Sr. Data Analyst (Philippines)

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    "datePosted": "2025-08-26",
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      "country": "Philippines",
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    "description": "<p><span style=\"font-weight: bold\">Role Overview:</span></p>\n<p><br>The Senior Data Analyst will be responsible for transforming complex digital marketing data into actionable insights that fuel strategy across SEO, content, and social. This role is central to Greenpark’s data-first approach — ensuring every recommendation and decision is backed by robust analytics, forecasting, and measurable impact. A core responsibility includes leading <span style=\"font-weight: bold\">Category Assessments</span>, turning raw search data into structured insights for content and marketing strategies.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Key Responsibilities:</span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Data Management &amp; Analytics</span></p>\n<ul>\n<li>Consolidate and analyze multi-channel data (SEO, editorial, social, paid) into unified dashboards.</li>\n<li>Develop forecasting models for traffic, lead generation, and campaign ROI.</li>\n<li>Track performance across audits, category assessments, and monthly optimization cycles.</li>\n</ul>\n<p><span style=\"font-weight: bold\">Category Assessment &amp; Search Insights</span></p>\n<ul>\n<li>Own the <span style=\"font-weight: bold\">Category Assessment process</span>, including:\n<ul>\n<li><span style=\"font-weight: bold\">Search Universe Sizing</span> – quantify total search demand across categories and sub-categories.</li>\n<li><span style=\"font-weight: bold\">Opportunity Mapping</span> – identify priority keyword groups, trends, and white space opportunities.</li>\n<li><span style=\"font-weight: bold\">Search Intent Analysis</span> – break down user behaviors, phrasing, query patterns, and seasonality.</li>\n<li><span style=\"font-weight: bold\">Cross-Platform Signals</span> – integrate Google, YouTube, TikTok, and Instagram data for a true omnichannel view.</li>\n</ul>\n</li>\n<li>Translate findings into actionable opportunity maps that directly inform editorial, SEO, and social strategies.</li>\n<li>Provide clear sizing and prioritization frameworks to guide investment decisions.</li>\n</ul>\n<p><span style=\"font-weight: bold\">Insight Generation</span></p>\n<ul>\n<li>Translate keyword, content, and social metrics into meaningful business insights.</li>\n<li>Identify growth opportunities, risks, and optimization levers based on data trends.</li>\n<li>Run competitor and market landscape analysis to benchmark performance.</li>\n</ul>\n<p><span style=\"font-weight: bold\">Performance Reporting</span></p>\n<ul>\n<li>Build and maintain reporting frameworks for internal teams and clients.</li>\n<li>Deliver monthly performance reports with clear commentary on progress, gaps, and next steps.</li>\n<li>Provide attribution analysis to demonstrate impact of SEO, content, and social investments.</li>\n</ul>\n<p><span style=\"font-weight: bold\">Cross-Functional Support</span></p>\n<ul>\n<li>Partner with SEO Managers, Editorial, and Social teams to embed insights into strategic roadmaps.</li>\n<li>Ensure KPIs are aligned across Greenpark’s wider digital transformation initiatives.</li>\n<li>Act as the point of truth for performance data integrity and consistency.</li>\n</ul>\n<p><span style=\"font-weight: bold\">Skills &amp; Qualifications</span></p>\n<ul>\n<li>4–6 years in digital analytics, ideally within marketing, SEO, or omnichannel contexts.</li>\n<li>Proven experience in <span style=\"font-weight: bold\">Category Assessments</span>, keyword clustering, and opportunity mapping.</li>\n<li>Proficiency with analytics &amp; SEO tools (GA4, GSC, SEMrush, SimilarWeb, KeywordTool.io, Emplifi).</li>\n<li>Strong statistical, data modeling, and storytelling skills.</li>\n<li>Ability to simplify complex data into compelling, client-facing narratives.</li>\n</ul>",
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