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Trade Show & Events Manager (Lead Generation)

323017e4 7f2e 49e2 Bca0 E798b69a8e90 19000101 000001 · Troy, MI, US, Troy, MI · Active · $90,000–$110,000 / year · ADP Workforce Now Recruiting

Job facts

FieldValue
Company323017e4 7f2e 49e2 Bca0 E798b69a8e90 19000101 000001
TitleTrade Show & Events Manager (Lead Generation)
Normalized title-
Department / team-
LocationTroy, MI, United States
Work model-
Employment type-
Salary$90,000–$110,000 / year
Statusactive
ATS providerADP Workforce Now Recruiting
Posted / first seen2026-06-04 / 2026-05-31
Changed / last seen2026-06-05 / 2026-06-05

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PageWhat it containsOpen
Company jobsActive postings from 323017e4 7f2e 49e2 Bca0 E798b69a8e90 19000101 000001.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through ADP Workforce Now Recruiting.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in Troy.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

Company323017e4 7f2e 49e2 Bca0 E798b69a8e90 19000101 000001
Source8b3ace04-752c-4881-9bfd-d240d87ce653
ATS providerADP Workforce Now Recruiting

Description

Build Something That Didn’t Exist Before HANSONS has been a top home improvement company for 35+ years and we’re not done growing. We’re building an owned, scalable lead generation engine powered by events, retail activations, and canvassing, and we need the right person to build and run it. This isn’t a role for someone who wants to manage an existing program. This is a ground-floor opportunity to design the system, build the teams, and own the results across multiple markets nationwide. The Role As the Trade Show & Events Manager (Lead Generation), you’ll be responsible for creating a repeatable, scalable field lead generation channel that delivers qualified demo appointments directly to our sales teams. You’ll partner with General Managers to hire and develop market-level Program Coordinators, build the playbook, and drive performance across every market you touch. The outcome: a fully owned channel that consistently produces high-quality leads, reduces reliance on third-party marketing, and becomes a core growth driver for Hansons nationally. What We Offer $90,000–$110,000 base salary 30% annual bonus opportunity tied to performance Weekly pay via direct deposit Health benefits at 30 days (medical, dental, vision, life, and more) 401k with company match at 90 days Paid time off with unlimited rollover Holiday pay eligible immediately Clear path to senior leadership as the program scales Presidents Club trips and incentive opportunities Employee and Friends & Family discounts What You’ll Do Design the Playbook Build the Hansons Events, Trade Show & Canvassing Playbook from the ground up - scripts, SOPs, frameworks, and appointment-setting systems Define success metrics (HPD, set rate, cost per lead, demo volume) and build reporting to track them Own the Markets Partner with GMs to hire and develop Program Coordinators at the market level Launch 3–5 pilot markets in Year 1 with fully functioning, performance-driven teams Maintain consistency across markets while optimizing locally Build & Develop Teams Build scalable recruiting systems for part-time event staff and canvassers Train, certify, and coach Program Coordinators; hold them accountable to outcomes Create onboarding and development pathways that scale as we grow Drive Performance & Accountability Own KPIs across the channel: leads generated, demos set, cost per lead, and cost of marketing Run weekly accountability rhythms with GMs and Coordinators Continuously optimize based on data and field performance Think Nationally, Execute Locally Develop event and territory strategies that align with ideal customer profiles Build infrastructure and systems to support national expansion Manage market-level budgets and reallocate resources toward highest-performing channels Who We’re Looking For A proven builder - you’ve created scalable systems and programs, not just managed existing ones Experience leading field teams, canvassing operations, or multi-market event programs Strong operator with high standards, accountability, and a bias toward execution Data-driven - you know your numbers and use them to make decisions A talent developer who recruits, trains, and builds high-performing teams Comfortable operating at all levels - working alongside GMs, sales leaders, and executives Experience in events & trade shows, canvassing, field marketing, direct sales leadership, or home improvement strongly preferred What Success Looks Like in Year 1 3–5 pilot markets launched with functioning teams and consistent demo production for trade shows & events (lead generation) A clear, adopted company-wide playbook in place Cost of marketing at or trending toward 12% Scalable recruiting and training systems operational A strong Program Coordinator bench that can sustain growth Schedule & Travel Full-time. This is a multi-market, national role. Regular travel is required to launch and support markets, conduct field visits, and partner with GMs. If you’re looking for a desk job, this isn’t it. If you want to build something real and see the results in the field - keep reading. #HansonsHP #ZR

