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    "jobDescription": "<p><b>Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?</b></p><p style=\"text-align:inherit\"></p><p style=\"text-align:inherit\"></p><p></p><h1><span><b>Consumer Insights Manager</b></span></h1><p>&#x1f4cd; Campinas, SP | Presencial | AB InBev</p><p></p><h2><span>Sobre a oportunidade</span></h2><p>Como <b>Consumer Insights Manager</b>, você fará parte do <i>Insights Hub</i> global da AB InBev, desempenhando um papel estratégico na construção e evolução do entendimento do consumidor em escala global.</p><p>Essa posição está na interseção entre <b>desenvolvimento de capacidades analíticas e geração de impacto real no negócio</b>, sendo responsável por transformar dados em histórias claras que direcionam decisões estratégicas.</p><p>Você será protagonista na criação de frameworks globais e na liderança de iniciativas chave dentro do pilar de Consumer, conectando diferentes fontes de dados para gerar insights acionáveis e relevantes.</p><h2><br /><span><b>Principais responsabilidades</b></span></h2><h3><span>Construir e Escalar o Entendimento do Consumidor</span></h3><ul><li><span>Liderar o desenvolvimento de iniciativas globais (ex: <i>Jobs To Be Done</i>, Consumer Empathy, Social Insights)</span></li><li><span>Criar frameworks padronizados para análise de comportamento do consumidor</span></li><li><span>Integrar insights qualitativos e quantitativos de forma estruturada e consistente</span></li></ul><p></p><h3><span>Transformar Insights em Impacto</span></h3><ul><li><span>Desenvolver narrativas claras e acionáveis para orientar decisões de negócio</span></li><li><span>Conectar insights às prioridades estratégicas (crescimento de categoria, ocasiões de consumo, portfólio)</span></li><li><span>Garantir que insights sejam incorporados nos processos decisórios</span></li></ul><p></p><h3><span>Governança e Padronização</span></h3><ul><li><span>Definir padrões globais de análise e estruturação de insights</span></li><li><span>Estabelecer rotinas, papéis e responsabilidades entre times globais e locais</span></li><li><span>Garantir consistência e qualidade nos reports</span></li></ul><p></p><h3><span>Inovação com AI e Escalabilidade</span></h3><ul><li><span>Impulsionar o uso de inteligência artificial na geração de insights</span></li><li><span>Garantir qualidade e consistência dos outputs gerados por AI</span></li><li><span>Definir métricas de sucesso e impacto das análises em escala</span></li></ul><p></p><h3><span>Gestão de Stakeholders</span></h3><ul><li><span>Atuar com times multifuncionais: Marketing, Insights, Martech e zonas globais</span></li><li><span>Promover a adoção de frameworks e ferramentas de Consumer Insights</span></li><li><span>Influenciar lideranças seniores para transformar insights em ação</span></li></ul><p></p><h2><span><b>Requisitos e Experiência</b></span></h2><ul><li><span>&#43;5 anos de experiência em Consumer Insights, Estratégia, Marketing ou Analytics</span></li><li><span>Experiência em ambientes globais ou multi-mercados</span></li><li><span>Forte domínio de metodologias de pesquisa (qualitativa e quantitativa)</span></li><li><span>Experiência com múltiplas fontes de dados (POS, Brand Guidance, surveys, social listening)</span></li><li><span>Inglês fluente (oral e escrito)</span></li><li><span>Experiência apresentando projetos para alta liderança</span></li><li><span>Vivência com grandes marcas e identificação de públicos-alvo, necessidades e oportunidades de crescimento</span></li></ul><p></p><p></p><h2><span><b>Competências-chave</b></span></h2><ul><li><span>Pensamento analítico e estratégico</span></li><li><span>Capacidade de estruturar problemas complexos</span></li><li><span>Mentalidade orientada a dados com forte visão de negócio</span></li><li><span>Excelente gestão de stakeholders e influência</span></li><li><span>Habilidade de transformar dados em histórias claras e acionáveis</span></li><li><span>Gestão de múltiplos projetos simultaneamente</span></li><li><span>Conforto em ambientes dinâmicos e ambíguos</span><br /><span> </span><br /><span><b>Informações adicionais:</b></span></li><li><span>Vale refeição ou alimentação ifood;</span></li><li><span>Vale transporte;</span></li><li><span>Bônus;</span></li><li><span>Plano de saúde e Telemedicina;</span></li><li><span>Convênio odontológico;</span></li><li><span>Convênio Farmácia;</span></li><li><span>Seguro de vida;</span></li><li><span>Instituto Ambev de Previdência Privada;</span></li><li><span>Auxílio Material Escolar;</span></li><li><span>Cesta de Natal e Kit Congelado;</span></li><li><span>Brinquedos de Natal;</span></li><li><span>Empresa cidadã (licença maternidade e paternidade) e presente do bebê;</span></li><li><span>Desconto mensal em produtos AMBEV;</span></li><li><span>Banco de horas;</span></li><li><span>Wellhub (Gympass);</span></li><li><span>Fretado;</span></li><li><span>Abono anual referente a um salário.</span></li></ul><p></p>",
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