E-commerce & Digital Growth Specialist

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    "description": "<p><br></p>\n<p><span style=\"font-size: 18pt\"><span style=\"font-weight: bold\">We’re Hiring: E-commerce &amp; Digital Growth Specialist (Full-time | AUS hours)</span></span></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Location:</span><span style=\"font-family: Arial, sans-serif\"> Sydney (remote)</span><span style=\"font-family: Arial, sans-serif\"><br></span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Reports To:</span><span style=\"font-family: Arial, sans-serif\"> Head of Marketing / Founders</span><span style=\"font-family: Arial, sans-serif\"><br></span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Type:</span><span style=\"font-family: Arial, sans-serif\"> Full-Time </span></span></p>\n<p><span style=\"font-size: 14pt\"><br></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">About the Company</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">The company is a female-founded feminine skincare brand dedicated to empowering women and transforming antiquated mindsets around intimate health and confidence. The brand sells its range of PH-balanced, natural intimate skincare products primarily through its online store.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Role Overview</span></p>\n<p><span style=\"font-size: 14pt\"><span style=\"font-family: Arial, sans-serif\">We are seeking a highly experienced </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">E-commerce &amp; Digital Growth Specialist (5+ years)</span><span style=\"font-family: Arial, sans-serif\"> who will own and optimize the entire digital ecosystem for our Shopify store. You will be responsible for driving traffic, improving conversion, executing email and digital marketing strategies, managing paid advertising, enhancing organic search visibility, and ensuring consistent brand presence across digital channels.</span></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">You should be strategic, analytically minded, and hands-on — capable of both planning and executing growth initiatives end-to-end.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Key Responsibilities</span></p>\n<p><span style=\"font-size: 14pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Shopify &amp; Website Optimization</span><span style=\"font-family: Arial, sans-serif; font-weight: bold\"><br></span><span style=\"font-family: Arial, sans-serif\"> You will manage and enhance the Shopify store — improving UX, product pages, collection structures, navigation, theme performance, and conversion paths. Ensure product content, imagery, SEO metadata, and landing pages are optimized to maximize visibility and sales.</span></span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Maintain and improve the online storefront experience.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Optimize site content structure for SEO and conversions.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Collaborate with designers and developers to implement enhancements.</span></li>\n</ul>\n<p><span style=\"font-size: 14pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Email &amp; Klaviyo Marketing</span><span style=\"font-family: Arial, sans-serif; font-weight: bold\"><br></span><span style=\"font-family: Arial, sans-serif\"> Develop and execute high-performing email marketing strategies using Klaviyo to drive retention, repeat purchases, and lifecycle engagement.</span></span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Build Klaviyo segments, flows, triggered campaigns, automation and personalization.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Monitor deliverability, A/B testing, and revenue attribution for email flows.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Craft compelling promotional and lifecycle email campaigns.</span></li>\n</ul>\n<p><span style=\"font-size: 14pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Paid Digital Advertising (Google &amp; Meta)</span><span style=\"font-family: Arial, sans-serif; font-weight: bold\"><br></span><span style=\"font-family: Arial, sans-serif\"> Manage and optimize paid acquisition campaigns across Google and Facebook/Instagram.</span></span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Plan, launch, monitor and scale performance campaigns.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Use data to refine audience targeting, creative messaging, and budget allocation.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Report on ROI and key performance metrics regularly.</span></li>\n</ul>\n<p><span style=\"font-size: 14pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Search Engine Optimization (SEO)</span><span style=\"font-family: Arial, sans-serif; font-weight: bold\"><br></span><span style=\"font-family: Arial, sans-serif\"> Implement SEO strategies to boost organic search performance and traffic growth.</span></span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Perform keyword research and on-page SEO (meta tags, alt text, internal linking).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Optimize content and product pages for relevant search visibility.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Monitor rankings, traffic, and implement technical or content recommendations.</span></li>\n</ul>\n<p><span style=\"font-size: 14pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Social Media Management &amp; Content</span><span style=\"font-family: Arial, sans-serif; font-weight: bold\"><br></span><span style=\"font-family: Arial, sans-serif\"> Manage social platforms to build community, brand engagement and traffic from social channels.</span></span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Plan and schedule social content supporting campaigns, product launches, and promotions.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Work with creatives to generate social visuals and copy aligned with brand voice.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Monitor social metrics and optimize posts based on performance.</span></li>\n</ul>\n<p><span style=\"font-size: 14pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Analytics &amp; Performance Monitoring</span><span style=\"font-family: Arial, sans-serif; font-weight: bold\"><br></span><span style=\"font-family: Arial, sans-serif\"> Track and report on e-commerce performance using analytics and platform reports.</span></span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Use Shopify analytics, Google Analytics and ad platform insights to measure KPIs.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Provide actionable insights and recommendations to increase conversion rates and revenue.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Track email revenue, paid media ROI, organic traffic, and customer behaviour.</span></li>\n</ul>\n<p><span style=\"font-size: 14pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Cross-Functional Collaboration</span><span style=\"font-family: Arial, sans-serif; font-weight: bold\"><br></span><span style=\"font-family: Arial, sans-serif\"> Work closely with external partners, creative teams, and other internal functions to execute high-impact campaigns and align on strategy.</span></span></p>\n<p><span style=\"font-size: 14pt\"><br></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Experience &amp; Qualifications</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Must-have:</span></p>\n<ul>\n<li><span style=\"font-size: 14pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">4+ years of professional experience</span><span style=\"font-family: Arial, sans-serif\"> in e-commerce marketing, digital advertising, or online growth roles (Shopify preferred).</span></span></li>\n<li><span style=\"font-size: 14pt\"><span style=\"font-family: Arial, sans-serif\">Proven expertise managing </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Shopify stores</span><span style=\"font-family: Arial, sans-serif\"> — optimizing product pages, site flow, UX, and conversion.</span></span></li>\n<li><span style=\"font-size: 14pt\"><span style=\"font-family: Arial, sans-serif\">Advanced knowledge of </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Klaviyo</span><span style=\"font-family: Arial, sans-serif\"> (campaigns, flows, segmentation, reporting).</span></span></li>\n<li><span style=\"font-size: 14pt\"><span style=\"font-family: Arial, sans-serif\">Hands-on experience with </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Google Ads and Facebook/Meta Ads</span><span style=\"font-family: Arial, sans-serif\"> management and optimization.</span></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Strong SEO skills — keyword research, on-page optimization, organic growth strategies.</span></li>\n<li><span style=\"font-size: 14pt\"><span style=\"font-family: Arial, sans-serif\">Experience managing and executing </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">social media content and engagement</span><span style=\"font-family: Arial, sans-serif\">.</span></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Data-driven mindset with strong analytical skills and comfort interpreting insights.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Excellent project management skills and ability to work autonomously.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Nice-to-have:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Experience with SMS marketing.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Familiarity with tools like Google Analytics, Looker Studio, SEMrush/Ahrefs.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Basic HTML/CSS or Shopify Liquid.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Experience in skincare, DTC or retail e-commerce sectors.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Personal Attributes</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">This role is ideal for someone who is strategic yet hands-on, who can plan initiatives and also execute them, who thrives on growth metrics, and who enjoys working in a fast-paced, mission-driven environment.</span></p>\n<p><br></p>\n<p><br></p>\n<p><br></p>\n<p><br></p>",
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