hair removal, wrinkles&nbsp;</p><p>A Creative &amp; Community Manager at Lutronic is responsible for creating content, managing community interactions, and growing the company&#39;s social media presence across various platforms such as Facebook, Twitter, LinkedIn, Instagram, and TikTok.&nbsp;</p><p>Specifically, the role involves creating and executing social media strategies, developing engaging content for social and digital channels, monitoring and responding to social media activity, analyzing performance metrics, and working with cross-functional teams to align social media efforts with broader marketing goals. Additionally, this role also supplements in the assistance of the Creative Services Department for projects focusing on digital mediums such as web and motion graphics and will execute on various on-brand creative projects for Lutronic&rsquo;s digital marketing collateral.</p><p>A successful Creative &amp; Community Manager should have strong communication skills, knowledge of social media trends and technologies, content creation skills and be knowledgeable in Adobe Creative Suite of Products, project management skills, and the ability to analyze social media data to adjust strategies and tactics as needed.</p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Developing and implementing a social media strategy:</strong> Your first task would be to develop a social media strategy that aligns with the company&#39;s overall marketing goals and objectives. This strategy should consider the unique characteristics of the medical device industry, including regulatory compliance and patient privacy concerns</li><li><strong>Content Management:</strong> You would be responsible for planning and curating monthly content for the company&#39;s social media channels. This might include educational materials about the company&#39;s products and services, as well as information about industry trends and best practices. As part of the team creating the content, Graphic/web design experience is &nbsp;required.&nbsp;</li><li><strong>Managing social media accounts:</strong> You would be responsible for managing the company&#39;s social media accounts, including creating and posting content, responding to comments and messages, keeping Instagram stories up to date &amp; live (such as when we are at events and tradeshows), and engaging with followers.</li><li><strong>Monitoring online conversations:</strong> You would need to monitor social media and other online platforms to keep track of what people are saying about the company and its products. This would allow you to respond to any issues or concerns before they become bigger problems.</li><li><strong>Collaborating with other departments:</strong> As a Creative &amp; Community Manager, you would need to work closely with other departments within the company, including marketing, sales, and regulatory compliance. You would need to ensure that your social media activities are aligned with the overall goals of the company and are following relevant regulations.</li><li><strong>Creative Content Development:</strong> Create on-brand graphics to meet specific commercial or promotional needs, such as logos, motion graphics, or imagery for digital uses including banner ads, social media posts, website graphics, magazine advertorials, etc.</li></ul><p><strong>Qualifications</strong></p><ul><li><strong>Education:</strong> A bachelor&#39;s degree in marketing, communications, design, or an equivalent combination of education and experience. A background in the life sciences or medical industry is also beneficial.</li><li><strong>Industry knowledge:</strong> 3+ years of experience in Social Media marketing ideally in the medical device industry</li><li><strong>Social media expertise</strong>: Strong knowledge of social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and TikTok, is necessary. The ability to keep up with evolving social media trends and technologies is also important.</li><li><strong>Content creation:</strong> Experience in creating engaging and informative content for social media platforms and digital channels, including graphic design, videos, animations, ads and written posts via Adobe Creative Suite (After Effects, Photoshop, Illustrator, InDesign, and Premiere Pro) is essential.</li><li><strong>Analytical skills</strong>: The ability to analyze social media data and metrics to track the success of social media campaigns and adjust strategies accordingly is important.</li></ul><p><strong>Featured benefits</strong></p><ul><li>401(k)</li><li>Dental insurance</li><li>Vision insurance</li><li>Medical insurance</li><li>Disability insurance</li></ul>\n    </div>\n  \n",
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