VP of Growth Marketing

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. We’re filling this role for a client, A real-food nutrition company focused on regeneratively raised meat snacks and supplements, crafted to make eating like a human easy, honest, and impactful. Job Description We’re hiring a VP of Growth to own the entire growth engine. This is not a channel role. This is not a “manage agencies” role. This is a build, lead, and scale the machine role. You will architect and run a modern DTC growth system across: Paid acquisition Organic / founder-led growth Creative strategy Affiliate + partnerships Lifecycle + retention Offer + funnel design You’ll lead a cross-functional team and be directly responsible for driving new customer growth, CAC efficiency, and LTV expansion. Responsibilities Growth Strategy & System Design Build and continuously evolve our growth playbooks Design scalable systems for: Paid acquisition (Meta-first, multi-channel expansion) UGC + creator pipelines Affiliate / performance partnerships Founder-led organic growth (critical) Translate strategy into clear weekly execution + KPIs Paid Acquisition at Scale Oversee multi-million dollar annual spend Drive performance across: Meta (core), Google / YouTube, Emerging channels (TikTok, etc.) Optimize to contribution, not vanity ROAS Continuously push new audience + creative expansion Creative Strategy Leadership Own the creative engine , not just performance Build repeatable systems for: High-volume UGC production Ad concept pipelines (hooks, angles, offers) Iteration velocity Partner tightly with content + founder to unlock scroll-stopping creative Founder-Led Growth Flywheel Build systems that convert: Organic reach → leads → customers Launch and scale: Lead magnets Advertorial funnels “Blog ads” / whitelisting strategies Offers, Funnels & Monetization Constantly ideate and test: Offers (bundles, discounts, entry points) Funnels (sample packs, subscriptions, lead gen) Improve AOV, Conversion rate, and New customer acquisition efficiency Retention & LTV Expansion Build a subscription-first growth engine Drive Repeat purchase rate and Cohort LTV (30 / 60 / 90 day) Partner with Retention lead on: Email / SMS Post-purchase flows Retention campaigns Team Leadership Lead and develop a high-performance growth org: Paid, Retention, Creative / Content, Affiliates, and Brand / Partnerships Set clear ownership, KPIs, quarterly rocks and accountability Create a culture of Speed, Ownership, Relentless iteration About You 6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred) Expert understanding of building repeatable, scalable growth systems, not just paid ads Team leader and people manager, capable of driving channel-level performance Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices, etc. Shopify ecosystem expert (Platform functionality, apps, integrations) Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc) Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam) Very strong retention knowledge, especially around driving subscriber LTV / churn reduction Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process Can manage external agencies and contractors while owning outcomes Care deeply about health, food, and building a brand with integrity Prefer low-ego, remote, async work environments

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