Full job record

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Source ID8b3ace04-752c-4881-9bfd-d240d87ce653
Board ID8b3ace04-752c-4881-9bfd-d240d87ce653
Provideradp_workforcenow
Provider Job Key584023
TitleTrade Show & Events Manager (Lead Generation)
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Statusactive
Activeyes
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Department—
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Employment Type—
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CountryUnited States
RegionMI
CityTroy
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Salary Min90,000
Salary Max110,000
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First Seen At2026-05-31 18:42:02Z
Last Seen At2026-06-05 02:22:53Z
Last Checked At2026-06-05 02:22:53Z
Last Changed At2026-06-05 02:22:53Z
Inactive At—
Source Posted At2026-06-04 21:21:00Z
Source Updated At—
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    "requisitionDescription": "<div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-top:12.0pt;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;' data-pasted=\"true\"><strong><span style=\"font-size: 24px; color: rgb(31, 56, 100); font-family: arial, sans-serif;\">Build Something That Didn&rsquo;t Exist Before</span></strong></p><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-bottom:8.0pt;'><span style=\"font-size: 16px; font-family: arial, sans-serif;\">HANSONS has been a top home improvement company for 35+ years and we&rsquo;re not done growing. We&rsquo;re building an owned, scalable lead generation engine powered by events, retail activations, and canvassing, and we need the right person to build and run it.</span></p><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-bottom:8.0pt;'><span style=\"font-size: 16px; font-family: arial, sans-serif;\">This isn&rsquo;t a role for someone who wants to manage an existing program. This is a ground-floor opportunity to design the system, build the teams, and own the results across multiple markets nationwide.</span></p><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-top:12.0pt;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;'><span style=\"font-family: arial,sans-serif;\"><strong><span style=\"font-size: 24px; color: rgb(31, 56, 100);\">The Role</span></strong></span></p><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-bottom:8.0pt;'><span style=\"font-family: arial, sans-serif; font-size: 16px;\">As the Trade Show &amp; Events Manager (Lead Generation), you&rsquo;ll be responsible for creating a repeatable, scalable field lead generation channel that delivers qualified demo appointments directly to our sales teams. You&rsquo;ll partner with General Managers to hire and develop market-level Program Coordinators, build the playbook, and drive performance across every market you touch.</span></p><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-bottom:8.0pt;'><span style=\"font-family: arial, sans-serif; font-size: 16px;\">The outcome: a fully owned channel that consistently produces high-quality leads, reduces reliance on third-party marketing, and becomes a core growth driver for Hansons nationally.</span></p><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-top:12.0pt;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;'><span style=\"font-family: arial,sans-serif;\"><strong><span style=\"font-size: 24px; color: rgb(31, 56, 100);\">What We Offer</span></strong></span></p><div style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;'><ul style=\"margin-bottom:0in;margin-left: -0.25in;\"><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">$90,000&ndash;$110,000 base salary</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">30% annual bonus opportunity tied to performance</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Weekly pay via direct deposit</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Health benefits at 30 days (medical, dental, vision, life, and more)</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">401k with company match at 90 days</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Paid time off with unlimited rollover</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Holiday pay eligible immediately</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Clear path to senior leadership as the program scales</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Presidents Club trips and incentive opportunities</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Employee and Friends &amp; Family discounts</li></ul></div><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-top:12.0pt;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;'><span style=\"font-family: arial,sans-serif;\"><strong><span style=\"font-size: 24px; color: rgb(31, 56, 100);\">What You&rsquo;ll Do</span></strong></span></p><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:4.0pt;margin-left:0in;'><span style=\"font-family: arial,sans-serif;\"><strong><span style=\"font-size: 18px; color: rgb(46, 74, 122);\">Design the Playbook</span></strong></span></p><div style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;'><ul style=\"margin-bottom:0in;margin-left: -0.25in;\"><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Build the Hansons Events, Trade Show &amp; Canvassing Playbook from the ground up - scripts, SOPs, frameworks, and appointment-setting systems</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Define success metrics (HPD, set rate, cost per lead, demo volume) and build reporting to track them</li></ul></div><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:4.0pt;margin-left:0in;'><span style=\"font-family: arial,sans-serif;\"><strong><span style=\"font-size: 18px; color: rgb(46, 74, 122);\">Own the Markets</span></strong></span></p><div style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;'><ul style=\"margin-bottom:0in;margin-left: -0.25in;\"><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Partner with GMs to hire and develop Program Coordinators at the market level</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Launch 3&ndash;5 pilot markets in Year 1 with fully