Digital Marketing Specialist (Hybrid)

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    "description": "<p>Are you a force for good? Do&nbsp;you&nbsp;champion meaningful connections through digital storytelling and data-driven marketing? Does the opportunity to devote your talents to a mission much greater than yourself&nbsp;excite&nbsp;you?&nbsp;<strong>As we say at the Foundation, <em>life is short&nbsp;love where you work.&nbsp;</em></strong></p>\n\n<p>Arbor Day Farm is a property owned and&nbsp;operated&nbsp;by the Arbor Day Foundation. This property is where our mission comes to life! As one of the world&#39;s largest operating conservation foundations, the Arbor Day Foundation educates and engages stakeholders and communities across the globe to involve themselves in its mission of planting, nurturing, and celebrating trees. Our vision is to help others understand and use trees as a solution to many of the global issues we face today, including air quality, water quality, climate change, deforestation, poverty, and hunger.&nbsp;</p>\n\n<p>We need a <strong>Digital Marketing Specialist </strong>to support and elevate our digital presence while driving engagement, awareness, and conversion across Arbor Day Farm experiences.&nbsp;</p>\n\n<p><span style=\"color:#006600\"><strong>You Have:&nbsp;</strong></span></p>\n\n<ul>\n\t<li>\n\t<p><strong>Passion.&nbsp;</strong>For environmental stewardship, hospitality, and creating engaging digital experiences that connect people to nature.&nbsp;​​​​</p>\n\t</li>\n\t<li>\n\t<p><strong>Experience</strong>.&nbsp;You&rsquo;ve&nbsp;supported or executed digital marketing campaigns across channels like email, paid media, social, and web.&nbsp;</p>\n\t</li>\n\t<li>\n\t<p><strong>Technical Skills</strong>.&nbsp;Familiarity with platforms like Google Ads, Meta, CRM/email systems, analytics tools, and CMS platforms (e.g., Drupal).&nbsp;</p>\n\t</li>\n\t<li>\n\t<p><strong>Content Expertise</strong>.&nbsp;Strong writing skills with the ability to create clear, engaging, and conversion-focused copy across digital channels.&nbsp;</p>\n\t</li>\n\t<li>\n\t<p><strong>Organization.</strong>&nbsp;You can manage multiple campaigns, stay detail-oriented, and collaborate effectively across teams.&nbsp;</p>\n\t</li>\n\t<li>\n\t<p><strong>Curiosity.</strong>&nbsp;You&rsquo;re&nbsp;eager to analyze performance data,&nbsp;identify&nbsp;trends, and continuously improve results.&nbsp;</p>\n\t</li>\n</ul>\n\n<p>&nbsp;</p>\n\n<p><span style=\"color:#006600\"><strong>You Will:&nbsp;</strong></span></p>\n\n<ul>\n\t<li>\n\t<p><strong>Execute campaigns.</strong>&nbsp;Plan, launch, and&nbsp;optimize&nbsp;multichannel digital campaigns across paid media, social, web, email, and listings.&nbsp;</p>\n\t</li>\n</ul>\n\n<ul>\n\t<li>\n\t<p><strong>Create content.</strong>&nbsp;Develop compelling, on-brand copy and collaborate on visuals and video that drive engagement and conversions.&nbsp;</p>\n\t</li>\n</ul>\n\n<ul>\n\t<li>\n\t<p><strong>Own social media.</strong>&nbsp;Lead organic strategy, content planning, scheduling, and community engagement while&nbsp;maintaining&nbsp;a consistent brand voice.&nbsp;</p>\n\t</li>\n</ul>\n\n<ul>\n\t<li>\n\t<p><strong>Optimize&nbsp;web experiences.</strong>&nbsp;Manage website and landing page content, improving conversions through SEO, testing, and user journey best practices.&nbsp;</p>\n\t</li>\n</ul>\n\n<ul>\n\t<li>\n\t<p><strong>Analyze performance.</strong>&nbsp;Track KPIs like engagement, CTR, conversions, and ROAS, using insights to refine and improve campaign impact.&nbsp;</p>\n\t</li>\n</ul>\n\n<ul>\n\t<li>\n\t<p><strong>Support collaboration.&nbsp;</strong>Partner cross-functionally&nbsp;to align campaigns with seasonal priorities, events, and promotions.&nbsp;</p>\n\t</li>\n</ul>\n\n<p>&nbsp;</p>\n\n<p><span style=\"color:#006600\"><strong>Love Where You Work:&nbsp;</strong></span></p>\n\n<ul>\n\t<li>\n\t<p><strong>We&rsquo;re&nbsp;in this together.</strong>&nbsp;A culture focused on kindness, collaboration, and the intrinsic shared purpose to do&nbsp;what&rsquo;s&nbsp;right. 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