E-commerce CRO & Retention Manager

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    "datePosted": "2026-02-27",
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    "description": "<p><span style=\"font-weight: bold\">Job Title:</span> E-commerce CRO &amp; Retention Manager</p>\n<p><span style=\"font-weight: bold\">Location:</span> Remote<br><span style=\"font-weight: bold\">Department:</span> Marketing<br><span style=\"font-weight: bold\">Reports To:</span> Business Development Director<br><br></p>\n<p><span style=\"font-size: 14pt\"><span style=\"font-weight: bold\">About Herbal Goodness:</span></span></p>\n<p>Herbal Goodness is a premium, 100% women-owned natural health and wellness brand. We specialize in organic, non-GMO superfood supplements, including Moringa, Soursop, Mullein, and more. Our mission is to empower people to live healthier lives while making a global impact—we proudly donate 10% of our profits to support female education in Africa.<br><br></p>\n<p>As we continue to expand across D2C and major retail channels (such as GNC), we are seeking a data-driven <span style=\"font-weight: bold\">CRO &amp; Retention Manager</span> to maximize the value of every website visitor and turn first-time buyers into lifelong brand advocates.<br><br><br></p>\n<p><span style=\"font-size: 14pt\"><span style=\"font-weight: bold\">Role Summary:</span></span></p>\n<p>We are looking for an expert in Conversion Rate Optimization (CRO) and Customer Retention. You will be the mastermind behind our customer lifecycle. Your primary goals are to increase our Shopify store’s conversion rate, boost Average Order Value (AOV), and drive our recurring revenue by building a best-in-class subscription and loyalty program.</p>\n<p>If you love diving into heatmaps, running A/B tests, crafting email/SMS journeys, and building the \"Upsell Loop\" to transition retail buyers into direct website subscribers, this role is for you.<br><br></p>\n<p><span style=\"font-size: 14pt\"><span style=\"font-weight: bold\">Key Responsibilities:<br><br></span></span></p>\n<p><span style=\"font-weight: bold\">Conversion Rate Optimization (CRO):</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">A/B Testing &amp; Experimentation:</span> Design, execute, and analyze A/B and multivariate tests across the Shopify site (landing pages, product pages, cart, and checkout) to improve conversion rates.</li>\n<li><span style=\"font-weight: bold\">User Experience (UX) Analysis:</span> Utilize tools like Hotjar, CrazyEgg, or Microsoft Clarity to analyze user behavior, heatmaps, and session recordings to identify and remove friction points in the buying journey.</li>\n<li><span style=\"font-weight: bold\">Landing Page Optimization:</span> Build and optimize high-converting landing pages for specific marketing campaigns, product launches, and retail-to-D2C funnels.</li>\n<li><span style=\"font-weight: bold\">Merchandising &amp; AOV:</span> Implement strategies to increase Average Order Value (AOV) through strategic cross-selling, upselling, and bundling (e.g., \"Complete your detox stack\").<br><br></li>\n</ul>\n<p><span style=\"font-weight: bold\">Customer Retention &amp; LTV:</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">Lifecycle Marketing:</span> Own the email and SMS marketing channels (e.g., Klaviyo, Postscript/Attentive). Build and optimize automated flows (Welcome, Abandoned Cart, Win-Back, Post-Purchase Nurture).</li>\n<li><span style=\"font-weight: bold\">Subscription Growth:</span> Manage and aggressively grow our \"Subscribe &amp; Save\" program. Optimize the subscriber portal to reduce churn, increase skip/swap flexibility, and maximize Lifetime Value (LTV).</li>\n<li><span style=\"font-weight: bold\">Loyalty &amp; Rewards:</span> Develop and manage a customer loyalty/VIP program that incentivizes repeat purchases and referrals.</li>\n<li><span style=\"font-weight: bold\">Omnichannel Migration:</span> Execute strategies to capture retail and Amazon customers and migrate them to our direct-to-consumer website through package inserts, QR codes, and exclusive 4oz \"Value Size\" digital offers.<br><br></li>\n</ul>\n<p><span style=\"font-weight: bold\">Data &amp; Reporting:</span></p>\n<ul>\n<li>Monitor daily/weekly KPIs: Conversion Rate, AOV, LTV, Churn Rate, Email/SMS Revenue, and Subscription Growth.</li>\n<li>Provide weekly reporting to the leadership team with actionable insights and next steps.<br><br></li>\n</ul>\n<p><span style=\"font-size: 14pt\"><span style=\"font-weight: bold\">Qualifications:</span></span></p>\n<ul>\n<li><span style=\"font-weight: bold\">Experience:</span> 3–5+ years of experience in E-commerce CRO, Retention, or Lifecycle Marketing, preferably in the health, wellness, or CPG space.</li>\n<li><span style=\"font-weight: bold\">Platform Mastery:</span> Deep expertise in <span style=\"font-weight: bold\">Shopify</span> and its ecosystem - Google Search Console, Google Analytics, Crazyeggs, etc.</li>\n<li><span style=\"font-weight: bold\">Tool Proficiency:</span> Hands-on experience with <span style=\"font-weight: bold\">Klaviyo</span> (or similar ESP), SMS platforms, subscription apps (e.g., Recharge, Skio), and testing tools (e.g., CrazyEggs VWO, Optimizely, Google Optimize, Google Analytics 4).</li>\n<li><span style=\"font-weight: bold\">Analytical Mindset:</span> You make decisions based on data rather than gut feelings. You are highly proficient in Excel/Google Sheets and can translate raw data into clear strategies.</li>\n<li><span style=\"font-weight: bold\">Customer-Centric:</span> You understand the psychology of the health and wellness buyer and can craft messaging that resonates with their desire for clean, natural living.</li>\n<li><span style=\"font-weight: bold\">Bonus:</span> Experience with Amazon-to-D2C customer migration strategies.<br><br><br></li>\n</ul>\n<p><span style=\"font-size: 14pt\"><span style=\"font-weight: bold\">Why Join Herbal Goodness?</span></span></p>\n<ul>\n<li><span style=\"font-weight: bold\">Impact:</span> Be part of a mission-driven company that directly supports the education of African women and girls.</li>\n<li><span style=\"font-weight: bold\">Growth:</span> We are expanding rapidly into major retail (GNC) and launching new product lines. Your work will have a direct, visible impact on the company’s bottom line.</li>\n<li><span style=\"font-weight: bold\">Culture:</span> We value a growth mindset, creativity, accountability, and cultural awareness.</li>\n<li><span style=\"font-weight: bold\">Benefits:</span> [Insert your standard benefits here: e.g., Health Insurance, PTO, Employee Discount on products, Flexible/Remote working options, etc.]<br><br></li>\n</ul>\n<p><span style=\"font-weight: bold\">To Apply:</span> Please submit your resume along with a brief cover letter or portfolio highlighting a specific CRO test you ran or a retention flow you built that significantly increased revenue.</p>",
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