functioning, performance-driven teams</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Maintain consistency across markets while optimizing locally</li></ul></div><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:4.0pt;margin-left:0in;'><span style=\"font-family: arial,sans-serif;\"><strong><span style=\"font-size: 18px; color: rgb(46, 74, 122);\">Build &amp; Develop Teams</span></strong></span></p><div style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;'><ul style=\"margin-bottom:0in;margin-left: -0.25in;\"><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Build scalable recruiting systems for part-time event staff and canvassers</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Train, certify, and coach Program Coordinators; hold them accountable to outcomes</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Create onboarding and development pathways that scale as we grow</li></ul></div><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:4.0pt;margin-left:0in;'><span style=\"font-family: arial,sans-serif;\"><strong><span style=\"font-size: 18px; color: rgb(46, 74, 122);\">Drive Performance &amp; Accountability</span></strong></span></p><div style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;'><ul style=\"margin-bottom:0in;margin-left: -0.25in;\"><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Own KPIs across the channel: leads generated, demos set, cost per lead, and cost of marketing</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Run weekly accountability rhythms with GMs and Coordinators</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Continuously optimize based on data and field performance</li></ul></div><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:4.0pt;margin-left:0in;'><span style=\"font-family: arial,sans-serif;\"><strong><span style=\"font-size: 18px; color: rgb(46, 74, 122);\">Think Nationally, Execute Locally</span></strong></span></p><div style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;'><ul style=\"margin-bottom:0in;margin-left: -0.25in;\"><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Develop event and territory strategies that align with ideal customer profiles</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Build infrastructure and systems to support national expansion</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Manage market-level budgets and reallocate resources toward highest-performing channels</li></ul></div><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-top:12.0pt;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;'><span style=\"font-family: arial,sans-serif;\"><strong><span style=\"font-size: 24px; color: rgb(31, 56, 100);\">Who We&rsquo;re Looking For</span></strong></span></p><div style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;'><ul style=\"margin-bottom:0in;margin-left: -0.25in;\"><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">A proven builder - you&rsquo;ve created scalable systems and programs, not just managed existing ones</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Experience leading field teams, canvassing operations, or multi-market event programs</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Strong operator with high standards, accountability, and a bias toward execution</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Data-driven - you know your numbers and use them to make decisions</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">A talent developer who recruits, trains, and builds high-performing teams</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Comfortable operating at all levels - working alongside GMs, sales leaders, and executives</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Experience in events &amp; trade shows, canvassing, field marketing, direct sales leadership, or home improvement strongly preferred</li></ul></div><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-top:12.0pt;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;'><span style=\"font-family: arial,sans-serif;\"><strong><span style=\"font-size: 24px; color: rgb(31, 56, 100);\">What Success Looks Like in Year 1</span></strong></span></p><div style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;'><ul style=\"margin-bottom:0in;margin-left: -0.25in;\"><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">3&ndash;5 pilot markets launched with functioning teams and consistent demo production for trade shows &amp; events (lead generation)</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">A clear, adopted company-wide playbook in place</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Cost of marketing at or trending toward 12%</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">Scalable recruiting and training systems operational</li><li style=\"margin: 0in; font-size: 16px; font-family: arial, sans-serif;\">A strong Program Coordinator bench that can sustain growth</li></ul></div><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-top:12.0pt;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;'><span style=\"font-family: arial,sans-serif;\"><strong><span style=\"font-size: 24px; color: rgb(31, 56, 100);\">Schedule &amp; Travel</span></strong></span></p><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-bottom:8.0pt;'><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Full-time. This is a multi-market, national role. Regular travel is required to launch and support markets, conduct field visits, and partner with GMs. If you&rsquo;re looking for a desk job, this isn&rsquo;t it. If you want to build something real and see the results in the field - keep reading.</span></p><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-bottom:8.0pt;'><span style=\"font-family: arial,sans-serif;\"><br></span></p><p style='margin:0in;font-size:13px;font-family:\"Arial\",sans-serif;margin-bottom:8.0pt;'><span style=\"font-family: arial,sans-serif;\">#HansonsHP</span><br><span style=\"font-family: arial,sans-serif;\">#ZR</span></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>\n",
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}
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