Performance Marketing Manager - Paid Social (m/f/d) | Series B Scale-up

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{
  "id": "2659531",
  "name": "Performance Marketing Manager - Paid Social (m/f/d) | Series B Scale-up",
  "office": "München",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-06-05T13:13:54+00:00",
  "seniority": "experienced",
  "department": "Marketing",
  "occupation": "general_and_other_marketing_and_product",
  "subcompany": null,
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "ABOUT EDURINO",
      "value": "<p style=\"border:0px solid;margin:0pt 0px;color:rgb(31,31,31);font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;line-height:1.38;background-color:rgb(255,255,255);\"><span style=\"border:0px solid;margin:0px;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">EDURINO sets new standards for early childhood education through hybrid learning.</span></p><p style=\"border:0px solid;margin:0pt 0px;color:rgb(31,31,31);font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;line-height:1.38;background-color:rgb(255,255,255);\"><span style=\"border:0px solid;margin:0px;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">We merge engaging digital worlds with haptic play elements to prepare children for the future in a safe environment, empowering them to discover their full potential.</span></p><p style=\"border:0px solid;margin:0pt 0px;color:rgb(31,31,31);font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;line-height:1.38;background-color:rgb(255,255,255);\"><span style=\"border:0px solid;margin:0px;font-family:Verdana, Geneva, sans-serif;font-size:12px;color:rgb(0,0,0);\"><br style=\"border:0px solid;margin:0px;\"></span></p><p style=\"border:0px solid;margin:0pt 0px;color:rgb(31,31,31);font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;line-height:1.38;background-color:rgb(255,255,255);\"><span style=\"border:0px solid;margin:0px;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">As one of Europe’s most innovative EdTechs, we’re already generating double-digit million revenue today. Following the successful close of our €17m Series B, we are now steering toward our next decisive milestone: achieving sustainable profitability as the foundation for our further expansion.</span></p>"
    },
    {
      "name": "ABOUT THE ROLE",
      "value": "<span style=\"border:0px solid;margin:0px;font-style:normal;font-weight:400;text-transform:none;text-decoration:none;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:rgb(255,255,255);\">As our Performance Marketing Manager (Paid Social) you hold the keys to our growth engine, transitioning our operations from an external agency to an internal powerhouse. Together with our Paid Social Lead you will refine our Meta strategy, testing bold ideas and scaling winning strategies that bring our hybrid learning worlds to hundreds of thousands of families.</span><span style=\"border:0px solid;margin:0px;color:rgb(31,31,31);font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);font-family:Verdana, Geneva, sans-serif;font-size:12px;\"><br style=\"border:0px solid;margin:0px;\"><br style=\"border:0px solid;margin:0px;\"></span><ul style=\"border:0px solid;margin-top:0px;margin-bottom:0px;color:rgb(31,31,31);font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);\"><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px;line-height:1.38;background-color:rgb(255,255,255);\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">Own daily Meta campaign operations, aiming for top-performance through thoughtful budget scaling, real-time bid adjustments, and smooth execution<br style=\"border:0px solid;margin:0px;\"><br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px;line-height:1.38;background-color:rgb(255,255,255);\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">Drive our strategic testing by independently scaling creative experiments and A/B tests to hit ROAS and CAC targets<br style=\"border:0px solid;margin:0px;\"><br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px;line-height:1.38;background-color:rgb(255,255,255);\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">Lead the creative pipeline coordination by bridging the gap between raw ad concepts and creators, ensuring high-impact assets are delivered and launched on time</span><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\"><br style=\"border:0px solid;margin:0px;\"><br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px;line-height:1.38;background-color:rgb(255,255,255);\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">Conduct deep-dive data analysis into campaign and landing page metrics to provide actionable insights that inform our long-term Meta strategies<br style=\"border:0px solid;margin:0px;\"><br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px;line-height:1.38;background-color:rgb(255,255,255);\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">Coordinate seasonal promotions and new product launches by aligning creative concepts with broader business goals<br style=\"border:0px solid;margin:0px;\"><br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px;line-height:1.38;background-color:rgb(255,255,255);\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">Collaborate cross-functionally with the wider marketing and product teams to ensure our Meta strategy remains agile, streamlined, and synchronized with our mission</span></p></li></ul>"
    },
    {
      "name": "ABOUT YOU",
      "value": "<p style=\"border:0px solid;margin:0pt 0px 15pt;color:rgb(31,31,31);font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);line-height:1.44;\"><span style=\"border:0px solid;margin:0px;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You are a Performance Marketer with a systematic funnel-down diagnostic mindset and the resilience required to navigate seasonal peaks and rapid strategy shifts without losing focus.</span></p><ul style=\"border:0px solid;margin-top:0px;margin-bottom:0px;color:rgb(31,31,31);font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);\"><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px 12pt;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">2+ years of hands-on experience in performance marketing, managing and scaling Meta accounts independently within a B2C or E-Commerce environment</span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px 12pt;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">Proven experience of turning raw data into action plans and meaningfully improving conversion rates through landing page and funnel optimization</span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px 12pt;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">Experience using Meta Ads Manager, including knowledge of bidding strategies, audiences, and technical tracking like Pixels and Conversions API</span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px 12pt;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">Proficiency in both English and German (C1+) to confidently launch ads and landing pages for our core markets</span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px 12pt;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">Experimental mindset with a deep passion for psychological hooks and creative messaging</span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px 12pt;line-height:1.38;padding:0pt 0pt 6pt;\"><span style=\"border:0px solid;margin:0px;background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">Bonus: You bring experience scaling TikTok campaigns </span></p></li></ul>"
    }
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  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "EN - Full Time positions"
}