Native Structured
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"description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Are you ready to take over the strategy and execution of marketing?</span></p>\n<p><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">We are hiring a Founding Marketing Lead to build and own marketing. At this stage, this role is highly hands-on and combines strategy with direct execution across the full marketing function. You will work directly with the founders to shape positioning and messaging, build core marketing assets, support demand generation, improve the website and external materials, and create a practical marketing operating rhythm that can scale with the company. This role is a strong fit for someone who enjoys building from zero, can move between strategic thinking and execution, and is motivated by creating clarity, momentum, and measurable commercial value.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">All you need is:</span></p>\n<ul>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong B2B marketing experience in SaaS, technology, AI, data, or similarly complex products;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience owning end-to-end marketing execution, not just one channel;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong writing and communication skills, with the ability to simplify technical products into clear market-facing messaging;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience building campaigns, content, and commercial materials that support growth;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong sense of prioritisation and ability to operate effectively with limited resources;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Comfort working cross-functionally with founders, sales, product, and external contributors;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Analytical mindset with the ability to track performance and improve based on results;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">High ownership, self-direction, and a strong bias toward action;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Fluent English, written and verbal.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">What would be an advantage:</span></p>\n<ul>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience marketing AI, analytics, SaaS, or data products;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience in iGaming, gaming, fintech, or other regulated or performance-oriented industries;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience with product marketing, demand generation, content strategy, and event support;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Familiarity with CRM and marketing automation workflows;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience in an early-stage startup or lean growth environment;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Comfort managing freelancers, agencies, or external partners when needed;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience using AI tools to improve marketing efficiency, content workflows, research, analysis, and execution quality;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Curiosity about applying AI to improve speed, consistency, and output across marketing activities.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Your daily adventures will look like:</span></p>\n<ul>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Owning the company's overall marketing direction, execution, and performance;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Developing and refining brand positioning, messaging, and content aligned to the company’s products and target customers;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Planning and executing multi-channel marketing initiatives across website, content, email, social, events, partnerships, and campaigns where relevant;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Building the core marketing materials needed to support awareness, demand generation, and sales conversations;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Working closely with founders and sales to support pipeline generation and sales enablement;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Managing and improving website content, product messaging, presentations, case studies, and other external-facing assets;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Developing lightweight but effective systems for marketing planning, reporting, budget tracking, and campaign performance review;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Identifying relevant events, partnerships, and industry opportunities that strengthen brand visibility and commercial outcomes;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Monitoring market trends, competitors, customer needs, and emerging positioning opportunities;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Helping define the marketing standards, operating rhythm, and growth foundation the company will rely on as it scales.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">What Success Looks Like in the First 6 Months:</span></p>\n<ul>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">The company's messaging becomes clearer, stronger, and more consistent across channels;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Marketing starts contributing meaningfully to awareness, leads, and commercial conversations;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Website, presentations, and core content assets become sharper and more effective;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Campaigns and initiatives are launched, measured, and improved based on data;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">A practical marketing cadence is established, including priorities, metrics, and reporting;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">You become a trusted owner who can turn broad goals into focused execution without relying on a large function around you.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">And this is how our interview process goes:</span></p>\n<ul>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">A 30-minute interview with a member of our HR team to get to know you and your experience;</span></li>\n<li><span style=\"color: rgb(81, 82, 87); font-family: arial, helvetica, sans-serif; font-size: 12pt\">A 2-hour final interview to gauge your fit with our culture and working style.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Sounds interesting? Do not hesitate to apply or contact us if you have any questions!</span></p>",
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