Social Media Lead

{
  "content_hash": "e059a7367323ad428a582f26d55a4b33646ab374b9e7ba04766def127a97bf53",
  "source_hash": "8b38c5c78c0f708ad44fa1f53de29d3f45ab3ae27d8711079089801f8bf50f6f",
  "last_changed_at": "2026-05-30T05:52:17.617Z",
  "active_status": "active"
}

{
  "language": "en",
  "location": {
    "raw": null,
    "city": null,
    "region": null,
    "country": null,
    "is_remote": false,
    "confidence": null
  },
  "salary_max": null,
  "salary_min": null,
  "inferred_at": "2026-06-06T10:34:54.430Z",
  "launch_scope": {
    "reason": "bamboohr_production_catalog",
    "included": true,
    "location": {
      "raw": null,
      "city": null,
      "region": null,
      "country": null,
      "is_remote": false,
      "confidence": null
    },
    "countries": []
  },
  "remote_policy": null,
  "salary_period": null,
  "workplace_type": null,
  "salary_currency": null
}

{}

{
  "list_job": {
    "id": "537",
    "isRemote": null,
    "location": {
      "city": null,
      "state": null
    },
    "atsLocation": {
      "city": null,
      "state": null,
      "country": null,
      "province": null
    },
    "departmentId": "18674",
    "locationType": "1",
    "jobOpeningName": "Social Media Lead",
    "departmentLabel": "Social Media",
    "employmentStatusLabel": "Freelancer"
  },
  "detail_errors": [],
  "detail_job_opening": {
    "location": {
      "city": null,
      "state": null,
      "postalCode": null,
      "addressCountry": null
    },
    "datePosted": "2024-09-04",
    "atsLocation": {
      "city": null,
      "state": null,
      "country": null,
      "countryId": null
    },
    "description": "<p><span style=\"font-weight: bold\"><span><span>The Role</span></span></span><span> </span></p>\n<p><span><span>This is a strategic leadership role focused on architecting and managing the </span></span><span style=\"font-weight: bold\"><span><span>complete social ecosystem</span></span></span><span><span> for a diverse portfolio of brands across Southeast Asia. You will </span><span>be responsible for</span><span> spearheading strategies across categories like food, beauty, parenting, healthcare, finance, and insurance.</span></span><span> <br><br></span></p>\n<p><span><span>The core of this position is to masterfully integrate two key pillars: a powerful, engaging </span></span><span style=\"font-weight: bold\"><span><span>brand-led social media presence</span></span></span><span><span> and an authentic, high-impact </span></span><span style=\"font-weight: bold\"><span><span>creator-driven marketing engine</span></span></span><span><span>. You will lead a small team, acting as the expert who ensures our brand and creator strategies work together seamlessly to drive engagement, build brand love, and deliver tangible business results.</span></span><span> <br><br></span></p>\n<p><span style=\"font-weight: bold\"><span><span>Key Responsibilities</span></span></span><span> </span></p>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Integrated Ecosystem Strategy:</span></span></span><span><span> Develop and execute holistic social media strategies that seamlessly integrate brand-owned channel management with creator-led campaigns to create a unified and powerful brand narrative.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Brand-Led Social Strategy:</span></span></span><span><span> Lead the strategy, content creation, and community management for </span><span>brands’</span><span> owned social channels, including TikTok, Instagram, YouTube, and Facebook.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Creator-Driven Social Strategy:</span></span></span><span><span> Architect and manage the full scope of our creator and influencer marketing programs, from </span><span>identifying</span><span> and vetting talent to negotiating partnerships and measuring campaign ROI.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Omni-channel Collaboration and Innovation:</span></span></span><span><span> Partner with Editorial, </span><span>Search</span><span> and Innovation Teams to deliver cohesive omni-channel campaigns, acting as social gatekeeper </span><span>for a </span><span>unified content strategy across social </span><span>and web</span><span>. Participate in omni-channel content planning and brainstorming sessions for key clients</span><span>.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Team Leadership &amp; Development:</span></span></span><span><span> Lead, mentor, and train the regional social media team, fostering a culture of creativity, strategic thinking, and continuous learning while providing clear direction and opportunities for growth.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Client Management &amp; Pitching:</span></span></span><span><span> Craft persuasive, data-backed </span><span>proposals</span><span> and act as a trusted advisor to clients, presenting strategic recommendations and winning buy-in.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>NICE TO HAVE: Data &amp; Analytics:</span></span></span><span><br><span>Utilize</span><span> social analytics and listening tools to measure the combined impact of the social ecosystem, track performance against KPIs, and translate data into actionable insights.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>NICE TO HAVE: Paid Social Amplification:</span></span></span><span><span> Plan, execute, and </span><span>optimize</span><span> paid social media campaigns that effectively amplify both brand and creator content to targeted audiences.</span></span><span> </span></li>\n</ul>\n<p><span style=\"font-weight: bold\"><span><span><br>Required Skills &amp; Qualifications</span></span></span><span> </span></p>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>7</span><span>+ years of hands-on social media experience</span></span></span><span><span>, with a strong agency background preferred.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>A proven </span><span>track record</span><span> of designing and executing holistic social strategies that successfully integrate </span></span><span style=\"font-weight: bold\"><span><span>both brand-owned channels and creator-driven campaigns into a single ecosystem</span></span></span><span><span>.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Deep </span><span>expertise</span><span> in managing the full scope of </span></span><span style=\"font-weight: bold\"><span><span>influencer marketing</span></span></span><span><span>, from strategic planning and talent identification to campaign execution and ROI analysis.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Experience working with clients in sectors such as insurance, finance, healthcare, parenting, food, and beauty/personal care</span></span></span><span><span> is highly desirable.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Hands-on experience with </span></span><span style=\"font-weight: bold\"><span><span>paid social media</span></span></span><span><span>, including budget management, A/B testing, and campaign optimization.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>An </span></span><span style=\"font-weight: bold\"><span><span>analytical mindset</span></span></span><span><span>, skilled at using data to prove the value and </span><span>synergy</span><span> of an integrated social strategy.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Exceptional leadership skills</span></span></span><span><span> with a proven ability to manage, mentor, and motivate a diverse team.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience working with regional teams across multiple SEA markets is highly preferred.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Fluent in English; </span><span>proficiency</span><span> in Filipino, Indonesian, or Malay is a plus.</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Why Join Us?</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Lead and shape the complete social ecosystem for exciting, high-profile brands across Southeast Asia.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Work in a dynamic, innovation-driven environment where strategic thinking and bold ideas are celebrated.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Receive a competitive salary and benefits package.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Join a collaborative team that values learning, professional growth, and pushing the boundaries of digital marketing.</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>",
    "compensation": null,
    "departmentId": "18674",
    "locationType": "1",
    "seekPromoted": false,
    "jobCategoryId": null,
    "jobOpeningName": "Social Media Lead",
    "departmentLabel": "Social Media",
    "jobOpeningStatus": "Open",
    "minimumExperience": "Experienced",
    "jobOpeningShareUrl": "https://greenparkcontent.bamboohr.com/careers/537",
    "employmentStatusLabel": "Freelancer"
  }
}